1,720,953 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Plan estratégico de marketing con el fin de incrementar la retención y fidelización de clientes en Textiles Markata
Get PDFEl presente trabajo de suficiencia profesional titulado “Plan estratégico de marketing con el fin reducir la pérdida de clientes de Textiles Markata” se enfoca en disminuir la pérdida de clientes y con esto, de ventas en la empresa del sector textil. Para lograr dicho objetivo, se busca implementar un sistema CRM Zoho, que permita automatizar tareas como respuestas, así como un sistema de tracking para seguimiento de los pedidos. También, se automatizará la plataforma WhatsApp Business con el catálogo de productos incorporado y mensajes automáticos para una comunicación más fluida con el cliente. Además, se desarrollará una landing page que esté vinculada con la campaña de Google Ads para mejorar la calidad de sus anuncios y facilitar su posicionamiento orgánico en buscadores. Por último, se propone ofrecer capacitaciones de marketing digital a los clientes de Textiles Markata para que puedan impulsar su negocio, con el fin de buscar la recompra.
Para la recolección y validación de la información, se realizaron 6 entrevistas, las cuales fueron realizadas a la dueña de la empresa, al encargado de ventas y a 3 de sus clientes más habituales. Estas entrevistas nos permitieron obtener insights sobre sus preferencias, motivaciones y percepción del servicio y productos que le brindan Textiles Markata.
Finalmente, se llevó a cabo un análisis económico con el objetivo de evaluar la viabilidad del proyecto, dando un resultado positivo, proporcionando una visión más clara sobre las proyecciones de ingresos y costos asociados a las estrategias propuestas. Asimismo, los resultados al ser favorables indicaron que las acciones planteadas permitirán recuperar la inversión inicial y alcanzar los objetivos propuestos.This professional sufficiency project, titled “Strategic Marketing Plan to Reduce Customer Loss at Textiles Markata”, focuses on decreasing customer attrition and consequently reducing sales decline in this textile company. To achieve this goal, the implementation of the Zoho CRM system is proposed, allowing for the automation of tasks such as responses, as well as a tracking system to monitor order statuses. Additionally, the WhatsApp Business platform will be automated with an integrated product catalog and automated messages to facilitate smoother communication with clients. A landing page will also be developed and linked to a Google Ads campaign in order to improve ad quality and enhance organic search positioning. Moreover, the project proposes offering digital marketing training to Textiles Markata’s clients, helping them grow their own businesses and encouraging repeat purchases.
For data collection and validation, six interviews were conducted, including the company’s owner, the sales manager, and three frequent clients. These interviews provided insights into their preferences, motivations and perceptions of Textiles Markata’s services and products.
Finally, an economic evaluation was carried out to assess the project’s feasibility. The results were positive, offering a clearer vision of projected revenues and costs associated with the proposed strategies. The favorable outcomes indicate that the actions proposed will allow for recovery of the initial investment and the achievement of the project’s objectives.Trabajo de Suficiencia ProfesionalODS 8: Trabajo decente y crecimiento económicoODS 9: Industria, innovación e infraestructuraODS 4: Educación de calida
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
- …
