386 research outputs found
FDI - Location Attractiveness for Retailing Firms in the European Union
No full textNo abstract available
Creating a Sustainable Competitive Position Through Ethical Behaviour
Get PDFIn this chapter, we discuss the main themes of the book and give examples of how the rest of the chapters are related to these themes. We have identified two main aspects that are partly overlapping and are equally relevant for international firms’ work with ethical questions related to their business. One concerns how ethical behaviour related to sustainability can be applied as a main part of firms’ corporate strategy and how this may strengthen the international competitive position. This is particularly relevant when considering that it cannot be taken for granted that there is always a positive relationship and that actors may sometimes question an emphasis on ethical behaviour that goes beyond the accepted norms and regulations. The other main theme is related to international firms’ crucial role in supporting sustainability on an international level and contributing towards achieving sustainable development goals (SDGs). Solving many of the challenges related to climate change, migration, poverty and inequality is likely to require the involvement of international firms. The book identifies several routes forward to achieve this
Towards a Global Sustainability Approach: Challenges and Opportunities for Multinationals.
No full textWe discuss how multinational enterprises (MNEs) can play a leading role and take more responsibility towards reducing inequalities by developing a global sustainability regime. We especially focus on how this may contribute towards the United Nations’ Sustainable Development Goals (UN SDGs). Our purpose is to identify and discuss the components and activities that are needed to develop such a strategy and implement it in markets with different structural and institutional conditions. We will especially discuss interactions between the head office and the local subsidiaries/organizations as well as interactions with different salient groups of stakeholders. We focus on three highly significant groups: business, social and political actors. We identify four key components of a global sustainability approach – namely, (i) make it relevant within the organization, (ii) establish a legitimate sustainable network position, (iii) present incentives and gains that stimulate action and (iv) establish long-term salient structures. These components and the associated activities have not been discussed in a coherent manner although some aspects have been put forward in earlier studies. We present a comprehensive framework that suggests what role MNEs can play and what challenges they face while doing so. The chapter is based on more than 10 years’ experience of studying MNEs’ activities in developing as well as developed markets, including how they work with sustainability. The study is based on data from four Swedish MNEs and three major research projects
Brand image perceptions across cultures: A study of symbolic and functional associations
No full textThis study aims to further our understanding about how brand image attributes in different cultural contexts are perceived and how those perceptions, as a function of consumer personal values, differ, by assessing the extent to which personal values affect brand image perceptions in two EU countries, one in Eastern Europe (Lithuania) and the other in Western Europe (Denmark)
Managing Political Actors Through Network Partners: Market-Driving Multinationals in Emerging Markets.
No full textForeign direct investment - Location attractiveness for retailing firms in the European Union
No full textAbstract for the Book: The purpose of the volume is to analyze the impact of European Union on inward foreign direct investment in Europe and to discuss what type of effects are being created by this race for FDI. The volume deals with two levels of discussion: First, by looking at the policy issues as addressed by the EU authorities and incentive regimes exercised in single countries by local governments. Second, by looking at company strategies towards location selection and whether there is a trend towards concentration in some countries or regions. Although academically it is still under discussion, most countries believe that inward foreign direct investment is beneficial for local economies. It is considered positive not only for job opportunities but also for tax income, technological development and competitiveness of local firms. Countries thus create different type of incentives for foreign firms, such as; direct incentives/subsidies, tax relief, soft loans and preferred handling. This race for attracting inward FDI has been intensified in the European Union. However, there has hardly been any research to understand the impact of EU on the competition among EU-countries to attract FDI. This volume will investigate whether there is such a race or not and provide evidence from different countries. // Abstract for the Chapter: Foreign direct investment and company's location decisions in Europe have attracted much attention from competitors, consumers, academics and governments. Empirical evidence has been provided in the literature with particular attention given to manufacturing investments. The main thrust in the study of this "race for FDI" has been the relationship between competition and trade policy, regional development, employment generation and industrial regeneration (Oxelheim 1993). From an academic perspective it appears worthwhile to investigate in how far the increase in the importance of the service sector is also reflected in the attention it is given with respect to attracting service-FDI. We particularly look into retailing companies because during the last decade, retailing has rapidly become more and more internationalised and retailing firms are creating high levels of value-added by means of domestic job-creation and local purchasing. Literature also suggests that the retail internationalisation process is idiosyncratic, related to retail-specific advantages, dimensional factors and management factors (Alexander 1990; Vida 2000; Vida, Reardon, and Fairhurst 2000). Successful retail expansion involves the development of a set of network contacts with different actors and interest groups on that market, as well as good relationships with suppliers and other business partners. Furthermore, a solid understanding of the market in terms of consumer demands, the competitors and their strengths and weaknesses, legal and political factors, etc. is required
[Ressenya] Buckley, Peter J. y Ghauri, Pervez (eds.). The Internationalization of the Firm. Londres: Academic Press, 1993, 371 p
No full textRessenya del llibre de Peter J. Buckley i Pervez N. Ghauri (editors), 'The Internationalization of the Firm', publicat per Academic Press l'any 199
- …
