646 research outputs found
FDI - Location Attractiveness for Retailing Firms in the European Union
No full textNo abstract available
New structures in MNCs based in small countries: A network approach
No full textThis article departs from traditional and former views on structural change and development in multinational firms. Pervez Ghauri, using data on Swedish firms' operations in Southeast Asia, looks at an increasing tendency for head offices to spawn subsidiaries which become independent and stronger than their parent. He uses a network approach to understand why this is happening. The phenomenon applies particularly to MNCs based in small countries like Sweden.
Creating a Sustainable Competitive Position Through Ethical Behaviour
Get PDFIn this chapter, we discuss the main themes of the book and give examples of how the rest of the chapters are related to these themes. We have identified two main aspects that are partly overlapping and are equally relevant for international firms’ work with ethical questions related to their business. One concerns how ethical behaviour related to sustainability can be applied as a main part of firms’ corporate strategy and how this may strengthen the international competitive position. This is particularly relevant when considering that it cannot be taken for granted that there is always a positive relationship and that actors may sometimes question an emphasis on ethical behaviour that goes beyond the accepted norms and regulations. The other main theme is related to international firms’ crucial role in supporting sustainability on an international level and contributing towards achieving sustainable development goals (SDGs). Solving many of the challenges related to climate change, migration, poverty and inequality is likely to require the involvement of international firms. The book identifies several routes forward to achieve this
From Fragile to Agile: Marketing as a Key Driver of Entrepreneurial Internationalization
Get PDFPurposeThe purpose of this paper is to conceptualize strategic agility in entrepreneurial internationalization and highlight the role of marketing “under particular conditions” – those of early and fast internationalizers.Design/methodology/approachThe study is based on in-depth case studies of four entrepreneurial internationalizers using an inductive approach. The role of marketing is studied along a set of four key business processes, i.e. sensing through selective customer/partner intimacy; business development through selective experimentation and testing; coordination and harmonization of multiple stakeholders; and creative extension of resources.FindingsStrategic agility is a composite of flexibility and selective responsiveness. Marketing thought, mainly through customer and partner interaction, plays a prominent role in achieving strategic agility. Customer- and market-centric thinking needs to be built in a key set of business processes. Marketing’s contribution to strategic agility means an ability to cope with time, relationship and functional dependencies. Strategic agility helps improve the risk profile of the entrepreneurial internationalizer. Entrepreneurial internationalizers are particularly suited to compete on and benefit from strategic agility.Practical implicationsThe findings show managers and entrepreneurs in early and fast internationalizing ventures a path to strategic agility which helps to overcome the many parallel challenges that come with firm foundation and internationalization.Originality/valueStrategic agility is a novel explanation for entrepreneurial internationalization. The study explains the prominent role played by marketing in achieving strategic agility and growth. Strategic agility is reconceptualized in the context of the young and small internationalizing firm
[Ressenya] Buckley, Peter J. y Ghauri, Pervez (eds.). The Internationalization of the Firm. Londres: Academic Press, 1993, 371 p
No full textRessenya del llibre de Peter J. Buckley i Pervez N. Ghauri (editors), 'The Internationalization of the Firm', publicat per Academic Press l'any 199
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