1,720,999 research outputs found
Overcoming the negative role of nostalgia in consumer reactions to automated products
Full text linkAutomated products that take over tasks that consumers used to carry out themselves are becoming increasingly sophisticated, but consumers continue to resist such innovations. Drawing on the status quo bias as a theoretical framework, this article investigates the role of nostalgia in consumer reactions to product automation in a series of six experiments with almost 1,500 participants. The first four experiments converge on a consistent finding: a high (vs. low) degree of automation reduces consumers’ nostalgic feelings about past consumption episodes, which in turn decreases nostalgia-prone consumers’ product evaluations. Against this backdrop, we conduct two additional experiments to determine how firms’ communication tactics can overcome the negative role of nostalgia proneness in consumer reactions to automated products. We conclude that managers involved in the marketing of automated products should assess the level of nostalgia in their target groups, and align both their intended positioning for the automated product and the decision to automate critical tasks within the product design that may evoke nostalgic feelings in consumers. Furthermore, when consumers are nostalgia-prone, managers should craft their launch communication tactics such that the focus is diverted from the automated task itself
The evolution of the Strategic role of Designers for Sustainable Development
No full textDesign for Sustainable Development refers to the application of a design process to solve a problem related to sustainability, such as creating a pair of shoes that can be recycled or managing waste collection in a large city. Since the origins of this concept in the 1960s, Design for Sustainable Development has been evolving, gradually broadening its scope over time from the design of products to the design of services, business models and wider ecosystems. In this evolution, designers have come closer and closer to business problems, thus becoming more strategic. In this paper, we explore this evolution from a business perspective. We visualize it into a framework and interview eight academicexperts about the Strategic role of Designers for Sustainable Development. We find that the evolution can be framed around five topics: the strategic goal of designers, and their related perspective, language, key activities and main challenge. After discussing how the evolution took place around each topic, we draw implications for designers and managers who are willing to play an active role in the transition towards sustainable development.Marketing and Consumer ResearchDesign for Sustainabilit
Strategic Design of Sustainable Business Models
No full textMarketing and Consumer ResearchDesign for Sustainabilit
On transforming transition design: From promise to practice
No full textWe are living in transitional times. Much has been under debate on the need to change and to cope with societal transitions, less emphasis, however, is devoted on how to do so. Therefore, one of the primary questions in Transition Design is how to design for sustainabilitytransitions? The current work aims to evaluate ‘transition design studies’ by analysing and evaluating the current available practice of transition design in order to contribute to the field in two ways: first, by maturing through evaluation, and second, by identifying points of further research. Our findings show that three phases can be distinguished within transition design processes: Design researchto understand past, present, and to envision the future; Designing interventionsto create the right thing, at the right place, at the right time, and Design practice for transitionthat accumulate the design interventions in order to drive societal transitionsDesign Conceptualization and Communicatio
Co-refining interactive systems with older adults from function, form and interaction
Full text linkDesigning interactive systems that are pragmatic, attractive and easy to use for older adults is challenging. Participatory design, as an approach to enhance the mutual understanding between designers and end users, has been proved to be useful to improve the quality of design for older people. However, PD research has long been criticized for extensively dealing with the early-phase design while putting less emphasis on the later stages. In this paper, we argue for the importance of collaborative refinement when designing interactive systems for older adults. Through a case study, we describe our experience of co-refining the preliminary design of an interactive system with older participants from three perspectives: function, form and interaction. We also explored to adopt some potential PD methods and conclude by discussing the effectiveness of the chosen approach and methods
Understanding the current practice of design in government: limitations and opportunities
No full textDesign is today suggested as an alternative way of working in government contexts. Manydeveloped nations are trying to embed design in their public organizations. Yet recentstudies have shown that design is not easily permeating into everyday practice of public organizations. This research therefore aims to understand what the current practice ofdesign-embedding in government is like and its limitations by interviewing six experts in the design for government field. The research findings reveal that the changes created by the current design-embedding practice in government are not being actively sustained or amplified. Based on an understanding of organisations as complex systems, we suggest a further practice of design-embedding in which designers steward and stimulate design-led change energy within public organizations. This study shows that embedding design capability in professional organizations is more about design-led organizational change than passing on a design skillset to the organizational members.Methodologie en Organisatie van Desig
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Leadership to Elevate Design at Scale: balancing conflicting imperatives
No full textLittle is known about how design leaders foster design excellence “at scale” within large organizations. To bridge this gap, this article reports on interviews with 59 senior design leaders. Using a paradox perspective to frame the findings uncovers major challenges when leading design teams inside large organizations. It also identifies five pairs of opposing leadership behaviors that address these tensions and balance the overarching paradox of integrating design into the fabric of an organization while maintaining its distinctive character: being transformative yet affirmative; being directive yet accommodating; being proactive yet responsive; being intuitive yet systematic; and being holistic yet specific.Responsible Marketing and Consumer Behavio
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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