1,720,972 research outputs found
Il settore delle materie prime non energetiche in Italia. Strategie competitive in atto e prospettive di sviluppo
No full textNegli ultimi anni, il tema della sostenibilità ha assunto un’importanza cruciale specie per i Paesi industrializzati, ad alto consumo energetico e di materie prime. Se da un lato la sostenibilità integra responsabilità ambientali, economiche e sociali da parte delle singole imprese, dall’altro lato essa chiama in causa anche governi e autorità locali nel favorire le condizioni per la promozione di modelli di produzione e consumo virtuosi e rispettosi delle generazioni future.
L’opera permette ad un pubblico variegato fatto di studenti, professionisti e pubbliche amministrazioni, di conoscere da vicino un settore particolare del comparto minerario, comprendendone le dimensioni competitive e le analizzando le decisioni di una categoria importante di imprese che contribuisce allo sviluppo economico del nostro Paese
Développement des réseaux, du territoire et de l'entreprise. Le point de vue des entreprises familiales italiennes.
No full textCette recherche a pour objet de vérifier si le territoire peut encore être considéré comme un moteur de développement et de compétitivité de l’entreprise, tout en gardant à l'esprit que le contexte concurrentiel actuel incite de manière croissante les entreprises à établir des collaborations et des relations à différents niveaux territoriaux.
Après analyse de la littérature portant sur les liens et sur le territoire, ce chapitre présente l’approche de la recherche et des cas étudiés et se conclut par une réflexion sur la façon dont les entreprises peuvent mobiliser leur compétitivité au travers des dynamiques relationnelles.
L'analyse de la littérature nous a permis d'identifier trois courants théoriques sur la relation existant entre entreprise et territoire: une perspective endogène (concentration physique), un point de vue exogène (relations extérieures) et une troisième multi-niveaux. Les trois courants fournissent des optiques différentes sur la relation entre l’entreprise et le territoire dans le développement, l'innovation, la compétitivité et la dynamique entrepreneuriale de collaboration. Les cas examinés montrent que le territoire joue encore une fois un rôle déterminant dans les voies de développement et d'innovation des entreprises. La recherche fournit un apport supplémentaire à celui de la littérature en la matière
What communication for the mining industry? Some critical considerations in the Italian context
No full text
A sensory perspective in the Italian beer market
No full textPurpose – From literature, an uncovered issue around the customer-based brand equity (CBBE) is detected:
the influence of sensorial preferences on the relationship between social media communication and CBBE.
The purpose of this paper is to investigate the effects produced by social media brand communication – both
firm-created content (FCC) and user-generated content (UGC) – on CBBE, according to the sensorial
preferences in the beer industry.
Design/methodology/approach – A literature review has been used to develop a research model and
hypotheses. The research is based on online survey carried out on a sample of 183 valid questionnaires of
Italian active fans and followers in the beer industry. A multi-group analysis applied to structural equation
modeling is used.
Findings – The sensory dimension prevails limiting the operating range of brand awareness that does not
strongly affect CBBE. In brand equity development’ process, non-sensorial users do not consider sensorial
preferences. The brand equity can become stronger by stimulating the reaction of customers through firms’
communication by using social media platforms. Therefore, the quality of peer interactions in the social
media communication has a positive impact on brand loyalty. When firms use social media communication to
increase overall brand equity, they have to foster and monitor FCC and UGC responses that affect different
CBBE components.
Originality/value – The paper provides empirical evidence about the relationship between social media
communication and CBBE, according to the importance given to sensorial preferences by beer lovers. This
can be considered as the first study on this specific topic focused on the CBBE issue
A sensory perspective in the italian beer market
No full textPurpose – From literature, an uncovered issue around the customer-based brand equity (CBBE) is detected: The influence of sensorial preferences on the relationship between social media communication and CBBE. The purpose of this paper is to investigate the effects produced by social media brand communication – both firm-created content (FCC) and user-generated content (UGC) – on CBBE, according to the sensorial preferences in the beer industry. Design/methodology/approach – A literature review has been used to develop a research model and hypotheses. The research is based on online survey carried out on a sample of 183 valid questionnaires of Italian active fans and followers in the beer industry. A multi-group analysis applied to structural equation modeling is used. Findings – The sensory dimension prevails limiting the operating range of brand awareness that does not strongly affect CBBE. In brand equity development’ process, non-sensorial users do not consider sensorial preferences. The brand equity can become stronger by stimulating the reaction of customers through firms’ communication by using social media platforms. Therefore, the quality of peer interactions in the social media communication has a positive impact on brand loyalty. When firms use social media communication to increase overall brand equity, they have to foster and monitor FCC and UGC responses that affect different CBBE components. Originality/value – The paper provides empirical evidence about the relationship between social media communication and CBBE, according to the importance given to sensorial preferences by beer lovers. This can be considered as the first study on this specific topic focused on the CBBE issue
Adottare i principi dell’economia circolare nella strategia d’impresa. Un’indagine sul livello di recepimento delle imprese italiane
No full textObiettivo del paper: Il lavoro mira a: 1) definire il concetto di economia circolare nella percezione delle imprese; 2) individuare le motivazioni che spingono le imprese all’adozione dei principi dell’economia circolare; 3) rilevare eventuali opportunità di business che l’economia circolare offre alle imprese.
Metodologia: Attraverso una cluster analysis, la presente indagine esplorativa analizza le risposte ad un questionario CAWI di 116 manager italiani.
Risultati: La ricerca individua tre cluster: Acerbi, Intermedi ed Avanzati con un livello progressivo e incrementale di recepimento dei principi di economia circolare nei rispettivi modelli di business.
Limiti della ricerca: Il lavoro presenta alcuni limiti: l’utilizzo di scale percettive per la valutazione dell’impatto sulla performance aziendale, una contenuta numerosità del campione e, infine, l’indagine è solo nazionale nonostante il tema sia di grande importanza per lo sviluppo economico mondiale.
Implicazioni pratiche: I risultati hanno fornito spunti di riflessione su tre ordini di implicazioni: aspetto organizzativo, reputazione, strategie di comunicazione. Sull’aspetto organizzativo, l’adesione ai principi dell’economia circolare comporta un ripensamento dell’intera organizzazione aziendale. Inoltre, convertirsi ai principi dell’economia circolare rappresenta un fattore altamente differenziante nell’offerta e che incrementa specialmente la reputazione aziendale. Infine, dall’indagine emerge come, nel ripensamento dei modelli business, sia necessario investire maggiormente in comunicazione in quanto poche imprese colgono l’importanza di questo ambito.
Originalità del paper: Il lavoro si inserisce nel filone dell’economia circolare studiando empiricamente se e come la transizione in atto rappresenti un’opportunità per le imprese italiane. Inoltre, la ricerca coinvolge simultaneamente molteplici settori e analizza l’impatto dell’economia circolare sulla performance aziendale.Purpose of the paper: The work aims to: 1) define the concept of circular economy in business perception; 2) identify the motivations that push companies to adopt the principles of the circular economy; 3) detect any business opportunities that the circular economy offers to companies.
Methodology: Through a cluster analysis, the present exploratory survey analyses the answers of 116 Italian managers to a CAWI questionnaire.
Results: The research identifies three clusters: Unripe, Intermediate and Advanced with a progressive and incremental level of implementation of the principles of circular economy in the respective business models.
Research limitations: The work has some limitations: the use of perceptive scales for the assessment of the impact on business performance, the dimension of the responding sample is limited and, finally, the survey is only national despite the theme is of great importance for the global economic development.
Practical implications: The results provided food for thought on three orders of implications: organizational aspect, reputation, communication strategies. On the organizational aspect, the adherence to the principles of circular economy involves a rethinking of the entire organization of the enterprise. Furthermore, converting to the principles of circular economy is a highly differentiating factor in the offer and can especially increase corporate reputation. Finally, the survey shows that, in the rethinking of business models, it is necessary to invest more in communication as few companies understand the importance of this area.
Originality of the study: The work is part of the study stream devoted to the circular economy. It studies empirically whether and how the transition from a linear to a circular economic paradigm represents an opportunity for the Italian enterprises. In addition, the research simultaneously involves multiple sectors and analyses the impact of the circular economy on business performance
Improving E-Retailers Performance via Social CRM Capabilities
No full textThe widespread usage of social media has deeply transformed the mechanisms that e-retailers adopt to acquire customers’ information, interact and build relationships with them. In order to be successful in this new context, e-retailers need to integrate their customer relationship management (CRM) system with social media applications in order to develop new marketing capabilities, namely social CRM capabilities that are useful to achieve a superior competitive advantage. Hence, the aim of the study is to analyze the role and the impact of social CRM capabilities on customer relationship performance and financial performance, as outcomes. Data retrieved from 102 European e-retailers that actively use Facebook to engage customers have been processed with structural equation modelling technique. Findings contribute to marketing literature highlighting a strong relationship between social CRM capabilities and customer relationship performance and suggesting that only when those capabilities improve customer relationship performance, firms can significantly increase also financial performance
Adopting the principles of circular economy in business strategy. A survey on the level its implementation by the Italian enterprises [Adottare i principi dell'economia circolare nella strategia d'impresa. Un'indagine sul livello di recepimento delle imprese italiane]
No full textIl lavoro mira a: 1) definire il concetto di economia circolare nella percezione delle imprese; 2) individuare le motivazioni che spingono le imprese
all’adozione dei principi dell’economia circolare; 3) rilevare eventuali opportunità di business che l’economia circolare offre alle imprese. Attraverso una cluster analysis, la presente indagine esplorativa analizza le risposte ad un questionario CAWI di 116 manager italiani. La ricerca individua tre cluster: Acerbi, Intermedi ed Avanzati con un livello progressivo e incrementale di recepimento dei principi di economia circolare nei
rispettivi modelli di business. Il lavoro si inserisce nel filone dell’economia circolare studiando empiricamente se e come la transizione in atto rappresenti un’opportunità per le imprese italiane. Inoltre, la ricerca coinvolge simultaneamente molteplici settori e analizza l’impatto dell’economia circolare sulla performance aziendal
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