1,720,961 research outputs found
Regenerative Service Interactions: An Empirical Summary of Twenty Years of Service Rapport Research
No full textFrom now to next – Three essays on consumer responses to innovative technology-driven business models
No full textOver the last decades, ongoing advancements in information technology (i.e., Internet and mobile devices) have expanded a firm’s ability to communicate and interact with consumers and hence, create the potential of building sustainable relationships. Tailoring offerings through (1) consumer-initiated customization and (2) firm-initiated personalization is considered a key driver of long-term consumer relationships. As technologies continue to evolve, the opportunities for tailored marketing expand and enable new technology-driven business models that help to leverage customization and personalization and strengthen customer relationships in the era of the digital economy.
Across three independent essays, the purpose of this dissertation is to answer the overarching research question of how innovative technology-driven business models versus traditional business models in the domains of customization and personalization influence consumer behavior. Thereby, this dissertation contributes to an understanding of challenges and opportunities of innovative customization and personalization business models with the ultimate goal of enabling their successful diffusion in the marketplace.
Specifically, in Essay 1 and Essay 2, I investigate an innovative business model located in the realm of customization, that is, internal product upgrades (i.e., offering fee-based access to originally built-in, but deliberately restricted, optional features). Using a conceptual approach, Essay 1 provides a framework for understanding how internal product upgrades will likely influence consumers’ responses. As such, it outlines evolving challenges and opportunities of internal product upgrades and derives questions for future research. In Essay 2, I use an empirical approach to examine pitfalls of internal product upgrades in the product usage phase. Drawing on research on normative expectations and perceived ownership, this essay reveals that consumers respond less favorably to internal (vs. external) product upgrades and investigates managerially relevant boundary conditions.
Finally, Essay 3 creates novel insights into a business model in the domain of personalization. This essay examines how the increasingly prevalent data disclosure practice of firms engaging in a network with other firms to exchange consumer data, which we denote as Business Network Data Exchange (BNDE), influences consumers’ privacy-related decision-making. In particular, this essay shows that consumers are less likely to disclose personal data in BNDE (vs. traditional dyadic) data exchange settings and that immediate affective reactions are crucial in explaining consumers’ privacy-related decision-making.
Within this dissertation, I make substantial contributions at a more general level to literature on customization and personalization by comparing innovative business models to established ones. At the individual essay level, I extend existing research in the domains of product feature modifications, norm violations, and privacy-related decision making. Moreover, this dissertation provides actionable implications for managers who are facing the decision to transform their established business model into an innovative technology-driven one
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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