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Socio-cultural influences on self-evaluation
The need for a positively valued self is a human universal. How that need manifests, however, is shaped by culture, which serves as a powerful form of normative and informational influence. This chapter reviews the empirical literature demonstrating that desire for high self-esteem and the corresponding motivations of self-enhancement and self-protection have (a) pancultural presence, (b) cultural manifestation, and (c) a pancultural function of promoting psychological health
Self-esteem and favoritism toward novel in-groups: the self as an evaluative base
The self-as-evaluative base (SEB) hypothesis proposes that self-evaluation extends automatically via an amotivated consistency process to affect evaluation of novel in-groups. Four minimal group studies support SEB. Personal trait self-esteem (PSE) predicted increased favoritism toward a novel in-group that, objectively, was equivalent to the out-group (Study 1). This association was independent of information-processing effects (Study 1), collective self-esteem, right-wing authoritarianism (RWA), and narcissism (Studies 2 and 3). A self-affirmation manipulation attenuated the association between in-group favoritism and an individual difference associated with motivated social identity concerns (RWA) but did not alter the PSE effect (Study 3). Finally, the association between PSE and in-group favoritism remained positive even when the in-group was objectively less favorable than the out-group (Study 4)
Wanting to be great and better but not average: on the pancultural desire for self-enhancing and self-improving feedback
What is the nature of self-evaluation motives? The relativist perspective suggests that self-evaluation motives vary culturally, with self-enhancement developing in Western culture and self-effacement and self-improvement developing in East Asian culture. The universalist perspective suggests that self-enhancement and self-improvement are basic human motives that coexist in the self-system and are prevalent across cultures. We tested the competing perspectives in a cross-cultural study. Chinese and American students rated the degree to which they want to receive four types of feedback (self-enhancing, self-effacing, self-improving, and no-feedback) from four sources (parents, teachers, friends, and classmates). Chinese and Americans (a) overwhelmingly wanted self-enhancing and self-improving feedback more than self-effacing feedback and no-feedback and (b) were uninterested in self-effacing feedback. These findings attest to the universal nature of self-enhancement and self-improvement motive
Inclusion of theory-relevant moderators yield the same conclusions as Sedikides, Gaertner, and Vevea (2005): A meta-analytical reply to Heine, Kitayama, and Hamamura (2007)
Heine, Kitayama and Hamamura (2007) attributed the Sedikides, Gaertner and Vevea (2005) findings to the exclusion of six papers. We report a meta-analysis that includes those six papers. The Heine et al. conclusions are faulty, because of a misspecified meta-analysis that failed to consider two moderators central to the theory. First, some of their effect sizes originated from studies that did not empirically validate comparison dimensions. Inclusion of this moderator evidences pancultural self-enhancement: Westerners enhance more strongly on individualistic dimensions, Easterners on collectivistic dimensions. Second, some of their effect sizes were irrelevant to whether enhancement is correlated with dimension importance. Inclusion of this moderator evidences pancultural self-enhancement: Both Westerners and Easterners enhance on personally important dimensions. The Sedikides et al. conclusions are valid: Tactical self-enhancement is pancultural
Evaluating the evidence for pancultural self-enhancement
We do not regard the better-than-average effect as 'the only acceptable measure of self-enhancement' (Heine, Kitayama, & Hamamura, 2007b). Rather, we object to meta-analytical inclusion of effects that are incapable of testing the tactical self-enhancement hypothesis. In Investigation 1 of Sedikides, Gaertner, and Vevea (2007a), 12 of the 24 effects involved attributes that were unvalidated for domain (collectivistic vs individualistic): these effects are uninformative. The 12 domain-validated effects supported the hypothesis. In Investigation 2 of Sedikides et al. (2007a), 12 of the 29 effects were deemed irrelevant. None of these effects involved a correlation between: (a) a participant's rating of self and his/her rating of another person; and (b) idiographic importance rating of the comparison attributes. These effects, then, cannot test whether the self–other comparison varies with the personal importance of the comparison attributes. The 17 relevant effects supported the hypothesis. The weight of the evidence points to the panculturality of self-enhancement
Pancultural self-enhancement
The culture movement challenged the universality of the self-enhancement motive by proposing that the motive is pervasive in individualistic cultures (the West) but absent in collectivistic cultures (the East). The present research posited that Westerners and Easterners use different tactics to achieve the same goal: positive self-regard. Study 1 tested participants from differing cultural backgrounds (the United States vs. Japan), and Study 2 tested participants of differing self-construals (independent vs. interdependent). Americans and independents self-enhanced on individualistic attributes, whereas Japanese and interdependents self-enhanced on collectivistic attributes. Independents regarded individualistic attributes, whereas interdependents regarded collectivistic attributes, as personally important. Attribute importance mediated self-enhancement. Regardless of cultural background or self-construal, people self-enhance on personally important dimensions. Self-enhancement is a universal human motive
Motivational (con)fusion: identity fusion does not quell personal-self interest
We question whether altruistic motivation links identity-fusion and extreme self-sacrifice. We review two lines of research suggesting that the underlying motivation is plausibly egoistic
Memory for in-group and out-group information in a minimal group context: the self as an informational base
The authors argue that persons derive in-group expectancies from self-knowledge. This implies that perceivers process information about novel in-groups on the basis of the self-congruency of this information and not simply its valence. In Experiment 1, participants recalled more negative self-discrepant behaviors about an in-group than about an out-group. Experiment 2 replicated this effect under low cognitive load but not under high load. Experiment 3 replicated the effect using an idiographic procedure. These findings suggest that perceivers engage in elaborative inconsistency processing when they encounter negative self-discrepant information about an in-group but not when they encounter negative self-congruent information. Participants were also more likely to attribute self-congruent information to the in-group than to the out-group, regardless of information valence. Implications for models of social memory and self-categorization theory are discussed
On pancultural self-enhancement: well-adjusted Taiwanese self-enhance on personally valued traits
Taiwanese participants made better-than-average judgments on collectivistic and individualistic traits, evaluated the personal importance of those traits, and completed measures of psychological adjustment (depression, perceived stress, subjective well-being, and satisfaction with life). Replicating findings from other East Asian samples, participants self-enhanced (i.e., regarded the self as superior to peers) more on collectivistic than individualistic attributes and assigned higher personal importance to the former than the latter. Moreover, better adjusted participants manifested a stronger tendency to self-enhance on personally important attributes. These data are consistent with the view that self-enhancement is a universal human motive that is expressed tactically and at odds with the assertion that self-enhancement is a uniquely Western phenomenon. <br/
The "I," the "We," and the "When": a meta-analysis of motivational primacy in self-definition
What is the primary motivational basis of self-definition? The authors meta-analytically assessed 3 hypotheses: (a) The individual self is motivationally primary, (b) the collective self is motivationally primary, and (c) neither self is inherently primary; instead, motivational primacy depends on which self becomes accessible through contextual features. Results identified the individual self as the primary motivational basis of self- definition. People react more strongly to threat and enhancement of the individual than the collective self. Additionally, people more readily deny threatening information and more readily accept enhancing information when it pertains to the individual rather than the collective self, regardless of contextual influences. The individual self is the psychological home base, a stable system that can react flexibly to contextual influences
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