1,721,043 research outputs found
generalizing about uniqueness
No full textprovides a model for reconciling the paradox between generalizability and idiosyncras
Strategy Making in a Crisis
No full textexamines how cognitive processes of imagination are involved in strategy making in a large multinationa
From Complexity to Transparency: Managing the Interplay between Theory, Method and Empirical Phenomena in IMM Case Studies
No full textTheory, method and empirical phenomena are the three cornerstones of research. In this paper we contemplate the interplay between them when case research in industrial marketing is concerned. Developments in research depend on what empirical phenomena we are able to capture, how theories are developed to understand and explain these phenomena and what methods we use and/or develop in the process. While the emphasis is often put on one of these aspects alone, this paper focuses on the links and interplay between theory, case method and empirical phenomena in the development of research in industrial marketing. Specifically, we seek to provide common ground between orthodox (deductive) and unorthodox (abductive) approaches to managing the interplay by making a pragmatic call for transparency in research procedures. In this endeavour we use the papers included in this special issue as examples of various aspects of this interplay. We conclude by suggesting that there is a gamut of approaches possible to case research in industrial marketing, each with its specific links to theory and empirical phenomena, and that this is promising for the development of research in the field, as long as it helps reduce, rather than increase, the complexity of the case studied. \ua9 2009 Elsevier Inc. All rights reserved
Crafting strategy imaginatively.
No full textexamines strategy making and imagination at a large multinational in electornics and electrical engineerin
Boundary setting strategies for escaping innovation traps
No full textexamines to what extent resource constraints can cause innovatio
Marketing competencies and the sources of customer value in business markets
No full textThis introduction to the special issue discusses the notion of marketing competencies in buyer-supplier relationships, and the role these competencies play in creating value for the customer. Existing work on the role of competencies in industrial marketing has two main foci. The first, established approach deals with competencies as inputs to organizational processes, and seeks to establish in how far marketing competencies such as customer relationship management, channel design, etc. lead to superior financial returns. The second, emerging, approach focuses on the marketing of competencies as a source for customer value. This article uses supply and demand side perspectives to look at these two approaches and suggests a typolology involving four distinct value-creation strategies. Recent literature is discussed and implications for advancing the application of resource-based thinking to industrial marketing are provided. © 2006 Elsevier Inc. All rights reserved
Munchhausen, Black Swans, and the RBV
No full textexamines paradox between generalizability and idiosyncras
Competence-Based Marketing
No full textfour types of competence marketing are discussed and the articles in the issue are postioned within this framework
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