1,721,021 research outputs found
Building a Trustworthy Corporate Identity : A Corpus-Based Analysis of Stance in Annual and Corporate Social Responsibility Reports
Get PDFThis article presents a corpus-based analysis of stance in a specialized corpus of annual and corporate social responsibility (CSR) reports. It investigates how companies use stance expressions to construct and promote a positive corporate identity in order to gain the trust of the stakeholder groups that these texts target. The results show that companies profile distinct identities in annual and CSR reports. In annual reports, they use stance resources to portray themselves as unbiased, rational, and competent decision makers. In CSR reports, they present themselves as committed, honest, and caring corporate citizens. These discursive identities are interpreted as strategic self-representations that optimize the persuasive appeal of the reports by addressing the specific expectations of the target readerships. This study sheds some new light on the identity work performed by companies in their public discourse. It also provides novel insights into the impression management strategies used by companies in annual and CSR reports. Finally, it provides both linguists and business communication scholars with a robust descriptive basis for critically assessing financial and CSR reporting
Texturing a responsible corporate identity: A comparative analysis of Appraisal in BP's and IKEA's 2009 corporate social reports
No full textIn response to a growing public demand for corporate accountability and social responsibility, large companies are investing increasing efforts in the communication of their responsible conduct. Through corporate social reports, they voluntarily account for the social and environmental effects of their operations and document their efforts to implement sustainability principles. This paper presents a comparative analysis of BP’s and IKEA’s 2009 corporate social reports. The analysis combines Appraisal theory and corpus-linguistic methods to identify and compare patterns of evaluative language and modality in the two reports. The main goal of the analysis is to explore how, through these language resources, BP and IKEA construct their corporate identity and negotiate their relationship with their audience. The analysis reveals significant differences in the use of Appraisal resources between the two reports, which reflect broader differences in the relative emphasis the companies put on certain traits of their corporate persona
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
One hundred ways to resist corporate branding:Figurative subversion in visual and multimodal communication
Get PDFRecent studies in metaphor and multimodality have begun exploring how people resist figurative meanings to challenge messages they find disagreeable or harmful. While most research has focused on metaphor and verbal communication, rapidly evolving technologies, including image editing software and generative AI, are radically expanding the possibilities for manipulating visual material. This article proposes a new framework for exploring how visual and verbal resources are used to creatively subvert figurative meanings in multimodal texts. We develop a model of ‘figurative subversion’ inductively via a systematic analysis of a sample of 100 subverted logos designed by activists for Greenpeace’s 2010 ‘Behind the Logo’ competition. Our typology comprises four core figurative subversion strategies: figurative extension, figurative layering, figurative replacement, and verbal reframing. These strategies can be implemented using various tropes, including but not limited to metaphor, and visual semiotic features such as color, shape, and layout. They can be employed individually or in combination to achieve the desired rhetorical effect
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Emotional labor in webcare and beyond: A linguistic framework and case study
Get PDFThis article presents a novel framework for examining how emotional labor is performed linguistically. Bringing together Arlie Hochschild's pioneering sociological work and insights from the linguistic literature on emotion, the framework aims to capture the discursive mechanisms through which workers express, background and manage emotions in fulfilling their professional roles. We demonstrate the framework through a case study of a corpus of Twitter interactions involving passengers and airline customer service agents during the first wave of the Covid-19 pandemic. Following recent calls for triangulation in corpus linguistics, we explore the corpus using three complementary methods: lexical, move and dialogic analysis. From a theoretical perspective, this study contributes to improving our understanding of the pervasive phenomenon of emotional labor. From an applied perspective, it offers a new approach for assessing communication practices in various professional contexts
Review of: Geoff Thompson and Laura Alba-Juez (eds.) Evaluation in Context. (Pragmatics & Beyond New Series 242) Amsterdam and Philadelphia: John Benjamins 2014
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