1,720,952 research outputs found
Analysis of the role of the concept of celebrity endorsement in building the image of luxury brands on selected examples
No full textKada govorimo o celebrity endorsementu zapravo govorimo o određenim aktivnostima u kojima slavna osoba koristi svoju slavu, ugled ili prepoznatljivost kako bi promovirala određene proizvode ili usluge. Ovim konceptom se najčešće služe brojni brendovi i kompanije kako bi dospjeli do šire javnosti te ostvarili veći profit. Slavne osobe u današnje vrijeme predstavljaju glavne pokretače novih trendova te im publika radi sličnih interesa, stavova i mišljenja sve više vjeruje kad je riječ o preporukama za određene proizvode. S obzirom na manjak istraživačkih radova na hrvatskom jeziku koji se bave celebrity endorsementom, autorica rada kroz analizu relevantnog sadržaja i istraživanja prikazuje ulogu koncepta celebrity endorsementa u stvaranju imidža luksuznih brendova. Rad istražuje uloge korištenja slavnih osoba u kampanjama koje promoviraju određene luksuzne brendove, s posebnim fokusom na brendove Dior i Bvlgari. Cilj rada bio je istražiti kako angažiranje poznatih i slavnih može doprinijeti prepoznatljivosti brenda. Kolika je zapravo učestalost prikazivanja slavnih na društvenim mrežama te kojim se vrstama sadržaja najčešće koriste. Istraživanje je provedeno u srpnju 2024. godine te je primijenjena kvalitativna i kvantitativna metoda analize sadržaja te analiza podataka iz relevantne literature i dosadašnjih istraživanja. Ukupno je analizirano 600 objava na tri društvene mreže (Instagram, TikTok i YouTube) te 50 objava šest slavnih osoba. Istraživanje je pokazalo koliko često se koriste poznate osobe u promociji, što otvara prostor za daljnja istraživanja na temu celebrity endorsement.When we talk about celebrity endorsement, we are actually talking about certain activities in which a celebrity uses his fame, reputation or recognition to promote certain products or services. This concept is most often used by many brands and companies to reach the public and make more profits. Celebrities nowadays are the main drivers of new trends, and the audience increasingly trusts them when it comes to recommendations for certain products due to similar interests, attitudes and opinions. Given the lack of research papers in the Croatian language dealing with celebrity endorsement, the author of the paper, through the analysis of relevant content and research, shows the role of the concept of celebrity endorsement in creating the image of luxury brands. The paper explores the roles of the use of celebrities in campaigns promoting certain luxury brands, with a special focus on the brands Dior and Bvlgari. The aim of this paper was to explore how hiring celebrities can contribute to brand recognition. What is the frequency of celebrities being shown on social networks, and what types of content are they most often used. The research was conducted in July 2024 and a qualitative and quantitative method of content analysis was applied, as well as data analysis from relevant literature and previous research. A total of 600 posts on three social networks (Instagram, TikTok and YouTube) were analyzed, and 50 posts by six celebrities. The results showed the frequency of celebrity use and can be used to provide research on the topic of celebrity endorsement
Analysis of the role of the concept of celebrity endorsement in building the image of luxury brands on selected examples
No full textKada govorimo o celebrity endorsementu zapravo govorimo o određenim aktivnostima u kojima slavna osoba koristi svoju slavu, ugled ili prepoznatljivost kako bi promovirala određene proizvode ili usluge. Ovim konceptom se najčešće služe brojni brendovi i kompanije kako bi dospjeli do šire javnosti te ostvarili veći profit. Slavne osobe u današnje vrijeme predstavljaju glavne pokretače novih trendova te im publika radi sličnih interesa, stavova i mišljenja sve više vjeruje kad je riječ o preporukama za određene proizvode. S obzirom na manjak istraživačkih radova na hrvatskom jeziku koji se bave celebrity endorsementom, autorica rada kroz analizu relevantnog sadržaja i istraživanja prikazuje ulogu koncepta celebrity endorsementa u stvaranju imidža luksuznih brendova. Rad istražuje uloge korištenja slavnih osoba u kampanjama koje promoviraju određene luksuzne brendove, s posebnim fokusom na brendove Dior i Bvlgari. Cilj rada bio je istražiti kako angažiranje poznatih i slavnih može doprinijeti prepoznatljivosti brenda. Kolika je zapravo učestalost prikazivanja slavnih na društvenim mrežama te kojim se vrstama sadržaja najčešće koriste. Istraživanje je provedeno u srpnju 2024. godine te je primijenjena kvalitativna i kvantitativna metoda analize sadržaja te analiza podataka iz relevantne literature i dosadašnjih istraživanja. Ukupno je analizirano 600 objava na tri društvene mreže (Instagram, TikTok i YouTube) te 50 objava šest slavnih osoba. Istraživanje je pokazalo koliko često se koriste poznate osobe u promociji, što otvara prostor za daljnja istraživanja na temu celebrity endorsement.When we talk about celebrity endorsement, we are actually talking about certain activities in which a celebrity uses his fame, reputation or recognition to promote certain products or services. This concept is most often used by many brands and companies to reach the public and make more profits. Celebrities nowadays are the main drivers of new trends, and the audience increasingly trusts them when it comes to recommendations for certain products due to similar interests, attitudes and opinions. Given the lack of research papers in the Croatian language dealing with celebrity endorsement, the author of the paper, through the analysis of relevant content and research, shows the role of the concept of celebrity endorsement in creating the image of luxury brands. The paper explores the roles of the use of celebrities in campaigns promoting certain luxury brands, with a special focus on the brands Dior and Bvlgari. The aim of this paper was to explore how hiring celebrities can contribute to brand recognition. What is the frequency of celebrities being shown on social networks, and what types of content are they most often used. The research was conducted in July 2024 and a qualitative and quantitative method of content analysis was applied, as well as data analysis from relevant literature and previous research. A total of 600 posts on three social networks (Instagram, TikTok and YouTube) were analyzed, and 50 posts by six celebrities. The results showed the frequency of celebrity use and can be used to provide research on the topic of celebrity endorsement
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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