1,721,099 research outputs found
What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context
No full textAs a result of the growth of the notions of collaborative consumption and sharing economy in the tourism industry, this paper applies social exchange theory to investigate how the Airbnb platform influences the Airbnb experience and authenticity, which might lead consumers to like Airbnb and influence their behavioural pat- terns. By recruiting 466 tourists who had stayed in Airbnb accommodation in Istanbul, Turkey via travel-related Telegram, Twitter, travel blogs, and Facebook groups, this study revealed the importance of the platform and its features in enhancing service attractiveness, perceived authenticity and experience. Furthermore, the results revealed that visitors’ experiences have an influence on Airbnb likability, where Airbnb likability influences their intention to re-visit and to recommend. Significant implications for tourism planning, management and re- searchers are highlighted
Rethinking the nexus of TV series/movies and destination image: changing perceptions through sensorial cues and authentic identity of a city
No full textConsidering film-induced industry has an undeniable effect on place branding, this chapter aims to give a broader perspective to the formation of destination image through visual media, TV serials and films, where it leads tourist to have positive behavioural outcomes and contribute to the phenomenon by adding new insights such as the authentic identity of a city and sensorial cues of TV serials/movies such as visual and audial cues. The proposed structure of the highlighted relations is developed through the scrutiny of the literature by given the theoretical basis as well as the exemplary cases from the practitioners. By looking the given concepts, this chapter aims to contribute to the knowledge on the film-induced industry, as well as add new perspectives to the debates on the potential inclusion of TV series and city-oriented films into tourism investments in DMO’s and policy-makers
Forty-nine years of sensory research literature: a review on its development, foundation and future research directions
No full textThe notion of ‘sensory’ is complex and bounded with different disciplines. Even though the relationship between the senses and consumer-marketing has been acknowledged, the conceptual foundation is fragmented and scattered; it has become more multifaceted due to the increased attention it and its related concepts have drawn, which makes an investigation of the concept essential. We evaluate the foundational structure of sensory research over four decades. Our findings revealed twelve research groups (i.e., spatial judgement) and six research clusters (i.e., transition from experience to sensory) embodied by sensory research, which can be considered to make up the integral structure of the sensory domain. We provide a comprehensive understanding of sensory research for those who wish to understand its intellectual structure and a future research model that identifies three important perspectives (methodological, micro and macro) for researchers hoping to provide insights into sensory research based on emerging sensory topics
Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry
No full textHaving a meaningful connotation with the longevity of the existence, the concept of heritage is being considered as a key element for international organisations to sustain the competitive advantage. The ample research on heritage made an enquiry to the domain of the research essential. Based on ISI Web of Knowledge, this paper evaluates the knowledge structure of corporate and brand heritage by reviewing 78 relevant articles with 941 citations in 50 journals from the business and management domain, between January 2006 and November 2019. By adopting co-citation analysis and multidimensional scaling, we identified five research groups. Co-occurrence network and algorithmic historiography were also utilised to identify the key themes, emerging and evolution of the seminal works. Based on the recent highly cited, a future model was proposed for researchers as well as international marketers that can provide insights on the evolving topics and trend areas within the research domain
Introduction:Entrepreneurial innovation in the international business of tourism
No full textThe scholarly interrogation and critical application of pivotal tourism concepts have underscored an emergent need in both academic discourse and practical realms of management. A discerning assessment of the trajectory of this academic landscape attributes this burgeoning interest to rigorous, paradigm-shifting research contributions emanating from a few elite business schools over the past decades. Seminal researches, some tracing back to the previous millennium and published in journals of repute like the Journal of Tourism Management, not only deconstructed essential tourism sectors but also paved the way for a paradigm shift in the industry’s structure, thus instigating an intricate research agenda. This agenda encapsulates a panoptic view of tourism business theory, juxtaposed with intricate facets of entrepreneurship, evolving trends, imminent challenges, and novel formats.<br/
Sensory Branding: What it is, why it matters, and how to use it
No full textThis chapter aims to elaborate the sensory branding in theory and practice. Since the concepts of “sense” and “experience” are interrelated and are found in different disciplines, the emerging concepts of sense in the field of marketing is discussed. A multidisciplinary approach is utilised by reviewing relevant literature from the fields of marketing, design, sociology, psychology, architecture and management. Furthermore, the paradigm shifts from transition marketing to sensorial marketing are highlighted. In particular, the concept of sensory branding and its practices are discussed
- …
