3,526 research outputs found
SOCIAL MEDIA GEOGRAPHIC INFORMATION IN TOURISM PLANNING
No full textSocial media are playing an increasingly important role as information resource in tourism both for customers (i.e. the tourists), who gather trustworthy information supporting the choice of destinations and services from peers, and for businesses, which can use the same information for improving their marketing strategies. The use of social media data can also offer new opportunities for decision-support in tourism planning. With improved understanding of the motivations of tourists and tailoring tourism service supply, decision making can be facilitated by emphasizing the strengths of tourist destinations for past and potential visitors. However, this kind of information about tourists perceptions and opinions is not always properly analysed by planners. Understanding the user satisfaction, which depends on factors related to both the location and the services that the local industry proposes, may offer valuable information in tourism planning at regional and local level. In the light of the above premises, the goal of the study presented in this paper is to propose an integrated approach to investigate the relationships between tourists satisfaction, destination resources and tourism industry for supporting design and decision-making in regional tourism planning. The methodology developed in the study includes data collection from popular tourism social media platforms (i.e. Booking.com and TripAdvisor.com.com), and their integration with territorial and tourism data. Spatial and statistical analysis techniques are then applied to elicit insights from tourists perceptions on success factors which may be used in decision-making and planning support. The case study demonstrates the value of social media data and computational social science techniques in tourism planning. The paper concludes with a critical discussion on the potential of using such an approach in more general urban and regional planning setting
Michele Taruffo: el magisterio y la obra ejemplares del genial procesalista «todoterreno»
No full textThe author reflects on Michele Taruffo’s extraordinarily important contribution to the renewal of both conventional procedural law scholarship and the theoretical background of law-court professionals. Taruffo’s contribution was achieved by means of introducing to mainstream culture in those circles the necessary knowledge of the underlying epistemic dimension, which was traditionally suppressed by the strictly legal one.El autor discurre acerca de la importantísima contribución de Michele Taruffo a la renovación del procesalismo convencional y del bagaje teórico de los profesionales de la jurisdicción, mediante la incorporación a la cultura dominante en tales medios del imprescindible conocimiento de la dimensión epistémica subyacente y tradicionalmente sofocada por la propiamente jurídica
Beyond social networks contents: how Social Media Geographic Information may support spatial planning analysis.
No full textLe informazioni geografiche dei social network (SMGI) a supporto della pianificazione del turismo. L’esempio di Cagliari.
No full textIl contributo propone una discussione sul possibile utilizzo delle informazioni geografiche
provenienti dai social network nell’ambito della pianificazione del turismo su scala regionale e
locale. Il crescente utilizzo dei social network da parte degli utenti in tutto il mondo ha fatto si che
queste piattaforme, e soprattutto l’informazione derivante da esse, sia utile per i turisti, che possono
facilmente ottenere dati adeguati sulle destinazioni e sui servizi offerti, grazie alle recensioni
liberamente condivise dagli altri utenti, e per gli operatori turistici, i quali possono utilizzare queste
informazioni per migliorare le proprie strategie di marketing e promozione. Questi dati,
comunemente definiti Social Media Geographic Information (SMGI), possono inoltre offrire nuove
opportunità per supportare le fasi decisionali nella pianificazione del turismo. Purtroppo la
ricchezza di contenuti sulle percezioni e sulle opinioni degli utenti, resa disponibile dalle SMGI,
non viene ancora adeguatamente utilizzata dai pianificatori per le analisi territoriali.
Lo studio propone un nuovo approccio per analizzare, qualitativamente e quantitativamente,
attraverso l’uso delle SMGI, le relazioni che insistono tra il gradimento dei turisti, le località
geografiche e l’offerta turistica in Sardegna. La metodologia adottata include la raccolta di dati da
Booking.com e TripAdvisor, la loro integrazione ed elaborazione con i dati ufficiali in ambiente
GIS, e l’applicazione di tecniche di analisi di statistica spaziale per identificare e valutare i fattori
che possono determinare il successo di una destinazione turistica.
La metodologia viene applicata alla scala regionale, individuando le aree maggiormente apprezzate
dai turisti, ed alla scala locale per la destinazione di Cagliari, per la quale vengono identificati e
valutati i principali fattori che ne determinano il successo come destinazione turistica. I risultati
ottenuti possono essere utilizzati come base conoscitiva per guidare ulteriori specifiche analisi e per
sviluppare strategie di sviluppo sostenibile nell’ambito della pianificazione territoriale e del turismo
tramite processi decisionali informati
The use of SMGI in supporting tourism planning practices: an innovative approach for the municipality of Cagliari
No full text
Social media data in tourism planning: Analysing tourists’ satisfaction in space and time
No full textSocial media are playing an increasingly important role as information resource in tourism both for customers (i.e the tourists), who gather trustworthy information from peers supporting the choice of destinations and services, and for businesses which may use the same information for improving their product supply.
However, the use of social media data also offer new opportunities for transparent and democratic decisions support in tourism planning. According to Benitez et al. (2007) tourists are an important target audience for urban planning: with better understanding of the motivations of tourists and tailoring provision accordingly, decision making can be facilitated by emphasizing the strengths of destination for past and potential visitors. In addition, information related to tourists’ perceptions and opinion is not analysed yet by planners. The success of a tourist destination depends mainly of factors related to both the location and the services that the local industry may offer (Crouch et all, 2004). Therefore, understanding the user satisfaction to this respect may offer valuable information in tourism planning both at the local and regional levels.
In the light of the above premises, the goal on the study presented in this paper is to prupose an integrated approach to investigate the relationships among tourists’ satisfaction, destination resources and tourism industry for regional tourism planning.
The methodology developed in the study includes data collection from popular tourism social media platforms (i.e. booking.com and tripadvisor.com), and their integration with territorial and tourism data. Spatial and statistical analysis techniques are then applied to elicit insights on success factors from tourists perceptions which may be used as planning support. The case study demonstrates the value of social media data and computational social science techniques in tourism planning and concludes with a critical discussion of the potential of using such an approach in spatial planning in general
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