1,720,956 research outputs found
Strengthening Consumer Loyalty by Provider Communication Products In Industry 4.0
Get PDFIn this study, the influence of perceived value on consumer loyalty and the impact of marketing mix communication on both will be investigated. This study also considers how perceived value mediates the influence of marketing mix communication on consumer loyalty. 125 By.U mobile card consumers in Bandung, West Java, received surveys from researchers using quantitative methods. The data were analyzed using SmartPLS 3.0 structural equation modeling. The positive impact of Marketing Mix Communication on consumer loyalty and perceived value is demonstrated in this study. Perceived value also impacts consumer loyalty. This study also provides evidence supporting the idea that the relationship between marketing mix communication and consumer loyalty is mediated by perceived value
ANALISIS PERSEPSI NILAI DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN JASA PAYMENT POINT ONLINE BANK
Get PDFAbstract:. This reseach aimed to find out and analyze of perceived value and trust on purchase intention on PPOB services in the south Bandung area. The population in this study is the owner of a credit kios in the southern Bandung area.by using saturated sample that is the number of samples equal to the population of 120 respondents.this reseach is using Struktural Equation Model (SEM) AMOS 21.the test result concluded that perceived value and trust significant positive effect on the intention to use PPOB services in the south Bandung area.based on the indicators described in perceived value are emotional value,social value,and functional value,and in trustworthiness namely ability,virtue,integrity,they have a significant partial effect on purchase intention.the result can be maintain by giving the customer the best value and obtain their trust to sustain their purchase intention.Keyword: Perceived value,Trust,Purchase IntentionAbstrak: Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh persepsi nilai dan kepercayaan terhadap niat pembelian jasa PPOB di wilayah Bandung selatan. Populasi dalam penelitian ini adalah pemilik kios pulsa di wilayah bandung selatan. dengan menggunakan sampel jenuh yaitu jumlah sampel sama dengan populsi yaitu sebanyak 120 responden. Alat analisa dengan menggunakan Struktural Equation Model (SEM) AMOS 21. Hasil dari penelitian menunjukkan bahwa persepsi nilai dan kepercayaan signifikan berpengaruh positif terhadap niat menggunakan jasa PPOB di wilayah Bandung selatan. berdasarkan indikator yang dijelaskan pada persepsi nilai yaitu nilai emosional, nilai sosial dan nilai fungsional, dan pada kepercayaan yaitu kemampuan, kebajikan, integritas maka mereka memiliki pengaruh parsial yang signifikan terhadap niat pembelian. Hasilnya dapat dipertahankan dengan memberi pelanggan nilai terbaik dan mendapatkan kepercayaan mereka untuk mempertahankan niat pembelian mereka.Kata Kunci: Persepsi nilai,kepercayaan,niat pembelia
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
PENGARUH KEMAMPUAN ENTERPRENEUR DALAM MENGEMBANGKAN BISNIS TERHADAP KEBERHASILAN USAHA (Survei Terhadap Pengusaha Di Sentra Industri Rajutan Binong Jati Bandung)
Get PDFPenelitian ini bertujuan untuk mengetahui gambaran mengenai kemampuan enterpreneur dalam mengembangkan bisnis, terhadap keberhasilan usaha, di sentra industri rajutan Binong Jati (SIRBI) Bandung. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif. Populasi berjumlah 230 pengusaha rajut, 135 pengusaha rajut telah dipilih sebagai sempel menggunakan teknik sempel acak sederhana. Teknik analisis yang digunakan adalah dengan menggunakan program Statistical Productand Service Solution (SPSS) for Windows versi 26 dan AMOS 25 dengan menggunakan justifikasi SEM. Hasil dari penelitian menunjukkan bahwa kemampuan enterpreneur berpengaruh signifikan terhadap keberhasilan usaha di SIRBI Bandung
PENGARUH INOVASI PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT PEMBELIAN : Studi pada Konsumen Richeese Factory di Lingkungan Universitas Kebangsaan Republik Indonesia Kota Bandung
No full textRicheese Factory was chosen as the research site by the researcher. Richeese Factory has flourished in the era of sustainable development, introducing new products or modernized versions of existing ones, launching innovative products with new features to attract consumer interest in the environment of the National University of the Republic of Indonesia. The objective of this study is to determine the extent of the influence of Product Innovation and Service Quality on Purchase Intention, both partially and simultaneously. The research method employed in this study is descriptive and associative. The unit of analysis in this study is individual consumers of Richeese Factory in the environment of the National University of the Republic of Indonesia, Bandung City. The research findings indicate that there is a partial influence of Product Innovation and Service Quality on Purchase Intention among consumers of Richeese Factory in the environment of the National University of the Republic of Indonesia, Bandung City, with a significance value of 0.00 < 0.05. Simultaneously, Product Innovation and Service Quality significantly influence Purchase Intention, as evidenced by the calculated value of F 20.824 > F table 3.09 and a significance value of 0.000 < 0.05. The correlation coefficient (multiple R) value of 0.556 indicates a correlation between independent and dependent variables of 0.556. The coefficient of determination (R2) value of 0.309 means that the influence of Product Innovation and Service Quality on Purchase Intention is 30.9%, while the remaining 60.1% is influenced by other variables notexamined in this study.
 
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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