146 research outputs found
The effect of brand advertisement on the country of origin and purchase intention in car purchase
No full textDış Ticaret Enstitüsü, Uluslararası Ticaret Ana Bilim Dalı, Uluslararası Ticaret ve Finansman Bilim DalıUluslararası ticaret kavramı ve bu kavramın alt kırılımları özellikle küreselleşme olgusunun şekillenmesine de etki etmektedir.1.Dünya savaşı sonrası kutuplaşan yenidünya düzeni uluslararası ticareti şekillendirdiği kadar, ülkelerin yarattıkları markalar ve bu markaların çatısı altında üretilen ürünlerin dış ülke pazarlarında yer alabilmesi ve tutunabilmesi açısından da önemli olmuştur. Markalaşmanın son derece önemli olduğu ve ülkelerin kendi içlerinden çıkan bu markaların bazı durumlarda ülkelerden bile daha çok bilinir olduğu bir sistemde uluslararası ticaret ve ulusal gelirler son derece önem kazanmaktadır. Ülkelerin içinden doğan bu markalar aynı zamanda o ülkenin imajını etkilediği kadar, ülkelerin farklı sektörlerine de olumlu ya da olumsuz yansımaları olmasının önünü açmaktadır. Özellikle son 40 senedir uluslararası ticaret sisteminin farklı bir aşamaya evrildiği, güçlü markaların doğması ve bu güçlü markaların sadece kendi ülkelerinin vatandaşlarını değil diğer ülke vatandaşlarını da etkilemesi, markaların etki alanlarının ne kadar güçlü olduğunu göstermektedir. Ülkeler arasındaki politik ve siyasi meselelerin odağında uluslararası ticaretin yadsınamaz öneminin olduğunu markalar ve markaların vizyonları belirlemektedir. Dünyanın dört bir yanında farklı ülkelerde, farklı kültür ve değerdeki insanların ortak bir noktada birleşmeleri noktasında markaların varlığı önemli rol oynamaktadır. Dünyada ki farklı ülke vatandaşları kullandıkları markalar sayesinde ortak bir noktada buluşmakta ve ortak değerlere sahip olmaktadırlar. Bu ortak değerler vasıtasıyla markayla özdeşleşerek markanın onlar için ifade ettiği değerler bütününde markaya bağlılık geliştirebilmektedirler. Markaların tüketicilerle benzer değerlere sahip olması ve tüketicilerin markalar etrafında birleşmeleri sonucunda çeşitli savunuculuk davranışlarını ortaya çıkarmaktadır. Marka savunuculuğu kavramının açıklanmasında tüketicilerin herhangi bir karşılık beklemeden adeta markanın avukatlığını yapma ve tavsiye etme yoluyla diğer tüketicilere de ulaşmaları yönünde bir hareket noktası bulunmaktadır. Şirketler de mevcut müşterilerini elde tutabilmek ve ileri dönemde potansiyel müşterisi olabilecek olan kitleye farklı çalışmalar yaparak kendi savunucularını oluşturması anlamında projeler geliştirmelidir. Marka savunuculuğu kavramında markayı ya da ürünü daha önceden deneyimleme unsuru bulunmamakta ve bir çıkar söz konusu değildir. Tüketici, savunucusu olduğu markada kendinden bir şeyler bulduğu ve bu durumu içselleştirdiği noktada Marka savunuculuğuna adım atmaktadır. Otomobil endüstrisinin özellikle sanayi devrimi sonrası gelişim göstermesi, teknolojinin devamlı olumlu yönde değişimi farklı ülkelerde yaşayan farklı insanları tek bir noktada toplamak konusunda başarılı olmuştur. Tüketicilerin genellikle hazcı bir bakış açısına sahip oldukları otomotiv endüstrisi savunuculuk geliştirme bağlamında ülke menşei ve satın alma niyetlerini de etkilemektedir. Otomobil gibi kolayda olmayan ürünler için satın alma faaliyetinde çevresel etkilerin oluşabileceği gözlemlenmektedir. Özellikle arkadaş ve akrabalar arasında oluşan ağızdan ağıza olumlu iletişim, marka sadakati gibi kavramlarla birlikte gelişen marka savunuculuğu kavramı önemli bir rol oynamaktadır. Çalışma 18 yaş üzeri en az bir otomobil satın almış ya da otomobil satın alma niyeti olan 294 kişiyle yapılan yüz yüze anket yöntemiyle Marka Savunuculuğunun otomobil satın almayı nasıl etkilediğini ortaya koymaktadır. Çalışmada Yapısal Eşitlik Modeli kullanılarak marka savunuculuğunun menşe ülke ve satın alma niyetini nasıl etkilediği ölçülmüştür.The concept of International trade and sub-fractions especially affect the shaping of the phenomenon of globalization. In a system where branding is extremely important and these brands, which come from within the countries themselves, are known even more than countries in some cases, international trade and intenational incomes become extremely imporatant. These brands, born from within the countries, not only affect the image of that country, but also pave the way for positive or negative reflections on different sectors of the countries. Especially in the last 40 years, the international trade system has evolved into a different stage, the emergence of strong brands, and the fact that these strong brands affect not only the citizens of their own countries but also the citizens of other countries, shows how strong the brands are. At the center of political and political issues between countries, the undeniable importance of internetional trade is determined by the brands and their visions. The existence of brands is important in bringing together people of different cultures and values in different countries all over the World. Citizens of different countries in the World meet a common point and have common values thanks to the brands they use. By identifying with the brand through these common values, they can develop loyalty to the brand in the whole of the values that the brand expresses for them. The fact that brands have similar values with consumers and consumers unite around brands reveals various advocacy behaviors. In the explanation of the concept of brand advocacy, there is a point of departure for consumers to reach other consumers by advocating and recommending the brand without expecting anything in return. Companies should also develop projects in order to retain their existing customers and to create their own advocates by doing different studies for the audience that may be potential customers in the future. In the concept of brand advocacy, there is no element of prior experience of the brand or product and there is no interest. The consumer steps into brand advocacy at the point where he finds something about himself in the brand he advocates and internalizes this situation. The development of the automobile industry, especially after the industrial revolution, and the continious positive change technology have been successful in gathering different people living in different countries in the spot. In the context of advocacy development, the automotive industry, where consumers generally have a hedonistic perspective, also affects their country of origin and purchase intentions. It is observed that environmental effects may occur in the purchasing activity for products that are not easily available, such as automobiles. The concept of brand advocacy, which develops together with concepts such as positive word of mouth communication, brand loyalty, especially among friends and relatives, plays an important role. The study reveals how brand advocacy affects car buying through a face-to-face survey method conducted with 294 people over the age of 18 who have purchased at least one car. In the study, using the Structural Equation Model, it was measured how brand advocacy affects the country of origin and purchase intention
Understanding the relationship between new media literacy, communication skills, and democratic tendency: Model development and testing
No full textBARUT TUGTEKIN, ESRA/0000-0003-0109-0581WOS: 000496058600001New media provides new sources of information and communication that are crucial for participatory behaviors. Therefore, scholars conceptualize new media literacy (NML) that citizens should have to function successfully in this digital era. This study proposed and tested a structural model that examines multiple relationships among NML, communication skills (CS), and democratic tendency (DT). Data were collected from 1047 Turkish university students and analyzed through structural equation modeling. Using a comprehensive theoretical framework from the literature, NML was operationalized through four factors: functional consuming (FC), critical consuming (CC), functional prosuming (FP), and critical prosuming (CP). the results showed that FC and FP had a positive effect on CC, CP, and CS; CC had a positive effect on CP and DT; and CS had a positive effect on CC and DT. Findings of indirect effects revealed that CC and CS played mediation roles in the relationship of FC and FP with DT.Turkish Council of Higher Education and Suleyman Demirel University (SDU) [OYP05740-YL-14]The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This study was produced from an academician training project funded by the Turkish Council of Higher Education and Suleyman Demirel University (SDU) under the grant number of OYP05740-YL-14. the authors thank these institutions for their financial support
Ekonomik değeri yüksek zeytinlerden üretilen Türk zeytinyağlarının sınıflandırılması ve zeytinyağlarında tağşişin belirlenmesi
No full textBu çalışma ile ekonomik değeri yüksek memecik, erkence, gemlik, ayvalık, domat ve nizip-yağlık zeytinlerinden elde edilen sızma zeytinyağlarının fenolleri ve aromatik özellikleri bakımından zeytin tipi, coğrafi konum ve hasat yılına göre nasıl bir değişiklik gösterdiği ortaya çıkarılmıştır.
Değişik zeytin tipleri İzmir ve Edremit’de bulunan Zeytincilik Araştırma Enstitüsü’ne ait istasyonlardan alınmış, yağlar aynı koşullarda elde edilmiş, böylece zeytin tipine göre ayrımda iklim, toprak ve işleme koşulları sabit tutulmuştur. Coğrafi bölge etkisi İzmir ve Edremit’den alınan iki tip zeytinden elde edilen yağlarla incelenmiştir. Zeytinyağlarına ait toplam fenol, serbest asitlik, peroksit değeri, renk ölçümleri, sıvı kromatografisi (HPLC) ile elde edilen fenolik madde miktarları ve elektronik-burun (e-burun) ile elde edilen uçucu madde profillerinden oluşan çok değişkenli veri matrisi asal bileşenler analizi ve kısmi en küçük kareler yöntemi ile
değerlendirilmiştir
Myelomatous pleural effusion developing after autologous stem cell transplantation in a patient with multiple myeloma: A rare case
No full textMyelomatous pleural effusion (MPE) is a very rare condition with a poor prognosis. In our case of multiple myeloma (MM) with early recurrence presenting with a MPE, management of the treatment is discussed together with the case presentation. A 35 year old female patient with a diagnosis of lambda light chain MM presented with complaints of dyspnea and pain in the left shoulder 2 months after autologous transplantation. On physical examination, respiratory sounds were decreased in the lower lobe of the left lung and there was dullness. Pleural effusion and plasmacytoma, more prominent on the left, were detected on chest X ray and thorax computed tomography (CT). The pleural fluid collected during therapeutic thoracentesis was examined by flow cytometry, cytology, and peripheral smear examination and as a result, the patient was considered to have early recurrence after autologous transplantation, DRd chemotherapy was immediately started, and clinical and radiological improvement was observed. Pleural effusion developing in patients with MM should be evaluated in terms of MPE. In the presence of MPE, the duration of response to treatment is short, thus effective and dynamic treatment methods for bridging should be used before referral of the patients to clinical trials and hematopoietic stem cell transplantation
Discapacidad e Identidad: Un acercamiento a la identidad de algunas personas con discapacidad motriz en el Distrito Federal
No full textTesis para optar por el grado de licenciatura en Etnología</p
Investigation of miRNA-199a-5p Expression and its Clinical Association With LDL Cholesterol Levels in Atherosclerosis
No full textBackground/Aim: Atherosclerosis is a chronic and progressive pathological condition marked by the accumulation of lipids, fibrous materials, and inflammatory cells, within the arterial walls. MicroRNAs (miRNAs) are single-stranded, evolutionarily conserved, non-coding small RNAs, that play a pivotal role in controlling various pathophysiological cellular functions and molecular signalling cascades associated with the development of atherosclerosis. Additionally, dysregulation in cholesterol and lipid metabolism is known to increase susceptibility to atherosclerosis. In this study, we aimed to determine the changes in serum levels of miRNA-199a-5p, examine its relationship with LDL cholesterol, and investigate its diagnostic value in patients diagnosed with atherosclerosis. Materials and Methods: MiRNA-199a-5p expression analysis was conducted using PCR on serum samples from 20 patients diagnosed with atherosclerosis and 26 completely healthy, voluntary control subjects. The blood biochemical analysis values for all groups participating in the study were obtained from their records. Results: The data analysis revealed significant up-regulation of miRNA-199a-5p in the serum of the patient group. Additionally, miRNA-199a-5p expression levels positively correlated with LDL cholesterol levels. Conclusion: miRNA-199a-5p can be considered a reliable biomarker in patients with atherosclerosis, potentially informing and guiding future therapeutic approaches. Additionally, a significant relationship was found between lipid metabolism and miRNA-199a-5p in atherosclerosis. © 2024 The Author(s).The Yeditepe University Open Access System is a compendium of indexed publications. Copyright and usage rights may be held by publishers and/or authors. The collection was established for the scientific publications prepared by Yeditepe University academicians and is to be found in the institutional archive
The effect of generalized seizure activity on ischemia-induced cardiac arrhythmias and myocardial injury with histopathological evaluation in anesthetized rats
No full textEpileptic seizure leads to sudden unexpected death in epilepsy (SUDEP) among affected patients. The causes of SUDEP are still unclear. The aim of this study was to research the effect of epilepsy on myocardial injury and arrhythmias during experimentally induced acute myocardial ischemia.Wistar albino rats were divided into four groups: sham, pentylentetrazole (PTZ) + sham, ischemia, and PTZ + ischemia groups. PTZ (65 mg/kg, ip) was given 2 h before ischemia. Seizure scoring was conducted by evaluating the PTZ-induced behavioral changes in the rats. The left main coronary artery was ligated in anesthetized rats for 30 min. The incidence and the number of ventricular arrhythmias were determined. Histopathological scoring was performed for tissue injury by using a microscope.Seizure scores were not different among the groups (P > 0.05). The incidence and number of ventricular tachycardia (VT) episodes were significantly higher in the PTZ + ischemia group than in the ischemia group (P ˂ 0.05). More prominent myocardial damage was observed in the PTZ + ischemia group than in the other groups (histopathological scores: PTZ + ischemia; 2.5 ± 0.5 versus ischemia; 1.2 ± 0.4, P ˂ 0.05).PTZ-induced seizure in rats increased myocardial injury and the incidence and number of VT episodes in myocardial ischemia. These results reveal that seizure in epilepsy patients may increase ventricular arrhythmia and myocardial injury during heart attack
Editorial: Subclassification of AUS/FLUS category for thyroid nodules: trials and evidence-based clinical management
No full textLarinks’in Granüler Hücreli Tümörü
No full textAmaç: Granüler hücreli tümör (GHT), vücudun herhangi bir yerinde ortaya çıkabilen nadir ve genellikle iyi huylu bir nodüldür. Vakaların %50'si baş ve boyun bölgesinde, özellikle dilde bulunur, larinkste görülme oranı ise %3-10 arasındadır. En sık görülen belirti ses kısıklığı olup, disfaji, otalji, stridor ve hemoptizi de olabilir. Kadınlarda daha sık görülen bu tümör genellikle 30-50 yaş arasında ortaya çıkar. Tanı, biyopsi ve klinikopatolojik incelemeye dayanır; cerrahi eksizyon ise ana tedavi yöntemidir. Bu çalışma, larinkste görülen bir olguyu güncel literatürle birlikte sunmayı amaçlamaktadır. Olgu: Otuz sekiz yaşında, bir yıldır ses kısıklığı ve yutma güçlüğü çeken kadın hasta kliniğimize başvurdu. İndirekt laringoskopide sağ vokal kord üzerinde polipoid, beyaz renkli bir lezyon tespit edildi. Genel anestezi altında yapılan direkt laringoskopi ile lezyon soğuk bıçak yöntemiyle eksize edildi. Histopatolojik incelemede lezyon granüler hücreli tümör olarak raporlandı. Hastada bir yıl boyunca nüks izlenmedi ve halen takibi devam etmektedir. Sonuç: Granüler hücreli tümörler, genellikle iyi huylu ve yavaş büyüyen lezyonlardır ve özellikle posterior vokal korddaki küçük, düzgün sınırlı lezyonlarda ayırıcı tanıda düşünülmelidir. Nadir görülmeleri nedeniyle uzun dönem seyirleri tam olarak bilinmemekte olup, malignite riski düşük olsa da nüks açısından uzun dönem takip önerilmektedir.</jats:p
Konserwatyzm narodowy Maurice’a Barrèsa jako sprzeciw wobec nowoczesnej ideologizacji życia zbiorowego
No full textThe subject of the article is the philosophical and political concept of Maurice Barrès (1862–1923), French writer and thinker, the most important next to Charles Maurras, a national-conservative thinker in the Third French Republic. The author argues that the topicality of Barrès’ concept lies in revealing the threat arising from the desire to fully reflect reality in political ideologies. The hermeneutic exegesis of Barrès’s concept avoids its superficial reading as chauvinistic or internally incoherent. The author situates it as an ideological and historical context as a polemic with official ideology of the Third Republic, that is, Charles Renouvier’s neocantism. Its links with the concepts of Ernest Renan and Hyppolite Taine, writers combining individualism and agnosticism with conservatism, are revealed. The author points out that Barrès’ opposition to the ideologization of collective life resulted from his concept of man. In the course of its evolution — the transition from ‘The Cult of Self’ to conservatism, its individualistic aspect has been preserved. This justified both the valorisation of the nation as one of the sources of the self’s identity and the rejection of chauvinistic approaches to nationalism, not taking into account other factors forming the human identity, i.e. the region and the universal community. It also justified the rejection of ideological apriorism in politics and political projects.The subject of the article is the philosophical and political concept of Maurice Barrès (1862–1923), French writer and thinker, the most important next to Charles Maurras, a national-conservative thinker in the Third French Republic. The author argues that the topicality of Barrès’ concept lies in revealing the threat arising from the desire to fully reflect reality in political ideologies. The hermeneutic exegesis of Barrès’s concept avoids its superficial reading as chauvinistic or internally incoherent. The author situates it as an ideological and historical context as a polemic with official ideology of the Third Republic, that is, Charles Renouvier’s neocantism. Its links with the concepts of Ernest Renan and Hyppolite Taine, writers combining individualism and agnosticism with conservatism, are revealed. The author points out that Barrès’ opposition to the ideologization of collective life resulted from his concept of man. In the course of its evolution — the transition from ‘The Cult of Self’ to conservatism, its individualistic aspect has been preserved. This justified both the valorisation of the nation as one of the sources of the self’s identity and the rejection of chauvinistic approaches to nationalism, not taking into account other factors forming the human identity, i.e. the region and the universal community. It also justified the rejection of ideological apriorism in politics and political projects
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