1,721,215 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Analysis on the Impact of CRM in Marketing Strategy in Health Supplement Business: Using Cerebos as a Case Study
No full text在今天激烈的行銷商戰中，企業無不盡其所能，企圖建立自身可持續的核心競爭能力，透過差異化來創造顧客價值，進而擴大與競爭者的距離。顧客應當是大部份企業的思考焦點，但是大多數組織的商業流程設計皆是以管理為目的，同時組織思維侷限在產品生產的規模經濟，行銷策略著重在市佔率的提升，在顧客關係的建立相對上是比較忽略的。但是隨著個人化，差異化的產品與服務的訴求，企業必須重新思考與顧客間的關係，如何與顧客維持互動，創造不一樣的品牌體驗與顧客感動，這就成為顧客關係管理的精神所在。科技之賜，顧客關係管理，也成為自二十世紀末期以來行銷的顯學。顧客關係管理，不僅是一種觀念、一種理論、一種策略，而是企業賴以生存的態度。保健食品是具有顧客高關心度特性的產業，不論是在顧客需求與偏好的多樣化，產品線複雜的特性。顧客關係管理能夠成為企業的核心競爭力，用來協助企業瞭解顧客需求，分析顧客價值，在顧客的生命週期的各個階段，擬定有效的顧客策略與行銷活動設計，藉由滿意度的增加，來提升顧客的長期忠誠度與貢獻。研究透過個案在實務上的驗證，一家原來採行傳統行銷方式的保健食品公司，透過顧客關係管理，而培養出直銷的商業模式，同時維持兩種模式並存。另外亦深入探討顧客關係管理的導入過程，進而到顧客策略擬定，分析各項顧客招募策略與顧客維繫的執行。最後藉由各項關鍵指標，來評估顧客關係管理的成效。研究歸納分析認為，顧客關係管理可以成為企業商業模式創新的基礎，亦可做為大眾行銷與關係行銷的橋樑，兩者間可相輔相成。顧客策略是執行關鍵，企業必須具備顧客區隔的能力，瞭解顧客需求與價值，才能決定資源配置與顧客對待策略。企業的策略必須能隨時調整，以符合顧客的成長與改變，同時建立「對的顧客」才是正確的觀念。最終重要的是，顧客關係管理是需要時間和耐心，企業需要去建立一種內部的共同顧客文化與價值觀。In today''s competitive business dynamics, enterprises have tried hard to establish their own sustainable core competency in creating customer value through competitive differentiation in order to widen the gap from competitions. Although customers should be the focus, the business operations of most organizations are designed for the purpose of management control, thus neglecting thoughts for the customer and only paying attention in pursuing economies of scale in production and marketing strategies to drive market share. However, with the claims of personalized products and services with differentiated value, enterprises need to rethink ways to deepen the relationship between customers and strive to maintain the interaction with customers in order to create a unique brand experience and instill customer appreciation. This is the spirit of the customer relationship management. ith the improvement of technology, customer relationship management has become popular in business since the late twentieth century. Customer relationship management is not only a concept, a theory, or a strategy, but an attitude of business survival. Health supplement has a high degree of consumer involvement and the business is complex in terms of the diversity in customer preference and needs as well as product category. Customer relationship management should be the core competency for the enterprise in order for the enterprise to be fully equipped to understand customer needs & behavior and analyze customer value. In addition, formulating an effective customer strategy and marketing campaign, to cope with customers at all stages of the life cycle and with the end goal of strengthening customer loyalty and creating life time value through customer satisfaction, is also essential. n this study, the live case of Cerebos, a health supplement company which has a traditional business model and mass marketing approach also utilizes customer relationship management in creating a direct sales business while maintaining the coexistence of the two modes, will be explored. In addition, an in-depth analysis in the implementation of customer relationship management, which encompasses customer strategy and execution of acquisition and retention, will be offered. In order to measure the effectiveness of customer relationship management the key performance indicator is applied.ustomer relationship management could serve as the basis of innovation for the enterprise business model and synergize mass marketing and relationship marketing. Customer strategy is the key to implementation. Every enterprise must have the capability to segment customers and understand customer needs and values prior to resource allocation and customer treatment plan. Enterprises must be flexible in adopting strategies to meet customer growth and change, but at the same time hold the concept of "the right customers is right". In essence, it is important to understand that customer relationship management requires time & patience and enterprises need to establish a customer-centric culture and value within their organization.目 錄 謝 iv文摘要 vHESIS ABSTRACT vi 錄 viii目錄 ix目錄 xii一章 緒 論 1一節 研究背景與動機 1二節 研究目的與問題 3三節 研究流程 4二章 文獻探討 5一節 顧客關係之定義與內涵 5二節 傳統行銷與客戶關係行銷 16三節 顧客關係管理架構 22四節 顧客關係管理的執行 31三章 保健食品產業分析 37一節 消費環境之變遷 37二節 保健食品產業概況 47四章 個案描述與分析 59一節 個案公司介紹 59二節 行銷策略分析 64三節 導入顧客關係管理之關鍵因素 83四節 直銷模式創新與運用 102五節 顧客關係績效管理評估 118五章 研究結論與建議 127一節 研究結論 127二節 研究限制 130三節 管理意涵 131四節 未來研究建議與方向 133考文獻(中文部份) 134考文獻(英文部分) 136考文獻(網站部份) 139目錄1-1本研究架構流程 42-1藉由資訊科技取得顧客關係 82-2顧客滿意之整體意涵 132-3顧客關係管理的六個層次 232-4建構最佳顧客關係的流程 242-5顧客關係管理的三階段 252-6顧客關係管理的管理流程 272-7運用於顧客關係管理的資訊科技流程圖 292-8 顧客關係的系統運用功能 302-9 顧客關係的流程模式 333-1 1990~2025台灣人口年齡分佈概況 393-2台灣2007十大主要死亡原因 403-3 全球維他命及保健食品使用比例前十大市場 413-4 台灣消費者服用維他命及保健食品的原因 413-5 台灣25-64歲消費者服用各類保健食品的情形 423-6 人口統計數據(一) 433-7 人口統計數據(二) 443-8 滲透率與平均年消費 443-9 台灣家庭2006-2008購買前十五大保健食品類別 453-10購買前十五大保健食品品牌 453-11購買保健食品之通路 463-12健康食品查驗登記統計 483-13台灣保健機能性食品市場規模及通過健康食品數量 503-14保健食品市場板塊移動 503-15最常在網路購買的商品 574-1 食益補集團三大事業群 594-2 食益補集團2004至2008五年業績與獲利表現 604-3 白蘭氏雞精與燕窩市佔率 614-4 台灣食益補公司事業功能組織圖 634-5 行銷策略程序 644-6 個案公司之市場區隔與產品定位 674-7 個案公司之產品架構 684-8 多重通路配銷架構 714-9 白蘭氏雞精整合行銷活動 744-10白蘭氏雞精廣告2004-2008 764-11促銷策略架構 78 4-12傳統行銷通路組織圖 81 4-13電話行銷組織圖 82 4-14顧客關係管理架構策略圖 83 4-15顧客關係管理執行架構之四個向度 84 4-16顧客關係管理執行四階段 85 4-17 High Spend/High Brands Share Segment 88 4-18定義顧客需求之方法與流程 90 4-19顧客區隔 93 4-20顧客管理的流程 96 4-21台灣食益補公司CRM功能平台 98 4-22台灣食益補公司CRM功能架構 101 4-23銀行專案2006-2008成效 105 4-24電話行銷2005-2008營收貢獻 107 4-25顧客管理Lifecycle 107 4-26白蘭氏健康贏家會員招募方式 108 4-27 隨產品附上邀請入會文宣申請表格 109 4-28 通路行銷活動搭配邀請入會 109 4-29 策略聯盟活動搭配邀請入會 110 4-30會員招募統計2005-2008 110 4-31會籍經營管理方式 111 4-32白蘭氏贏家會員人數至2008年統計 113 4-33白蘭氏健康策 113 4-34白蘭氏健康策 114 4-35健康策回應率追蹤 114 4-36 DM vs TM業績比較 115 4-37 ARS活動DM與Web溝通 116 4-38白蘭氏健康贏家俱樂部里程碑 117 4-39績效管理評估 118 4-40新舊顧客(會員)比較 119 4-41 VIP會員與一般會員比較 120 4-42顧客維繫率與再購率 121 4-43會員繼續購買意願調查 121 4-44顧客滿意度 122 4-45品牌權益比較與消費者態度/使用追蹤調查 124 4-46顧客佔有率 1254-47 2006 Cerebos Group Engagement Survey Result 1254-48 Direct Sales績效表現 126目錄2-1 顧客關係管理(CRM)定義 62-2 顧客的定義及分類 92-3 傳統行銷與顧客關係管理之差異性比較 182-4 4P與4C精神與目的 192-5 傳統4P在e世代行銷觀念運用 202-6 顧客關係階段之發展 252-7 顧客關係管理的四個步驟中IT運用 283-1 台灣健保醫療支出、保健食品市值與平均每人購買支出概況 383-2 2003~2008年台灣人口概況 383-3 各年齡層消費者服用保健食品的目的 433-4 台灣各類保健食品未來三年產品項目及功能訴求趨勢 523-5 多層次傳銷2007調查概要 533-6 藥妝精品店數統計 544-1 台灣食益補公司發展簡史 624-2 消費者促銷與通路行銷比較 774-3 Beauty Seeker Profile 914-4 價值主張架構 924-5 Beauty Seeker策略行銷計劃 934-6 策略觀念測試 944-7 Mail-Phone-Get-Nuture Model 1024-8 各種直效行銷比較 1044-9 三種電話行銷比較 1064-10 VIP會員與一般會員權益比較 1124-11 ARS三年成長計畫 1164-11 客服中心KPI 12
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
- …
