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PENGARUH KUALITAS PELAYANAN, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA ANUGERAH AL-BAGHDADI MEBEL KARAWANG
No full textABSTRAK
Anugerah Al-baghdadi Mebel merupakan perusahaan mebel yang berfokus pada berbagai jenis produk kursi tamu, sofa, lemari, kitchen set, bedroom, wardrobe room dan lain-lain. Perusahaan Anugah Al-baghdadi Mebel juga bergerak di bidang custom furniture manufacture, yaitu menawarkan jasa pembuatan custom furniture dengan ragam pilihan material sesuai permintaan pelanggan dan menjadi distributor di beberapa toko mebel. Secara umum penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh kualitas pelayanan, lokasi dan word of mouth terhadap keputusan pembelian pada Anugerah Albaghdadi Mebel Karawang. Metode penelitian ini dengan menggunakan metode deskriptif dan verifikatif. Variabel diukur menggunakan instrumen kuesioner dan skala pengukuran yang digunakan adalah skala Likert. Sampel dikumpulkan dengan menggunakan metode Sampling accidental dengan jumlah sampel 92 responden dari populasi 1.215 orang. Teknik analisis data yang digunakan yaitu teknik Analisis Rentang Skala dan Analisis Jalur dengan bantuan Method of Successive Interval (MSI). Dari hasil analisis penelitian ini diperoleh beberapa kesimpulan yaitu 1. Hubungan antara Kualitas Pelayanan dengan Lokasi memiliki tingkat hubungan yang kuat. 2. Hubungan antara Kualitas Pelayanan dengan Word of Mouth memiliki tingkat hubungan yang sedang. 3. Hubungan antara Lokasi dengan Word of Mouth memiliki tingkat hubungan yang kuat. 4. Terdapat pengaruh parsial Kualitas Pelayanan, Lokasi dan Word of Mouth terhadap keputusan pembelian. 5. Terdapat pengaruh simultan antara Kualitas Pelayanan, Lokasi dan Word of Mouth terhadap Keputusan Pembelian. 6. Total Pengaruh Kualitas Pelayanan, Lokasi dan Word of Mouth memiliki kontribusi terhadap Keputusan Pembelian sebesar 83% sedangkan sisanya 17% merupakan kontribusi variabel lain (ε) yang tidak diteliti. Kata kunci : Kualitas Pelayanan, Lokasi, Word of Mouth, Keputusan Pembelian.
ABSTRACT
Anugerah Al-baghdadi Mebel is a furniture company that focuses on various types of guest chairs, sofas, cabinets, kitchen sets, bedroom, wardrobe rooms and others. Anugerah Albaghdadi mebel is also engaged in custom furniture manufacture, namely offering custom furniture manufacturing services with a variety of material choices according to customer demand and becoming distributors in several furniture stores. In general, this study aims to find out and explain the effect of service quality, location and word of mouth on purchasing decisions at Anugerah Al-baghdadi Mebel Karawang. This research method uses descriptive and verification methods. Variables were measured using a questionnaire instrument and the measurement scale used was a Likert scale. Samples were collected using accidental
sampling method with a sample of 92 respondents from a population of 1,215 people. Data analysis techniques used are Scale Analysis and Path Analysis techniques with the help of Method of Successive Interval (MSI). From the research analysis there are some conclusion that: 1. The relationship between Service Quality and Location has a strong level of relationship. 2. The relationship between Service Quality with Word of Mouth has a moderate level of relationship. 3. The relationship between Location and Word of Mouth has a strong level of relationship. 4. There is a partial influence of Service Quality, Location and Word of Mouth on purchasing decisions. 5. There is a simultaneous influence between Service Quality, Location and Word of Mouth on Purchase Decisions. 6. Total Influence of Service Quality, Location and Word of Mouth contributed to the Purchasing Decision of 83% while the remaining 17% was the contribution of other variables (ε) which were not examined. Keywords: Service Quality, Location, Word of Mouth, Purchase Decision
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Pengaruh Pembayaran Digital, Gaya Hidup, Dan Sikap Keuangan Masyarakat Di Kecamatan Cilebar Kabupaten Karawang
Get PDFPenelitian ini bermaksud untuk memahami pengaruh Pembayaran Digital, Gaya Hidup, dan Sikap Keuangan pada Perilaku Pengelolaan Keuangan masyarakat di Kecamatan Cilebar, Kabupaten Karawang. Pendekatan yang diterapkan yakni kuantitatif deskriptif dan verifikatif. Jumlah sampel ditentukan menggunakan rumus Lemeshow, sehingga diperoleh sebanyak 96 responden. Pengumpulan data dijalankan melalui penyebaran kuesioner skala Likert dengan Google Form. Analisis data dilaksanakan melalui metode Regresi Linear Berganda dan dengan software SPSS versi 26. Hasil penelitian memperlihatkan bahwasanya pembayaran Digital dan Sikap Keuangan tidak berpengaruh signifikan secara parsial pada Perilaku Pengelolaan Keuangan, sedangkan Gaya Hidup berpengaruh positif dan signifikan. Namun secara simultan, ketiganya berpengaruh positif dan signifikan
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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