714 research outputs found

    The ABC (Affordance-Bias-Cognition) reasoning of product-use interaction: a text mining approach

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    The main approaches to study the cognitive aspects of product-use interaction involve many theoretical models that map the match or mismatch among the users' and designers' knowledge, beliefs, and expectations into positive interactions (affordances, alternative uses) or negative interactions (misuse and failure). However, these assumptions have only been approached theoretically and hardly find empirical consensus in Engineering Design. For this reason, the aim of this paper is to show how it is possible to apply Text Mining to empirically demonstrate a theoretical model developed to interpret the cognitive aspects of product-use interaction. We approached this study by analyzing the textual content of patents to empirically demonstrate the reasoning of the following cognitive aspects: affordances, bad design, and bias. In particular, we developed a framework called Affordance-Bias-Cognition (ABC) reasoning that aims at demonstrating that when humans (designers or users) approach objects, they follow a well-defined pattern of cognitive activities (or phases): cause, perception, interpretation, manipulation, and check. Furthermore, we demonstrate that affordances, bad design, and bias follow the same cognitive processes, and that differs only because users and designers, acting like humans, have misconceptions that lead to positive and negative interactions

    Characterizing the Knowledge Base in the Middle-earth: a Longitudinal Patent-based Analysis of the Bioinformatics Industry

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    This paper investigates the nature of bioinformatics inventions by analysing technological contributions (patents). By analyzing data from USPTO, EPO, and WIPO, we shed some light on the antecedents that gave rise to what can be thought of as an interdisciplinary radical innovation. A quadruple helix of actors, entailing the exceptional role of single inventors, shaped the field. First evidence about trends and the role of non-patent references suggest that Bioinformatics has roots in science; the latter, still providing fundamental contributions for the growth of the industry and the patenting activity. A diversity analysis supports the view that scientific contributions (first and more than their technological counterparts) played an important role in sustaining the patenting activity in the Bioinformatics industry

    Value creation in emerging technologies through text mining: the case of blockchain

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    As technology progresses, organisations must understand where to direct their value-creating efforts to achieve or sustain competitive advantage. This is even more true in the case of emerging technologies, where innovative activities often focus on achieving a technology promise while overlooking a set of technological, operational, organisational and user-related problems that must be overcome before the technology can fulfil this promise. Through an innovative application of textmining, this paper develops a practical methodology to identify a range of problems related to a technological field in an unsupervised manner, that may benefit firms, researchers and policymakers. We apply the methodology to the field of blockchain and compare it to traditional literature reviews

    What Users Want: a Natural Language Processing Approach to Discover Users'needs From Online Reviews

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    Digital transformation is changing the competitive dynamics, calling for new strategies and models to handle emerging business challenges. It is also producing new opportunities related to the exploitation of digital media in business. Digital media are not only a means to deliver products and services, but also a channel to interact with consumers and a source of information on users’ preferences. Indeed, data shared by customers on the web, the User-Generated Content (UGC), can give entrepreneurs a detailed perspective of the market. This work examines an application of Natural Language Processing techniques on UGC to discover insights on users' opinions. We collected more than 13.000 reviews of software from digital stores (Google Play and Apple Store) and software review website (Capterra), to gather interesting and valuable information on the customers’ perspective and their response to a given marketing strategy in two case studies on digital product’s launch. The objective is to give support to two Italian companies in the process of business model development through data-driven evidence. We aim to discover who are the users and which are their needs using a lexicon-based approach to identify that information in unstructured text. The results of the analysis provide qualitative and quantitative descriptions of the market segments in which a certain product can be distributed. We propose a method to examine UGC and to explore customers’ behavior on social media. The findings helped managers for the development of their business model, enhancing an informed decision-making process

    The Impact of Generative Artificial Intelligence on Human Skills: A Quantitative Case Study on ChatGPT

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    The novel generative Artificial Intelligence (AI) developed by OpenAI, i.e., ChatGPT, rised a great interest in both scientific and business contexts. This new wave of technological advancement typically produces deep transformation in the workplace, requiring new skills. However, none of the studies in literature provide quantitative analysis and measures on the impact of ChatGPT on human skills. To address this gap, we collected a database of 616,073 tweets about ChatGPT, and used Natural Language Processing techniques to identify the tasks users requested ChatGPT to perform, and the sentiment related to these tasks. Then, we compared these tasks with a standard taxonomy of skills (i.e., ESCO) using BERT. The results of the study underline that ChatGPT impacts 185 different skills. Moreover, we proposed a model to represent the interaction of the user and ChatGPT, useful to define four skills which are emerging for using this new technology

    Text mining on green policies for integrating sustainability in higher education

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    Green transition calls for a supply chain rethinking, considering the vulnerability of the envi ronment and the effects of human activities on it. Education can push towards development of new growth models oriented towards sustainability. However, the identification of the key skills and competences for updating higher education offer is not a trivial task. Policies and regulations in employment focused on skills and mindset for sustainability can feed this process. Moreover, the pace and the complexity of the transition require trusted and integrated data sources to properly update educational offer for the emerging needs. A Natural Language Processing approach is thus presented to measure the alignment between policy-documents and to integrate and operationalize their content. Two European policies recently released are compared, namely the EU Taxonomy for Sustainable Activities (EU-TSA) and the Green Concepts of the European Classification of Skills/Competences, Qualifications and Occupations (ESCO). The results show the topics to include in the development of educational activities oriented to sustainability, that are the key enabling competencies, and the key disciplines in which priority action should be taken. The insights can therefore guide higher educational providers in curriculum development both for pedagogical aspects and learning tasks
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