1,720,961 research outputs found

    An Empirical Examination of Brand Loyalty via Customer Delight in Pakistan

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    The purpose of this study is to examine brand loyalty in Pakistan. This is in relation to investigating the relationship between brand attachment, surprise, customer brand engagement and customer satisfaction with customer delight. This innovative study addresses a clear research gap in the brand loyalty literature. A model is developed by the author. Empirical data for the study is collected from 350 self-administered questionnaires in Lahore City of Pakistan. Data analysis in SPSS shows that surprise or customer satisfaction do not have significant relationship with customer delight, but brand attachment has a significant positive relationship with customer delight. The findings also show that brand loyalty has significant positive relationship with customer delight. In the context of current global economic downturn and inflation, brand loyalty is of rising concern. The policy makers can build up on the findings of this study to emphasize on customer delight and exceed customer’s expectations, rather than the traditional limited concept of customer satisfaction

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    Variations on the Author

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    “Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship

    Appropriate Similarity Measures for Author Cocitation Analysis

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    We provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis

    Work-Family Conflict: a Case Study of Women in Pakistani Banks

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    Despite a plethora of empirical evidence on the work-family interface in 'the West‘, very little research has been carried out on the experiences of women in the context of Pakistan. Gender inequalities persist in the Pakistani labour market and women‘s employment is skewed towards agriculture and 'respectable‘ professions, such as academia and medicine. However, following the privatisation of the banking industry, women have been gaining visibility in this profession despite societal pressures to either conform to the homemaker role or remain in 'women‘s work‘. What makes the Pakistani context unique is the interplay between gender, culture, religion, class and family structure. This affects reconciliation of work and family roles among working women. This thesis contributes to an understanding of the experiences of working women in a gendered, patriarchal, Muslim society. It offers an indigenous conceptualisation of the contours, causes, consequences and coping strategies (Four C‘s) of work-family conflict (WFC) among women working in Pakistani banks through a multi-layered, feminist, intersectional approach that gives voice to women. The study foregrounds women‘s experiences at the individual-level; however, it also considers the broader structures such as the extended family system, the male-dominated banking industry and the contradiction of Islamic teachings with the societal norms regarding women‘s paid employment. Consequently, the conceptual model of Four C‘s of WFC offers a systematic and coherent categorisation of the causes, consequences and coping strategies of WFC in a context-sensitive, multi-level, intersectional, feminist approach framework. Such indigenous manifestations of WFC in the Pakistani context can inform research in similar contexts. Based on a mixed method approach the fieldwork collected empirical evidence through 280 scoping questionnaires and 47 in-depth, semi-structured, face-to-face interviews in four different banks in Punjab province of Pakistan. The study reveals the most extreme, yet masked, forms of oppression and the subtleties of agency in the context of religious, patriarchal and cultural understandings of 'work‘ that also impact the salience of other social categories, e.g. class and family structure. In the main, the findings suggest a gendered culture of silence in Pakistan in which women working in Pakistani banks lack opportunities to vocalise their subjugated positions in the work and family spheres. More specifically, the thesis points to the fact that these women are subject to, sometimes conflicting, organisational and societal pressures to conform to the respective images of 'ideal worker‘ and 'good woman‘ simultaneously. This, of course, has implications for the intensity. In doing so the study extends the existing WFC theoretical framework to include and consider not just the Four C‘s of WFC but the intensity, duration and types experienced by women in particular contexts. However, the research also revealed that women in Pakistani banks are not passive victims, but active agents, making context dependent constrained choices to prevent or cope with WFC. For policymakers, the findings suggest the need for the formulation of context-specific initiatives to address work-family issues in patriarchal Muslim societies

    Dispelling the Myths Behind First-author Citation Counts

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    We conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more sophisticated methods

    Author Index

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    koamabayili/VECTRON-author-checklist: VECTRON author checklist

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    We have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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