1,721,011 research outputs found
Il miracolo economico nei Caroselli dell’Eni (1957-1967)
No full textIn 1953 Enrico Mattei founded the Ente Nazionale Idrocarburi (Eni), the National Oil Industry, in order to seek oil and methane. With birth of the Film Office, that produces the corporate’s documentaries, company’s communication strategies is specialized also for public television. In addition to advertising on press, in radio and cinema, Eni has produced many short film for television program Carosello, the first advertising of the Italian television. The author discovering in these industrial advertising the signs and the most important aspects of the Italian economic miracle that has transformed the Italian society in a consumer society
Una rivista per tutti. «Il Gatto Selvatico» di Attilio Bertolucci nell'Eni di Enrico Mattei
No full textL'autore analizza la rivista "Il Gatto Selvatico" (rivista aziendale diretta per dieci
anni dal poeta Attilio Bertolucci) che faceva parte degli strumenti di comunicazione dell'Eni di Enrico Mattei. L'autore descrive la
nascita della rivista e la sua struttura, poi spiega la funzione sociale della rivista
per i lettori, in particolare per i dipendenti aziendali. Oltre a illustrare le attività aziendali e del
Presidente, lo scopo della rivista era di rafforzare il senso di appartenenza alla «grande famiglia Eni». Nel complesso degli strumenti di propaganda utilizzati dall'Eni (pubblicità sulla stampa, in televisione e nei film documentari), l'autore sostiene che «Il Gatto Selvatico» ha dato il suo contributo al consolidamento del potere personale di Mattei contro avversari politici e del mondo economico.The author analyses the magazine «Il Gatto Selvatico» (corporate house organ directed for ten
years by the poet Attilio Bertolucci) who was part of the instruments used in to communications
strategies in Enrico Mattei’s Eni (Ente nazionale idrocarburi). The author describes the
birth of the magazine and its structure, then he explains the social function of the magazine
for readers, especially for corporate employees. As well as illustrate the activities of Eni and his
President, the purpose of the magazine is to strengthen the sense of belonging to the «big Eni
family», mentioned Mattei. On the whole of the instruments of propaganda used by Eni (advertising
in print, on television and in film), the author argues that «Il Gatto Selvatico» has given its
contribution to the consolidation of Mattei’s personal power against political opponents and
economic world
Cultura e oro nero. Strategie comunicative e intellettuali nell’Agip e nell’Eni di Enrico Mattei
No full textThe author analyzes the communication strategies in Agip and Eni during Enrico Mattei. In addition to advertising on press, radio and television, Eni producing many documentaries for the cinemas. The best filmmakers and intellectuals collaborate for various Eni’s advertising. In Italy the Sixties represent the era of great collaboration between the intellectuals and government and private industry, led by men like Mattei with excellent management and communication skills. In its advertising Eni presents to the world an image of a modern and competitive company in oil and gas
Cultura e oro nero. Strategie comunicative e intellettuali nell’Agip e nell’Eni di Enrico Mattei
No full textThe author analyzes the communication strategies in Agip and Eni during Enrico Mattei. In addition to advertising on press, radio and television, Eni producing many documentaries for the cinemas. The best filmmakers and intellectuals collaborate for various Eni’s advertising. In Italy the Sixties represent the era of great collaboration between the intellectuals and government and private industry, led by men like Mattei with excellent management and communication skills. In its advertising Eni presents to the world an image of a modern and competitive company in oil and gas
Società italiana e sviluppo industriale negli audiovisivi dell'archivio Eni
No full textEni (Ente nazionale idrocarburi), la compagnia statale di gas e petrolio fondata da Enrico Mattei nel 1953, ha utilizzato numerose strategie di comunicazione pubblicitaria per diffondere le sue attività su tutto il territorio nazionale. I numerosi strumenti utilizzati dall'impresa (cartelloni pubblicitari, giornali, riviste interne, televisione) includono anche i documentari che sono stati proiettati nelle sale cinematografiche italiane. Uno studio approfondito dei documentari aziendali fornisce molte informazioni sullo sviluppo della società italiana, in particolare durante gli anni del miracolo economico, di cui l'Eni è stato uno dei fattori fondamentali. Le vicende che la compagnia racconta attraverso i film aiuta a comprendere non solo la storia dell'azienda e della pubblicità industriale, ma arricchisce anche la storia del cinema e del costume.Eni (Ente nazionale idrocarburi), the state-owned gas and oil company founded by Enrico Mattei in 1953, has used numerous advertising communication strategies to diffuse its activities throughout the national territory. The many instruments that the company has used (roadside billboards, newspapers, in-house magazines, television) also include the documentaries that were shown in Italian cinemas. A close study of the corporate documentaries gives a great deal of information on the development of Italian society, especially during the years of the economic miracle, of which Eni was one of the fundamental factors. The public history that the company tells through the films helps to understand not only the history of the company and industrial advertising but also enriches the history of cinema
La storia internazionale e il cinema. Reti, scambi e transfer nel ’900. Un volume curato da Stefano Pisu e Pierre Sorlin
No full textLa storia internazionale e il cinema. Reti, scambi e transfer nel ’900.
Un volume curato da Stefano Pisu e Pierre Sorli
È meglio pedalare. Le performance cinematografiche di Fausto Coppi
No full textIn 1948 Fausto Coppi took part in the film Totò al Giro d’Italia by Mario Mattoli, with the actors Totò, Isa Barzizza, Walter Chiari, Mario Riva and Mario Castellani. The film is the only one dedicated to the most prestigious Italian cycling race in the world. Other sports champions from different disciplines take part to the movie: Giacomo Di Segni (boxer), Giuseppe Tosi (discobolus), Amos Matteucci (javelin player), the racing driver Tazio Nuvolari, and many cycling champions: Gino Bartali, Louison Bobet, Ferdy Kubler, Fiorenzo Magni, Briek Schotte, Vito Ortelli, Giordano Cottur and Mario Ricci. 1948 is the year of the first political elections of Republican Italy and the country is divided into two main camps: the Christian Democrats Party (Democrazia cristiana) and the Popular Front, communist and socialist parties (Partico comunista e Partito socialista). In the film the two sides are reflected in the division of fans for the two cycling champions: Bartali as the champion of Catholics and Coppi for the other side.The figure of Fausto Coppi, already known for his sporting achievements through the radio and the press, thus finds greater and lasting visibility in the film, which allows him to reach a wider audience. The film is an important historical document for its ability to point out social aspects of the era in which it was produced. The movie reflects how cycling and its champions entered the collective imagination of post-war Italian audiences
Coperchia nel Settecento: lo sviluppo urbanistico del casale in un rilievo del 1775
No full textLa descrizione di Coperchia nel Settecento: lo sviluppo urbanistico del casale partendo da in un rilievo di un tavolario eseguito nel 177
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