1,721,003 research outputs found
Lavoro autonomo e lavoro agile: una nuova frontiera manageriale
No full text1. Le trasformazioni del lavoro e dell’organizzazione. – 2. Lavoro indipendente e reti dell’innovazione. – 2.1. Il lavoro autonomo negli ecosistemi dell’innovazione. – 2.2. Il lavoro agile e la logica della sperimentazione. – 3. Le sfide: ritenzione, nuove competenze, nuove logich
Female Entrepreneurship Research: An Evolution of the Field and Impact on Policy
No full texthis paper maps out female entrepreneurship research from 1986 to 2020, highlighting contributors to the field and the impact they have made, and exploring how researchers have considered the mediatory role of “motherhood” and “meso/macro environment” on female entrepreneurship in their research. Bibliometric methods using HistCite and VOSviewer analytical tools were used to conduct a performance analysis and science mapping of the female entrepreneurship literature. We looked at the evolution of the female entrepreneurship literature using the 5Ms framework as the guiding lamp. We discovered that female entrepreneurship research is fast-growing, but still predominantly carried out by female researchers. Our review also revealed that over the years, women’s family context (Motherhood), i.e. the presence of young children and other family roles; and their environments (Meso/macro), i.e. expectations and cultural norms of female entrepreneurs set by society, mediate their ability to identify or create opportunities (Market), their access to financial capital (Money) and their ability to profitably run their ventures (Management). How female entrepreneurship research findings appear to influence public policy on female entrepreneurship is also considered. In particular, a comparison of policy documents between the OECD/EU and Ghana suggests that scientific findings from female entrepreneurship research play a bigger role in public policy making on female entrepreneurship in the developed country context compared to developing countries. Finally, the present study also proposes possible future directions of female entrepreneurship research
INNOVAZIONE SIMBOLICA E COMUNITÀ DI CONSUMATORI
No full textL’articolo discute del ruolo dei consumatori e delle comunità di pratica nei processi di in- novazione delle imprese, mettendo in evidenza le dinamiche sociali connesse alla produ- zione e scambio di conoscenza entro le comunità. Rispetto all’attenzione data da studi e ricerche all’innovazione tecnologica, viene approfondita l’innovazione di natura simbolica e i processi creativi sottostanti legati alla sfera comunitaria.The paper discusses about the role of consumers and communities of practices in firms’ innovation processes, by emphasizing community-based social dynamics related to knowledge production and sharing. Despite the attention given by prior studies on techno- logical innovation, the paper is oriented to explore symbolic innovation and creativity pro- cesses linked to communities
Web 2.0 as a marketing tool: an investigation in the furniture industry
No full textThe steady increase in web 2.0 adoption rate by internet users has conveyed a great deal of attention of marketing practitioners and scholars on the opportunities presented by active and participant consumers. While marketing literature has focused on the potential of these instruments as marketing tools to be implemented by firms, few investigations have shed light on the actual adoption of social media and web 2.0 tools and services among firms in specific industries. The paper presents the results of an analysis of the diffusion of web 2.0 services and technologies among a sample of firms in the furniture industry, as to assess the maturity – or lack thereof – of adoption models as well as the ways in which these instruments are used by small and medium-sized firms
Exploring the online presence of food SMEs: a study on configurations and determinants in the north-east of Italy
Full text linkThis study investigates SMEs' online presence and sheds light on the different digital marketing approaches of firms in the food sector. An original analytic framework is developed to perform a fine-grained analysis of the various configurations of online presence in a sample of 520 SMEs in the north-east of Italy. A cluster analysis of the empirical data related to firms' online presence allowed the recognition of three configurations: pragmatists, laggards, and unfocused. The cluster analysis allows us to propose that the development of an online presence is far from being a unidirectional process that fits all organisations; it rather depends on a variety of organisational, strategic, and supply-chain related factors. To better illuminate these determinants and their influence on explaining the observed configurations, the study proposes the results of interviews with entrepreneurs and managers in a subset of firms from the sample. Qualitative evidence points to the importance of controlled and low-cost experiments, the integration of young talents in the marketing function of the firm, the existence of an explicit marketing strategy in the organisation, and the interaction between dedicated employees and external providers of digital services
L'innovazione in azienda tra creatività e design
No full textNei settori quali la moda e l’arredamento, alcune imprese italiane hanno dimostrato una costante tensione verso la ricerca di nuove forme e di nuovi significati espressivi. Rispetto ad altri sistemi industriali concentrati sugli aspetti hard (dimensione tecnica e funzionale) del prodotto, quello italiano appare votato a giocare un proprio ruolo sugli aspetti soft ed immateriali. Come è stato più volte osservato (cfr. l'analisi elaborata da Pambianco, Strategie d'Impresa, il Sole 24 Ore, 2 marzo 2003), la natura, per così dire “frivola”, della nostra industria esprime valori reali molto consistenti. Alcune imprese italiane della moda, ad esempio, hanno saputo raggiungere quando non oltrepassare aziende più tradizionali: ai valori di borsa dell’inizio del 2003, Luxottica valeva più di Fiat (4.713 milioni di euro contro 3.392), Bulgari circa la metà di Pirelli (853 contro 1.558 milioni), e Tod's quasi quanto Alitalia (722 contro 916). Nel primo semestre 2004 la crescita dei ricavi è continuata: a cambi costanti è del 14% per Tod’s, del 11% per Hugo Boss e per Bulgari, Marzotto e Prada hanno sfiorato la doppia cifra ampiamente superata da Giorgio Armani (cfr. Emanuele Scarci, Il Sole-24Ore, 9.8.04, p. 6)
Supporting pervasive digitization in Italian SMEs through an open innovation process
Full text linkIn the last two decades, the emergence of a diverse set of novel and powerful digital technologies, platforms, and infrastructures has transformed both innovation and entrepreneurship in significant ways with broad organizational and policy implications (Nambisan, 2017; Nambisan et al., 2017; Yoo et al., 2010). Indeed, the phrase digital transformation has come into wide use in contemporary business media to signify the transformational or disruptive implications of digital technologies for businesses (eg Boutetiere et al., 2018), and more broadly, to indicate how existing companies may need to radically transform themselves to succeed in the emerging digital world (eg, McAfee and Brynjolfsson, 2017; Rogers, 2016; Venkatraman, 2017).
Technological development is often recognized as a prerequisite for deploying innovation efficiently because it enhances inter-organizational collaboration, which better provides access to external resources and new markets, as well as a source of new knowledge, especially when referring to SMEs (Narula, 2004; Nooteboom, 1994)
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