1,720,975 research outputs found
Competence-Based Marketing
No full textfour types of competence marketing are discussed and the articles in the issue are postioned within this framework
La nuova concorrenza in ottica customer-based
No full textIl gioco competitivo che la nuova economia va prefigurando appare dominato dalla mobilità della piattaforma tecnologica sulla quale le imprese costruiscono il valore della propria offerta. Discontinuità sempre più frequenti e radicali ridisegnano i confini dei settori, ridefinendo continuamente gli spazi e le regole della concorrenza. Tutto ciò impone agli studiosi dell’economia d’impresa di ampliare i propri orizzonti analitici, per comprendere i nuovi principi regolatori della complessità tecnologica, concorrenziale e relazionale che caratterizza la transizione dall’era dell’ipercompetizione a quella dell’immaginazione.
In quest’ottica, un ambito di ricerca di grande momento attiene ai paradigmi manageriali più idonei a orientare l’analisi del confronto competitivo, i cui confini risultano definiti dal portafoglio di combinazioni prodotto-mercato e dal dinamismo dei comportamenti strategici, che devono essere sempre più creativi in mercati senza confini.
Il lavoro intende fornire un contributo nella direzione indicata, evidenziano la prospettiva di analisi della concorrenza più coerente con i fondamenti concettuali su cui si fondano la struttura e il governo dell’impresa proattiva, intendendo con questa espressione un’impresa in grado di operare con successo nella nuova economia delle potenzialità, attraverso comportamenti organizzativi, tecnologici e di marketing orientati all’attivazione dell’ambiente
Similarità e concorrenza tra imprese : verso una prospettiva firm-centered
No full textThe concept of similarity among businesses has always been one of the most important logical categories in the assessment of competition, both in the industrial economics and in managerial analysis. The paper highlights, in particular, how strategic groupings, which initially focused on the similarity of firms’ "structural" elements and strategies, have undergone a fundamental change. This is evident in the different conceptions of similarity assumed over time, in their different functions with respect to rivalry, and finally, in the fact that the perspective may be subjective or objective, i.e. conditioned by supply or demand. Some of the most important stages the paper underlines are, above all, the results from the resource based view, the contributions of the cognitive approach, the network developments in industry groups, and the analysis of competition from the point of view of demand. However, the progressive contamination of the model negates the possibility of truly appreciating rivalry among firms on the basis of generic similarity, while underlining, on the other hand, the importance of considering the uniqueness of individual competitive relation
Le mappe cognitive nell'analisi della concorrenza
No full textDopo aver sinteticamente illustrato il concetto di mappa cognitiva, in questo scritto si presentano i fondamenti teorici che stanno alla base dell'approccio cognitivo all'analisi della concorrenza e dei contesti competitivi; si propone quindi una rassegna dei più importanti contributi della letteratura che rientrano in take filone di studio e di ricerca empirica. Si propngono altresì alcuni esempi di utilizzo delle mappe cognitive nell'analisi della concorrenza, tratti da alcune delle più significative ricerche svolte in questo campo. In sintesi, dall'analisi della letteratura sul tema emerge che i raggruppamenti strategici sono categorie cognitive attraverso le quali i decisori all'interno delle imprese percepiscono e organizzano l'ambiente competitivo rilevante
Competition and collective marketing: A history of the European textile industry trade shows
No full textThe paper reports a longitudinal investigation of the characteristics and evolution of European
textile and clothing international trade shows between 1990 and 2005, a period marked by conflicts between
different textile producer groups in Europe, which in turn resulted in periods of heightened competition between
the trade shows supported by such groups. The study shows that: (i) remarkable differences exist among
international trade shows in terms of their size, perceived informational capacity and import-export function;
(ii) structural aspects – such as the size of local demand and supply markets – interact with inertia and the
agency of organisers in determining the localisation or geographical distribution of trade show activities within
and across countries; (iii) competition among trade shows can be better understood by considering both
competition among exhibitors within trade shows and competition through trade shows by cities on the one
hand and industry associations on the other
Competence-based value framing for business-to-business customers
No full text.The paper highlight how business suppliers set up processes allowing the translation of firm competencies in value for customer
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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