1,721,210 research outputs found
Operational challenges and ST's proposed solutions to improve collaboration between IP and R&D in innovation processes
No full textThe implementation of a change in IP strategy represents a challenging task for firms, because organizational resources and capabilities (procedures, routines, and know-how) that are required in the new strategic context may be lacking. This article examines the operational solutions adopted by the semiconductor manufacturer STMicroelectronics to successfully accomplish an IP strategy shift. It shows how the implementation of the new strategic approach required a stricter cross-functional integration between IP and R&D through the arrangement of cross-functional teams, the development of proper IP management procedures, and the diffusion of an IP culture throughout the organization. © 2013 by The Regents of the University of California. All rights reserved
Counterfeiting and Culture: Consumer Attitudes towards Counterfeit Products.
No full textThis paper examines how culture influences consumer attitudes and behavior towards counterfeit luxury products. By using structural equation modeling and multigroup analysis on survey data, this paper shows how consumers' attitude towards counterfeits is stronger in Individualist and Feminine countries, and mainly influenced by social consensus and purpose of purchase.
To reduce the demand for counterfeits, marketers must therefore adopt culture-specific strategies to address subtle differences among various cultural groups. While counterfeiting should be emphasized as a shameful practice in Individualist countries, more emphasis should be placed on the overall society’s well-being rather than individual rights in Collective countries.This paper examines how culture influences consumer attitudes and behavior towards counterfeit luxury products. By using structural equation modeling and multigroup analysis on survey data, this paper shows how consumers' attitude towards counterfeits is stronger in Individualist and Feminine countries, and mainly influenced by social consensus and purpose of purchase.
To reduce the demand for counterfeits, marketers must therefore adopt culture-specific strategies to address subtle differences among various cultural groups. While counterfeiting should be emphasized as a shameful practice in Individualist countries, more emphasis should be placed on the overall society’s well-being rather than individual rights in Collective countries
Counterfeit luxury products: consumer attitudes, behavior and cultural influences
No full textThe paper examines cultural influences, using Hofstede's framework, on consumer attitudes and purchase intentions on counterfeit luxury product
L’attività brevettuale degli enti pubblici di ricerca in Italia ed in Europa. Rilevante? In crescita? Utile?
No full text
The role of gender in co-branding strategies of hi-tech brands and luxury brands
No full textWhat happens to male vis-à-vis female attitudes and behavioral intentions when hightech
and luxury products team up to form high-tech luxury co-branded products like HLCPs?
Our attention to HLCPs is mainly due to the fact that they represent an interesting case of brands
that are characterized by both functional attributes in which cognitive aspects are predominant,
and symbolic attributes where affective aspects are key. Provided that men and women seem to
assign different importance to both aspects, HLCPs represent a perfect setting to explore the
differences in consumer behavior between men and women
Valutazione del danno al DNA di spermatozoi umani indotto in vitro dal Sildenafil citrato
No full textGoing Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
- …
