1,721,028 research outputs found
A Review Of Eric Shaw'S Research On History And Its Thought Of Marketing
No full textAmaç – Bu çalışmanın amacı, Eric Shaw’un pazarlama tarihi ve düşüncesi üzerine yaptığı araştırmalar
doğrultusunda pazarlamanın bir bilim olarak nitelendirilip nitelendirilemeyeceğinin ve bir teorisinin olup
olamayacağının araştırılmasıdır. Yapılan araştırma, literatürde hâlâ devam etmekte olan bilim-sanat
tartışmalarına yol göstermesi açısından önemlidir.
Tasarım/metodoloji/yaklaşım – Yapılan araştırmada veriler, ikincil kaynaklardan elde edilmiştir. Eric
Shaw’un 1976’dan günümüze kadar yazdığı bütün makale, kitap, kitap bölümü ve kongre bildirilerinin
incelenmesi yoluyla çalışma oluşturulmuştur.
Bulgular – Pazarlamanın bir düşüncesi ve tarihi olduğu, bu tarihin oluşmasında düşünce okullarının önemli
bir paya sahip olduğu, insanoğlunun varlığından bu yana farklı boyutlarda pazarlamanın varlığının
süregeldiği ve zamanla değişime uğradığı, 4p’nin pazarlamanın geçmişinden bugüne dek gelişerek
birikimli bir şekilde oluştuğu, teorisinin olabileceği, günümüzde bilim mi, sanat mı sorularından çok neleri
kapsadığının daha önemli hale geldiği; çünkü bilim ve sanat kavramlarının bile tartışmaya açık kavramlar
olduğu, ürün yaşamının gelişimi ve dönüşümünün geçmişe oranla hızlandığı, tüketicilerin değer, nostalji
vb. kavramlardan etkilenerek satın alma kararları verdikleri ve pazarlamanın yönetimsel boyutunun da
gelişmesinde önemli bir faktör olduğu sonuçlarına ulaşılmıştır.
Orijinallik/değer – Literatürde yoğun bir şekilde pazarlamanın tarihi, teorileri, oturtulduğu düşünce yapısı
ve günümüze olan gelişimi hakkında farklı yazarlar tarafından yapılan araştırmaların olduğu
gözlemlenmiştir. Bu yazarların en önemlilerinden birisi de Eric Shaw’dur. Shaw geçmişten günümüze
konuyla spesifik olarak ilgilenmiş yazarlarla ilgili olarak çalışmalar yapmış, makaleler yazmıştır. Bu
araştırma, Eric Shaw üzerine yapılmış olup yazarın bugüne kadar literatürde bulduğu ve literatüre kattığı
önemli kavramların ortaya koyulduğu bir çalışmadır. Çalışma, literatürde Eric Shaw üzerine yapılmış ilk
araştırma olması bakımından önemlidir.Purpose - The aim of this study is to investigate whether marketing can be qualified as a science and whether it can have a theory in line with Eric Shaw's research on marketing history and thought. The research conducted is important in terms of guiding the science-art debates that are still going on in the literature.
Design / methodology / approach - In the research, data were obtained from secondary sources. The study was created as a result of the examination of all articles, books, book chapters and congress notices written by Eric Shaw since 1976.
Findings - Marketing is a thought and a history, schools of thought have an important role in the formation of this history, the existence of marketing in different dimensions has continued since the existence of human beings and has changed over time, 4p has developed cumulatively from the past to the present, its theory may exist, that what it covers is more important today than science or art questions; Because even the concepts of science and art are open to discussion, the development and transformation of the product life has accelerated compared to the past, the value, nostalgia etc. of the consumers. It has been concluded that they make purchasing decisions by being influenced by the concepts and that marketing is an important factor in the development of the managerial dimension.
Originality / value - It has been observed that there are intense researches by different authors on the history of marketing, its theories, the mindset on which it is based and its evolution to the present day. One of the most important of these writers is Eric Shaw. Shaw has worked and has written articles on writers who have been specifically interested in the subject from past to present. This research is a study on Eric Shaw that reveals the important concepts that the author has found in the literature up to now and added to the literature. The study is important as it is the first research on Eric Shaw in the literature
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
- …
