1,720,959 research outputs found
A cross-cultural analysis of communication patterns between two cultures in Southwest Nigeria
Get PDFPeer reviewed article published under Inkanyiso journal, Volume 9 Number 1, Jan 2017, p. 52 – 65Communication scholars estimate that two-thirds of communications are influenced by the culture of the
communicator. On this basis, this study examined the Igbo and Yoruba socio-cultural relationships as
they influence the management of their communication patterns. Employing the mixed-method research
design, the study revealed the cultural affinity in both ethnic groups’ communication patterns in the use
of honorific greeting, silence, expressiveness (direct or indirectness and touch) and eye contact. This
shows that culture has a significant influence on some of the communication patterns of both ethnic
groups (p>0.000) while gender also has an influence on both groups (r=20.7, df=1, p<.05). This
shows a slight variation in both ethnic groups in relation to their culturally held values. The findings of this
study will play a significant role in the promotion of effective communication and peaceful coexistence
among cultural groups
A cross-cultural analysis of communication patterns between two cultures in Southwest Nigeria
Get PDFCommunication scholars estimate that two-thirds of communications are influenced by the culture of the communicator. On this basis, this study examined the Igbo and Yoruba socio-cultural relationships as they influence the management of their communication patterns. Employing the mixed-method research design, the study revealed the cultural affinity in both ethnic groups’ communication patterns in the use of honorific greeting, silence, expressiveness (direct or indirectness and touch) and eye contact. This shows that culture has a significant influence on some of the communication patterns of both ethnic groups (p>0.000) while gender also has an influence on both groups (r=20.7, df=1, p<.05). This shows a slight variation in both ethnic groups in relation to their culturally held values. The findings of this study will play a significant role in the promotion of effective communication and peaceful coexistence among cultural groups.Keywords: Communication patterns, cultural norms, Igbo, Yoruba, Southwest Nigeri
Can Brand Ambassadors Influence Product Loyalty? Perceptions on Globacom Mobile Network Advertisements
Get PDFStudies in Nigeria have not fully shown the effect of using celebrities and how celebrities can effectively change the attitude of the consumers towards a brand. Based on this notion, the study examined audience perception of celebrity endorsement on product advertising and its influence on brand loyalty. Through a mixed method design, the study used questionnaire and structured interview. The respondents perceived the use of celebrities in Globacom adverts necessary because these celebrities are persuasive, entertaining and experienced. This further enhances awareness and sales for the product. Globacom celebrities have a good interpersonal relation with Globacom customers as they prefer celebrity endorsed products’ adverts to non-celebrity endorsed products’ adverts which influence their purchase. Globacom celebrities are liked and perceived as highly credible; hence celebrities that match products’ brand image should be endorsed to promote the brand in order to influence consumers’ purchase and loyalty to the products
Women Trauma and Stereotype Tradition in Tunde Kelani’s Film, Thunderbolt
Get PDFStereotype tradition and gender injustice constitute the trauma that majority of women face in the marital relationship in Yoruba cultural setting. These issues was explore in Tunde Kelani’s film, Thunderbolt (Magun). Employing the narrative content analysis technique the film reveals various issues relating to women trauma in Yoruba stereotype tradition which empowers men against women. Suspicion, cultural chauvinism, betrayal, ambition, poor communication, lack of trust, wrong accusation and dominance constitute conflicts between couples in the film. This shows that the issue of conflict and gender injustice against women is a common traits in Yoruba cultural setting. The film is a lesson on many unresolved conflicts in marriages relationships while proposing trust and open communication which will improve and contribute to positive conjugal relationship development
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Gender Politics And Silences On Rape In The Nigerian Films „Tango With Me“ And „Code Of Silence“
No full textCurrent statistics indicate that about two in fifty cases of rape are reported in Nigeria, and the percentage of reported cases has continued to reduce over the years in spite of the observed consistent increase in the number of rape incidents. The burden of rape is more on women who do not have power balance with men to propagate or prosecute a majority of cases. The long silence of women due to the lack of support from male folk shows some kind of gender politics behind rape. Hence, the stigma associated with rape continues to discourage women from reporting rape cases. However, this issue has been continuously explored in many Nigerian (Nollywood) films. But to what extent have Nollywood films contributed to the mobilization of the Nigerian populace toward reducing incidences of rape in Nigeria? Using the framing theory of the media, this article examined two Nigerian films, Tango with Me (dir. Mahmood Ali-Balogun, 2012) and Code of Silence (dir. Emem Isong, 2015), which were purposively selected due to their storylines on rape. The movies were content analysed to highlight the role that men and women play, and the views of society towards rape incidences. The study also examined the gender roles vis-à-vis the stigma and trauma experiences of the victims (mainly the women) and the punishment meted out to the perpetrators of rape. Findings indicated that there is a code of silence; consequently, rape victims (mainly women) are not encouraged to speak out, for fear of losing their mental wellbeing and social status in society. The role of women in rape is passive and submissive to the dictates of a society which valorises patriarchy while the role of men shows aggressive and unrepentant behaviour, which society hardly punishes. The conclusion reached is that Nollywood content producers should help to raise the level of Nigerians’ awareness through their productions to make rape victims see the need to promptly report rape incidents, so that offenders can be punished and deterrents can begin to emerge
Influence of Internal Corporate Communication on Employee’s Job Performance Improvement
Get PDFEffective communication has been linked to positive outcomes in organizational success and employee’s job output. However, the inability of managers to effectively communicate with their employees leads to employee job dissatisfaction and poor performance. Hence, this study examines how internal corporate communication influences employees’ job output in selected organizations. The quantitative and qualitative methods were adopted to gather data. Two ninety-six (296) copies of questionnaire were administered to junior and senior personnel of the selected organizations while in-depth interview was conducted with selected management level personnel. Quantitative data were analyzed using simple frequency percentages while qualitative data were coded along thematic lines. The majority of the employees agreed that the internal corporate communication in their organizations influenced their job output. Also, the majority of the employees agreed that management communication style influences employee job satisfaction towards performance. The organizations are faced with diverse internal communication challenges such as distorted feedback, matching message content with appropriate packaging, inadequate information, uneven flow of information etc. These challenges, when not properly tackled, can hinder many organizational processes, especially its efforts at achieving employee job satisfaction/performance.
Keywords
Internal corporate communication, employees’ job output, management communication styl
- …
