8 research outputs found
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Using Facebook for travel decision-making: an international study of antecedents
No full textPurpose: This study investigates antecedents of using non-travel-specific social media (specifically Facebook) for travel decision-making before a leisure trip.
Design/methodology/approach: Based on an online survey of 426 young travel consumers from Italy and Sweden, this work applies structural equation modeling and multi-group analysis.
Findings: The study finds support for most of the conventional TAM-related constructs: perceived usefulness, perceived enjoyment, and intention, while ease of use is not found relevant in this context.
Research limitations/implications: Results shed light on the antecedents of using non-travel-specific social media in two countries. Future research might focus on validating the factors identified and add others that might shape usage in the selected countries. Future studies could further investigate possible differences arising from culture, country of origin and age. The analysis can also be extended to other countries.
Practical implications: The analysis might help managers in the hospitality and tourism sector by providing an understanding of the cognitive factors which determine travelers’ decision to use Facebook for trip planning. Thus, managers should get to know these factors in their effort to influence social media in hospitality and tourism settings.
Originality/value: The findings offer interesting perspectives on the applicability of conventional models to the context of non-travel-specific social media platforms. The exploration of cross-cultural differences also adds to the extant body of knowledge
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Social comparison orientation and frequency: a study on international travel bloggers
No full textThis study adopts a social comparison theory perspective to examine the drivers of social comparison frequency (SCF) on Facebook among international travel bloggers who utilize Facebook for their travel blogging activities. An online survey led to 99 usable responses covering travel bloggers from 33 countries.
Results suggest that there is a strongly positive and significant relationship between SCF on Facebook and the Ability dimension of social comparison orientation (SCO), as well as between SCF and opinion leadership. While professional travel bloggers are more likely to be opinion leaders, non-professional travel bloggers tend to compare themselves with others on Facebook considerably more often. Overall, it seems that Facebook is deployed in a rather strategic way by travel bloggers who try to enhance the visibility of themselves and their blogs vis-à-vis international competitors. Research contributions and managerial implications are discussed
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Understanding the intention to buy secondhand clothing on sharing economy platforms: The influence of sustainability, distance from the consumption system, and economic motivations
No full textSharing economy platforms are increasingly providing an effective means of connecting providers and users of secondhand goods. While media seem to emphasize that the trend of selling/buying secondhand has been growing due to the consolidation and development of P2P sharing platforms, a comprehensive identification of the antecedents of buying secondhand on sharing economy platforms is virtually missing. This study addresses this gap by 1) identifying different sets of motivations and attitudes leading consumers to adopt sharing economy platforms for secondhand buying; 2) testing a model on a sample of UK consumers in the context of P2P sharing platforms for secondhand clothing. The study reveals that there are three major antecedents of consumers’ attitude towards buying secondhand clothes on P2P sharing economy platforms: perceived sustainability, economic motivations, and taking a distance from the consumption system. Perceived sustainability and economic motivations influence positively attitude toward buying secondhand, as well as motivations in the form of distance from the consumption system. Attitude toward buying secondhand is positively influenced also by distance from the system and, in turn, has a strong positive influence on behavioral intention to buy secondhand clothes. Moreover, past experience of buying secondhand online has a positive moderating effect on the relationship between perceived sustainability and distance from the consumption system
Explaining the intention to use digital personal data stores: An empirical study
No full textRecent data leaks such as those involving Dropbox have apparently made Internet users feel less secure than in the past as they face risks when dealing with their digital personal data. However, consumers have increasingly embraced cloud computing empowered Digital Personal Data Stores (DPDSs). To understand this paradox, this study shifts the unit of analysis of DPDSs acceptance from organizations to individuals/consumers and identifies the drivers of adoption of DPDSs (beyond broadly defined cloud computing services). Moreover, it proposes, develops and tests empirically a comprehensive extended version of the Technology Acceptance Model (TAM) in the context of DPDSs, leveraging perceived privacy risks and trust. Using a panel of UK consumers, we find that perceived trust positively influences both usefulness and ease of use. These constructs, in turn, positively affect attitude towards using DPDSs, which ultimately increases the intention to use DPDSs. Privacy risk does not moderate any of the investigated relationships, thus suggesting that trust is a key underlying mechanism enhancing the acceptance of DPDS. Hence, theoretical and managerial implications are discussed
Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality
No full textAttracting and retaining high-quality employees is becoming an unrelenting challenge for many employers. Therefore, employer branding is a key developmental area for companies, as it aims to attract potential employees and to engage the current staff. This paper investigates how current employees in tourism and hospitality perceive their employers regarding the level of creativity and innovation in the workplace. The study adopts the Employer Attractiveness scale, with a specific focus on the component capturing aspects of creativity and innovation. An online survey and in-depth interviews were conducted with employees working in different areas of the tourism and hospitality sector in Sweden. The results suggest that many employees perceive their jobs as creative, and further indicate that the possibility of being creative and innovative at work is an important driver for employees to stay with their current employer. This factor also influences their intention to recommend employment at the company to others. Moreover, the results of this study suggest that the economic value in terms of total compensation is important for employees in the tourism and hospitality sector, as it affects intention to stay as well as likelihood to recommend
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This is my hometown! The role of place attachment, congruity, and self-expressiveness on residents’ intention to share a place brand message online
No full textIn a gradually more hypercompetitive global tourism arena, destination marketers are increasingly seeking effective ways to promote places through appealing place brand messages. Local residents can be valuable ambassadors for the place, as well as co-creators of place-related brand communication. However, research focusing on place advertising from the residents’ perspective is scant. To address this gap, this work identifies three main antecedents of residents’ intention to share a place brand message online: place attachment, place ad–brand congruity, and self-expressiveness. A model is developed and tested on a sample of current and former residents of a Swedish city. Structural equation model results support that these antecedents have a positive influence on current as well as former residents’ intention to share a place brand ad online. Place attachment also has a significant indirect influence on intention to share, with place ad–brand congruity and self-expressiveness as partial mediators. Furthermore, place ad–brand congruity mediates partially the relationship between place attachment and self-expressiveness
Recommended from our members
Explaining the intention to use digital personal data stores: an empirical study
No full textRecent data leaks such as those involving Dropbox have apparently made Internet users feel less secure than in the past as they face risks when dealing with their digital personal data. However, consumers have increasingly embraced cloud computing empowered Digital Personal Data Stores (DPDSs). To understand this paradox, this study shifts the unit of analysis of DPDSs acceptance from organizations to individuals/consumers and identifies the drivers of adoption of DPDSs (beyond broadly defined cloud computing services). Moreover, it proposes, develops and tests empirically a comprehensive extended version of the Technology Acceptance Model (TAM) in the context of DPDSs, leveraging perceived privacy risks and trust. Using a panel of UK consumers, we find that perceived trust positively influences both usefulness and ease of use. These constructs, in turn, positively affect attitude towards using DPDSs, which ultimately increases the intention to use DPDSs. Privacy risk does not moderate any of the investigated relationships, thus suggesting that trust is a key underlying mechanism enhancing the acceptance of DPDS. Hence, theoretical and managerial implications are discussed
Co-creación de valor online entre consumidores en turismo: un estudio en comunidades de Facebook
No full textInternet became an environment where tourists and residents have taken an active role in creating value through social media. Therefore, this empirical, descriptive and exploratory study with a qualitative approach aims to identify consumer-to-consumer co-creation practices in tourism from user-generated content. Netnography was used as a method with the purpose of identifying co-creation processes from interactions among the users participating in three online communities in the social network Facebook: “Argentinos en Brasil”, “Argentinos en Maceio” and “Argentinos en Arraial”. For that purpose, observational techniques and interpretive analysis were applied. The results identified the existence of seven types of practices: conversing; advising; helping; relating; trading; conforming and acknowledging in the social level of the “communitas”, creating value outcomes from a public domain framed in autotelic and instrumental relationships.Internet se ha consolidado como un escenario en el cual turistas y residentes han pasado a tener un rol activo en la creación de valor a través de medios sociales. Por ello, el presente estudio empírico de tipo descriptivo-exploratorio con abordaje cualitativo tiene como objetivo identificar prácticas de co-creación entre consumidores, para lo cual parte del contenido generado por los usuarios. El método utilizado fue la netnografía, con la finalidad de identificar procesos de co-creación a partir de las interacciones de los usuarios participantes en tres comunidades online de la red social Facebook: “Argentinos en Brasil”, “Argentinos en Maceio” y “Argentinos en Arraial”. Se aplicaron técnicas de observación y análisis interpretativo. Los resultados permiten identificar la existencia de siete tipos de prácticas: conversación, consejo, ayuda, identificación, intercambio, conformidad y reconocimiento, las cuales se desarrollan en el nivel social de las communitas y crean valor resultante de dominio público, enmarcado en relaciones autotélicas e instrumentales
