252 research outputs found
IMPROVING SOCIAL MEDIA PRACTICES FOR B-TO-B MARKET
Get PDFB2B social networks are today at the heart of all discussions, whether at the professional or personal level. Indeed, there are more and more controversies around these tools of commu-nication. However, in many cases, social networks are a real advertising boost. Today, social networks in B2B are a real factor of influence and they are an integral part of a digital market-ing strategy.
An inductive research approach was applied in this thesis and a qualitative research method was used for collecting the data. The qualitative research was conducted through four inter-views, three of them with three different distributors for Kekkilä Professional and one inter-view with the marketing manager. The data was collected data from both primary and second-ary sources. Primary data was collected from the interviews and the secondary method in-cluded data collected from the author’s own experience, books and electric sources.
In the theoretical part, the author explains the meaning of digital marketing, social media mar-keting, which are the social media channels, and which social networks will be the most im-portant for Kekkilä Professional to focus on when the company will develop its social media practices for the B2B market in the future. The author continues with theories about particulari-ties for the B2B market. A SWOT analysis was created for the case company and a develop-ment plan for Kekkilä Professional is presented.
In conclusion, Kekkilä Professional should focus on social media channels (LinkedIn, Face-book and Twitter) in the future for the B2B market because using social media is essential in the digital communication era. However, it is important to take the time to design a complete social media strategy to use them wisely and to achieve the goals that Kekkilä Professional has set.
Social media has earned its acclaim in the B2B market and these channels became essential to explore, to generate traffic and to create leads
Can Mutual Fund Investors Distinguish Good from Bad Managers?
Get PDFMutual fund flows respond significantly to the return gap, which captures information about unobserved actions of mutual funds and predicts future performance. The sensitivity of fund flows to the return gap is:
(i) strong and positive;
(ii) increasing with investor sophistication;
(iii) highly nonlinear; and
(iv) decreasing with the informativeness of past fund returns.
On average, the response of investors to the return gap enhances their performance. Our findings suggest there is a sophisticated mass of investors who can distinguish good from bad managers using information that may not be directly inferred from standard performance indicators
Institutional Ownership and Future Stock Returns:An International Perspective
No full textWe investigate the risk-adjusted performance of the aggregate equity holdings and trades of 13,807 active mutual funds located in 16 countries between 2001 and 2014. Using portfolio sorts, we find weak evidence that institutional holdings exhibit positive subsequent risk-adjusted returns. However, any outperformance is unlikely to stem from short-term informational advantage: stocks bought do not outperform stocks sold in the subsequent quarter. This finding is robust to regressions of subsequent stock returns on changes in institutional ownership and holds for different measurements of institutional trading.</p
Empirical studies on actively managed mutual funds
Get PDFThis dissertation bundles three empirical studies on actively managed mutual funds. These studies provide new insights into the costs and benets of portfolio disclosure and shed more light into the question whether mutual fund investors have an information advantage over other market participants. Chapter 2 develops a simple trading strategy which front-runs the anticipated forced sales by mutual funds experiencing extreme capital outows. The ndings in this chapter suggest that publicly available information on fund holdings exposes mutual funds in distress to predatory trading. Chapter 3 studies investors sophistication and shows that mutual fund investors are probably more sophisticated than previously thought. The evidence in this chapter suggests that investors use portfolio holdings information in order to infer managerial skill and benet from shifting capital towards skilled fund managers. Thus, while chapter 2 provides evidence for the potential costs of portfolio disclosure, chapter 3 quanties the benets from the actual use of portfolio holdings information by mutual fund investors. Chapter 4 uses disclosed fund holdings in order to study the information content of mutual funds' trades. The study documents that prior to 2001, stocks purchased by funds outperform stocks they sell. However, the opposite happens after 2001. The ndings in this chapter suggest that mutual fund managers might have lost their information advantage over time. An important, although not sole reason for this eect is reduction in selective access to rm information following the implementation of Regulation Fair Disclosure in 2001
« Cet homme peut indisposer contre lui tous ceux qui voudraient l’aider » Sur la correspondance de Jerzy Giedroyc et Teodor Parnicki
No full textThe author analyses Andrzej Dobrowolski’s exquisite edition of letters of the
editor of Kultura Jerzy Giedroyc and Teodor Parnicki written between 1946 and 1968.
This volume of their prolific correspondence reveals a lot of previously unknown facts
from the biography of the author of Słowo i ciało and the life of immigrants at the time
of the Polish People’s Republic, and shows problems Parnicki had publishing his novels
in the Instytut Wydawniczy PAX.L’auteur analyse l’édition des lettres de Jerzy Giedroyc, rédacteur de « Kultura
», et de Teodor Parnicki parfaitement élaborée par Andrzej Dobrowolski. Il s’agit
des lettres qui ont été écrites dans les années 1946–1968. Ce riche recueil de correspondances
apporte beaucoup d’informations qui n’étaient pas connues auparavant
et qui concernent la biographie de l’auteur de Słowo i ciało, l’émigration à l’époque de la
République populaire de Pologne, ainsi que les problèmes de Parnicki liés à la publication
de ses romans chez Instytut Wydawniczy PAX
Empirical studies on actively managed mutual funds
Get PDFThis dissertation bundles three empirical studies on actively managed mutual funds. These studies provide new insights into the costs and benets of portfolio disclosure and shed more light into the question whether mutual fund investors have an information advantage over other market participants. Chapter 2 develops a simple trading strategy which front-runs the anticipated forced sales by mutual funds experiencing extreme capital outows. The ndings in this chapter suggest that publicly available information on fund holdings exposes mutual funds in distress to predatory trading. Chapter 3 studies investors sophistication and shows that mutual fund investors are probably more sophisticated than previously thought. The evidence in this chapter suggests that investors use portfolio holdings information in order to infer managerial skill and benet from shifting capital towards skilled fund managers. Thus, while chapter 2 provides evidence for the potential costs of portfolio disclosure, chapter 3 quanties the benets from the actual use of portfolio holdings information by mutual fund investors. Chapter 4 uses disclosed fund holdings in order to study the information content of mutual funds' trades. The study documents that prior to 2001, stocks purchased by funds outperform stocks they sell. However, the opposite happens after 2001. The ndings in this chapter suggest that mutual fund managers might have lost their information advantage over time. An important, although not sole reason for this eect is reduction in selective access to rm information following the implementation of Regulation Fair Disclosure in 2001
Empirical studies on actively managed mutual funds
Get PDFThis dissertation bundles three empirical studies on actively managed mutual funds. These studies provide new insights into the costs and benets of portfolio disclosure and shed more light into the question whether mutual fund investors have an information advantage over other market participants. Chapter 2 develops a simple trading strategy which front-runs the anticipated forced sales by mutual funds experiencing extreme capital outows. The ndings in this chapter suggest that publicly available information on fund holdings exposes mutual funds in distress to predatory trading. Chapter 3 studies investors sophistication and shows that mutual fund investors are probably more sophisticated than previously thought. The evidence in this chapter suggests that investors use portfolio holdings information in order to infer managerial skill and benet from shifting capital towards skilled fund managers. Thus, while chapter 2 provides evidence for the potential costs of portfolio disclosure, chapter 3 quanties the benets from the actual use of portfolio holdings information by mutual fund investors. Chapter 4 uses disclosed fund holdings in order to study the information content of mutual funds' trades. The study documents that prior to 2001, stocks purchased by funds outperform stocks they sell. However, the opposite happens after 2001. The ndings in this chapter suggest that mutual fund managers might have lost their information advantage over time. An important, although not sole reason for this eect is reduction in selective access to rm information following the implementation of Regulation Fair Disclosure in 2001
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