1,720,984 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Socjotechniki marki w kontekście teorii kultury konsumenckiej i kontestujących ją ruchów społecznych
No full textBranding in the theory of consumer culture and counterculture contextThe article seeks to continue the discussion and debate on the consumer culture from the perspective of branding. Consumer culture, branding are not neutral notions, but ones heavily influenced by ideology. The article uses a diachronic perspective to question the validity of critique of consumer culture and the role of brands. According to Douglas B. Holt, Eric Arnould, Craig Thompson and Mike Featherstone, it describes four updated branding sociotechniques: brand as social agenda, medium of self-experience, authentic sociocultural experience and brands in symbiotic relationship with their dissenters. The author suggests that contemporary contradictions and resistance to brand or capitalism will give rise to a new branding paradigm and that brands, marketing and anticonsumption ideology may be engaged in progressive, united social action.Branding in the theory of consumer culture and counterculture contextThe article seeks to continue the discussion and debate on the consumer culture from the perspective of branding. Consumer culture, branding are not neutral notions, but ones heavily influenced by ideology. The article uses a diachronic perspective to question the validity of critique of consumer culture and the role of brands. According to Douglas B. Holt, Eric Arnould, Craig Thompson and Mike Featherstone, it describes four updated branding sociotechniques: brand as social agenda, medium of self-experience, authentic sociocultural experience and brands in symbiotic relationship with their dissenters. The author suggests that contemporary contradictions and resistance to brand or capitalism will give rise to a new branding paradigm and that brands, marketing and anticonsumption ideology may be engaged in progressive, united social action
Strategie oporu konsumenckiego — dezercja z rynku czy współpraca?
Full text linkThe author sets forth questions about the essence of consumption, the role of the market, and protest movements, while leaving aside overused arguments about the negative impact of consumption on civilization as a whole. She presents the most important critical understandings of consumer culture, and in particular, their strategies for resisting the dominant capitalist system. She argues that certain widely promulgated attempts at deconstruction, which are based on a ‘hegemonic’ consumer world view and announce the need to desert the market, are fairly outworn and conceptually problematic. In their place, she suggests forms of engaged participation in the market, linking consumerism with conscious, creative sufficiency and efficiency of action. Consumerism thus understood could strengthen individual freedom and broaden the extent of democratic liberties. As an accepted social logic, it could favour the creation of social ties and engagement in social life; its symbolic potential could be greater–on the principle that only engagement, rather than desertion, provides a true opportunity to influence conditions
Strategie oporu konsumenckiego - dezercja z rynku czy współpraca?
No full textThe author sets forth questions about the essence of consumption, the role of the market, and protest movements, while leaving aside overused arguments about the negative impact of consumption on civilization as a whole. She presents the most important critical understandings of consumer culture, and in particular, their strategies for resisting the dominant capitalist system. She argues that certain widely promulgated attempts at deconstruction, which are based on a ‘hegemonic’ consumer world view and announce the need to desert the market, are fairly outworn and conceptually problematic. In their place, she suggests forms of engaged participation in the market, linking consumerism with conscious, creative sufficiency and efficiency of action. Consumerism thus understood could strengthen individual freedom and broaden the extent of democratic liberties. As an accepted social logic, it could favour the creation of social ties and engagement in social life; its symbolic potential could be greater-on the principle that only engagement, rather than desertion, provides a true opportunity to influence conditions
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
GLOBAL ADVERTISING STRATEGIES IN MULTICULTURAL SPACE
No full textStudies of international advertising continue to receive much attention by entrepreneurs as well
as scientists. Global versus local advertising is something that multinational marketers have been
wrestling with over thirty years. On the one hand George Murdock’s or Claude Lévi-Strauss’
categories of culture universalis are used to prove that peoples wants, needs, and values would
eventually become so similar that uniform advertising campaigns across cultures would be justified.
On the other hand Edward Hall, Martin Gannon, Geert Hofstede or Charles Hampden-Turner and
Alfons Trompenaars’ theories are gaining in popularity for identification of cultural differences.
As discussed in this paper, there are serious concerns about global advertising in the light of
cultural uniformity and erasure o f international diversity. Would the use of one campaign for the
globe eventually erode the multiplicity o f cultural perspectives? Is standardized advertising, which
ignores local culture, an effective means for building powerful communication? The author believes
that there is not one adequate global language with which to reach all consumers. Universal, global
strategies are memoryless, superficial and always a compromise when we resign from cultural
invention and diversity
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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