1,720,957 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Utjecaj pandemije COVID-19 na razvoj elektroničke trgovine
No full textBrza dinamika života te protok informacija koji je povezan s razvojem informatičkih i komunikacijskih tehnologija uzrokuju mijenjanje načina poslovanja. Tvrtke s tradicionalnim načinom poslovanja sve se više okreću elektroničkom poslovanju. Konstantne promjene na tržištu i sada pandemijska kriza iziskivale su od mnogih tvrtki brze reakcije. Upotreba Interneta i uvođenje elektroničkog poslovanja mnogim je tvrtkama ukazala na određene prednosti u načinu poslovanja, a to su efikasnost, brzina, ekonomičnost i veća povezanost s poslovnim subjektima i kupcima, tj. potrošačima. Početkom 2020. godine većinu zemalja svijeta pa tako i Republiku Hrvatsku zahvatila je Covid-19 kriza. S ciljem sprječavanja širenja virusa, nacionalni krizni stožeri svih zemalja svijeta naredili su različite restriktivne mjere. Te su mjere itekako imale utjecaj na promjenu kupovnih navika potrošača. Sukladno, u svijetu, pa tako i u Hrvatskoj mijenjaju se trendovi kupovanja, a prodaja u tzv. Internet trgovinama raste u velikim postocima. Evidentno je da e-trgovina rapidno raste upravo zahvaljujući virusu. Osim toga, pandemijska je situacija prisilila kupce na sve veću upotrebu Interneta i ukazala im na neku novu realnost i svakodnevnu rutinu. Izvorna anketa provedena za potrebe ovog rada pokazala je da velik postotak ispitanika (gotovo trećina) do pojave pandemije nije kupovala putem Interneta i da su to učinili prvi put baš sada, pa se taj postotak upola smanjio za vrijeme trajanja pandemije dok je bio obustavljen rad prodavaonica. Stoga je generalni zaključak ovoga rada usmjeren prema pozitivnim učincima i ishodima Covid-19 krize na rast i razvoj elektroničke trgovine. Ona je ubrzala već postojeće svjetske trendove povezane s navikama i ponašanja potrošača, a kako se čini u bližoj bi budućnosti sve više i više tvrtki i organizacija moglo prijeći na elektronički model poslovanja
The role of content personalization on social media in the perception of quality and brand loyalty
No full textSuvremeni digitalni marketing pretpostavlja personalizaciju sadržaja na društvenim medijima neizostavnim elementom za uspješno targetiranje publike i poticanje njihova angažmana. Ona omogućuje poduzećima dublje razumijevanje svoje publike, prilagodbu njihovim potrebama te privlačenje i zadržavanje pažnje korisnika. Pored toga, na ovaj način se produbljuju angažman i komunikacija između poduzeća i potrošača, jača svijest o marki te povećava zadovoljstvo i lojalnost potrošača. Personalizirani sadržaj na društvenim medijima pomaže izgradnji pozitivnog iskustva s markom, poboljšavajući privrženost potrošača i percipiranu kvalitetu marke. U radu je provedeno istraživanje putem anketnog upitnika na uzorku od 109 ispitanika kako bi se razumjela uloga personalizacije sadržaja na društvenim medijima u percipiranoj kvaliteti i lojalnosti marki. Anketa je provedena u rujnu 2023. godine na području Republike Hrvatske. Pearsonovi koeficijenti korelacije u radu otkrivaju pozitivnu i umjereno snažnu povezanost između percepcije podudaranja sadržaja s potrebama i potrošačke lojalnosti. Osim toga, istraživanje pokazuje da personalizirani sadržaj na društvenim medijima značajno utječe na odabir marke kao prvog izbora pri kupnji, naglašavajući važnost prilagođavanja sadržaja potrebama i interesima ciljane publike. Visoki Pearsonov koeficijent korelacije između tvrdnje o lojalnosti i važnosti prilagođenosti sadržaja dodatno potvrđuje ključnu ulogu personalizacije u održavanju lojalnosti potrošača. Sveukupno, rezultati sugeriraju da kvalitetan i prilagođen sadržaj na društvenim medijima igra ključnu ulogu u formiranju pozitivnih stavova, lojalnosti i preferencija potrošača prema markama.Modern digital marketing assumes personalization of content on social media as an indispensable element for successful audience targeting and encouraging their engagement. It allows companies to understand their audience more deeply, adapt to their needs and attract and retain the attention of users. In addition, in this way engagement and communication between companies and consumers is deepened, brand awareness is strengthened and consumer satisfaction and loyalty are increased. Personalized content on social media helps build a positive brand experience, improving consumer loyalty and perceived brand quality. In this paper, a survey was conducted on a sample of 109 respondents in order to understand the role of content personalization on social media in perceived quality and brand loyalty. The survey was conducted in September 2023 in Republic of Croatia. The Pearson correlation coefficients in the study reveal a positive and moderately strong association between the perception of content alignment with needs and consumer loyalty. Furthermore, the research indicates that personalized content on social media significantly influences the choice of a brand as the first preference in purchasing, emphasizing the importance of adapting content to the needs and interests of the target audience. The high Pearson correlation coefficient between loyalty statements and the importance of content customization further confirms the pivotal role of personalization in maintaining consumer loyalty. Overall, the results suggest that high-quality and tailored content on social media plays a crucial role in shaping positive attitudes, loyalty, and consumer preferences towards brands
The role of content personalization on social media in the perception of quality and brand loyalty
No full textSuvremeni digitalni marketing pretpostavlja personalizaciju sadržaja na društvenim medijima neizostavnim elementom za uspješno targetiranje publike i poticanje njihova angažmana. Ona omogućuje poduzećima dublje razumijevanje svoje publike, prilagodbu njihovim potrebama te privlačenje i zadržavanje pažnje korisnika. Pored toga, na ovaj način se produbljuju angažman i komunikacija između poduzeća i potrošača, jača svijest o marki te povećava zadovoljstvo i lojalnost potrošača. Personalizirani sadržaj na društvenim medijima pomaže izgradnji pozitivnog iskustva s markom, poboljšavajući privrženost potrošača i percipiranu kvalitetu marke. U radu je provedeno istraživanje putem anketnog upitnika na uzorku od 109 ispitanika kako bi se razumjela uloga personalizacije sadržaja na društvenim medijima u percipiranoj kvaliteti i lojalnosti marki. Anketa je provedena u rujnu 2023. godine na području Republike Hrvatske. Pearsonovi koeficijenti korelacije u radu otkrivaju pozitivnu i umjereno snažnu povezanost između percepcije podudaranja sadržaja s potrebama i potrošačke lojalnosti. Osim toga, istraživanje pokazuje da personalizirani sadržaj na društvenim medijima značajno utječe na odabir marke kao prvog izbora pri kupnji, naglašavajući važnost prilagođavanja sadržaja potrebama i interesima ciljane publike. Visoki Pearsonov koeficijent korelacije između tvrdnje o lojalnosti i važnosti prilagođenosti sadržaja dodatno potvrđuje ključnu ulogu personalizacije u održavanju lojalnosti potrošača. Sveukupno, rezultati sugeriraju da kvalitetan i prilagođen sadržaj na društvenim medijima igra ključnu ulogu u formiranju pozitivnih stavova, lojalnosti i preferencija potrošača prema markama.Modern digital marketing assumes personalization of content on social media as an indispensable element for successful audience targeting and encouraging their engagement. It allows companies to understand their audience more deeply, adapt to their needs and attract and retain the attention of users. In addition, in this way engagement and communication between companies and consumers is deepened, brand awareness is strengthened and consumer satisfaction and loyalty are increased. Personalized content on social media helps build a positive brand experience, improving consumer loyalty and perceived brand quality. In this paper, a survey was conducted on a sample of 109 respondents in order to understand the role of content personalization on social media in perceived quality and brand loyalty. The survey was conducted in September 2023 in Republic of Croatia. The Pearson correlation coefficients in the study reveal a positive and moderately strong association between the perception of content alignment with needs and consumer loyalty. Furthermore, the research indicates that personalized content on social media significantly influences the choice of a brand as the first preference in purchasing, emphasizing the importance of adapting content to the needs and interests of the target audience. The high Pearson correlation coefficient between loyalty statements and the importance of content customization further confirms the pivotal role of personalization in maintaining consumer loyalty. Overall, the results suggest that high-quality and tailored content on social media plays a crucial role in shaping positive attitudes, loyalty, and consumer preferences towards brands
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