320 research outputs found

    THE SWOT ANALYSIS IN BUSINESS ACTIVITY PLANNING OF THE TOURISM ENTERPRISE

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    SWOT analysis is one of the most well-known strategic management tools and is used in practice bytourism enterprises to guide the strategic decision in choosing an option that matches a rational framework.Before managers define their effective strategy to gain a competitive advantage, they need to carefully look atthe situation of the tourism enterprise's competitiveness, which involves assessing the environmental andorganizational factors which influence the company's ability to compete. Thus, the tourism enterprise’s offermust be perceived by the consumer tourists as the most attractive from the point of view of the quality and pricepolicy. Through this article, the author argues the need to use the SWOT analysis in the strategic planningactivity of the tourism enterprise to ensure competitiveness in relation to the competitive environment

    DEVELOPMENT OF TOURISM ENTERPRISE PERFORMANCE IN TERMS OF ORGANIZATIONAL CULTURE

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    In a society where the emphasis is placed on innovation and creativity, and where tourism companies need to be flexible to deal with the competitive environment, the management approach from the perspective of integrating a performing organizational culture is essential. The modern enterprise operates in a dynamic, environmentally-friendly environment that brings about constant changes and considerable investment efforts to take advantage of the opportunities it is offered. Of course, connecting to environmental opportunities is not an option but a necessity, especially in the current globalization process. In this article, the author describes the typology of organizational cultures, simultaneously characterizing the premises, components and cultural values specific to tourism enterprises

    ENSURING SUSTAINABLE DEVELOPMENT OF THE NATIONAL TOURISM THROUGH INTERNATIONAL PRACTICES

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    The process of re-launching tourism and its consecration as an important socio-economic branch in the Republic of Moldova can only be possible if the decision-makers have a clear and responsible vision regarding this branch, established through well-structured and formulated objectives, being later materialized in the form of development programs. In this article, the author draws the state authorities’ attention to the issues that persist in the tourism industry and emphasizes the need to declare tourism as a priority branch of the national economy, while urging decision-makers to take into account the international experience in managing this branch by ensuring its sustainable development

    Le Platon de Gilbert Ryle

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    Plato according to Gilbert Ryle. The author reviews methodically each of the arguments upon which Professor Ryle establishes his thesis of an eventual trial of Plato, c. 370. This thesis completely upsets the usual chronological frame of reference as well as certain historical data concerning the interpretation of Plato's work, as done in the last half century. The author shows that double aspect, religious and political, of the older passages about Socrates's trial, does not authorize one to conclude that, on the one hand, passages of a religious nature are to be referred to an historical trial of Socrates, and on the other hand, that the passages, political in nature, are to be referred to an historical trial of Plato. This double aspect in the case of the passages in question, could be quite naturally explained in the general framework of the Socratic literature, and in particular in the one of the pamphlet of Polycratus. The author's conclusion is to say that Professor Ryle's position comes out of a logical rather than historical and positive procedure.L'auteur passe méthodiquement en revue chacun des arguments sur lesquels le Prof. Ryle fonde sa thèse d'un éventuel procès de Platon vers 370. Cette thèse bouleverse complètement le cadre chronologique habituel aussi bien que certaines données historiques de l'interprétation de l'œuvre de Platon depuis un demi-siècle. L'A. montre que le double aspect religieux et politique des passages anciens relatifs au procès de Socrate n'autorise pas à conclure d'une part, que les passages à caractère religieux se réfèrent à un procès historique de Socrate tandis que les passages à caractère politique se réfèrent à un procès historique de Platon. Ce double aspect des textes s'explique naturellement dans le cadre général de la littérature socratique et en particulier du pamphlet de Polycrate. La conclusion de l'A. est que la thèse du Prof. Ryle repose dans l'ensemble sur une démarche plus déductive que proprement historique et positive.Lafrance Yvon. Le Platon de Gilbert Ryle. In: Revue Philosophique de Louvain. Quatrième série, tome 69, n°3, 1971. pp. 337-369

    PERFORMANCE ACHIEVEMENT OF TOURISM ENTERPRISE BY IMPLEMENTING MANAGEMENT STRATEGIES

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    For managerial practice it is important to know the methodology of developing a tourism business strategy, more than the theoretical concepts related to this field. The enterprise strategy is an important lever to boost and support the change of emphasis of the creative side of the organization's management. Based on these prerequisites, the author makes an overview of the need to adopt a management strategy within the enterprise, describes the defining features of the strategy in the view of some authors, classifies the strategies according to several criteria, proposes a management model specific to the tourism enterprise, carries out the comparative analysis of how to formulate and how to implement the strategy, characterizes the difficulties that arise in the process of strategy implementation

    En marge de « La pharmacie de Platon » de J. Derrida

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    This article is after a certain fashion a stylistic exercise on J. Derrida's essay : La pharmacie de Platon. The author has surveyed several passages in Plato, omitted by Derrida, which could serve as annotation to Derrida's text, be written in his margins or work their way into the text. The passages chosen are organised around the intertwined themes of the unwritten law in its relationships with the ancestral law, funeral ceremonies and incest, writing-as- memory and destruction. (Transl. by J. Dudley).Le présent texte est, en quelque sorte, un exercice de style sur l'essai de J. Derrida : La pharmacie de Platon. L'auteur a relevé plusieurs passages de Platon, négligés par Derrida, qui pourraient annoter le texte derridien, s'écrire dans ses marges ou se faulifer en lui. Les passages retenus s'organisent autour des thèmes entrecroisés de la loi non-écrite dans ses rapprots à l'ancestral, des funérailles et de l'inceste, de l'écriture-mémoire et de la destruction.Brague Rémi. En marge de « La pharmacie de Platon » de J. Derrida. In: Revue Philosophique de Louvain. Quatrième série, tome 71, n°10, 1973. pp. 271-277

    Platon, Lois 722 C : note sur le texte

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    In a passage from Plato’s Laws (722 C), we can read the word μάχην. This word has no satisfactory meaning in the context and the corrections proposed are hardly convincing. Instead of this word the author suggests reading μηχανήν and mentions a few texts in which the terms “ persuasion” and “ cunning” are associated.Dans un passage des Lois de Platon (722 C), on lit le mot μάχην. Or ce mot n’offre pas de sens satisfaisant dans le contexte, et les corrections qui ont été proposées ne sont guère convaincantes. Au lieu de ce mot, l’auteur propose de lire μηχανήν et indique quelques textes parallèles où sont associés les termes de persuasion et de ruse.Bouvet André. Platon, Lois 722 C : note sur le texte. In: Ktèma : civilisations de l'Orient, de la Grèce et de Rome antiques, N°39, 2014. pp. 267-268

    Trust and Trustworthiness in the Fourth and Fifth Estates

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    The high contemporary salience in the social sciences of the topics of "trust" and "trustworthiness" has focused attention on the mass media’s putative role in eroding trust. Intrinsically, the absence in the mass media of the dialogic and interactive element to trust building identified by O’ Neill (2002) may suggest that the lack of trust and trustworthiness in the mass media is structural and recent penalties imposed by the UK communication regulator, Ofcom, on UK public service broadcasters including the BBC seem to support such a view. However, drawing on and adapting O’Neill, the author identifies two distinct potential media trust building strategies: one procedural (based in professional norms) and the second dialogic and interactive (nascent in “Web 2.0” applications). Focusing on UK Web 2.0 media sites the author identifies instances where the "dialogic" character of "Web 2.0" has established and enhanced trustworthiness. He argues normatively for a combination of "Web 2.0" interactivity and the adoption and implementation of self-regulatory codes in order to enhance the trustworthiness of the media

    Sentence Role in the Historical Discourse of the “Concise Russian Church History” of Metropolitan Platon (Levshin)

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    Introduction. The article deals with the problem of emergence of analytical conclusions in Russian historical science at the turn of the 19th and 20th centuries. Based on the historiographical analysis of the text of “Concise Russian Church History” of Metropolitan Platon (Levshin) the author makes an attempt to demonstrate that scientific analytics is formed in the historical discourse through authors sentence, the deductive excursus created by the author in the process of making a text and providing the discovery of the pragmatic sense of the narrative. On the basis of the purpose of sentence in general text linguistics, the author makes an assumption that such a sentential generalization finds its way into the historical work of Metropolitan Platon through the orthodox homiletics, making the structure of authors narrative similar in a sense and purpose to a sermon. Methods. The research is based on the hermeneutic research method supplemented by the comparative historical and linguistic methods of text research. Applying the historiographical methods results in analyzing the sense and purpose of sentences in the text of historical composition of Metropolitan Platon. Analysis. The article describes a number of coincidences of some sentential generalizations suggested by Metropolitan Platon with sentences included in Karamzins “History of Russian State”. In particular, the researcher remarks the meaning coincidences of authors sentences in evaluating Russian paganism as well as in characterizing Russian society shortly before and after the Mongol-Tatar invasion. He emphasizes some differences in using authors sentences in these texts, analyses the reasons of these differences, finds out a place of sentences in every composition. Results. Finally, the researcher makes a conclusion that in spite of any differences in using sentential generalizations, in these compositions of Platon and Karamzin they form a summarizing part of their historical discourse as an inherent side of their writing styles in presenting historical material. Such a sentence becomes the first step in the formation of scientific analytics, allowing historians of the early 19th century to rise above information of the source, divide information flows, instill scientific discoursivity to the narrative, give conceptual importance to authors conclusions

    Metropolitan Platon (Levshin) and St. Philaret (Drozdov): Concepts of “Academic Monasticism”

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    The article is devoted to the scientific-monastic concepts of two great representatives of academic monasticism and the episcopate of the Orthodox Russian Church in the second half of the 18th — first half of the 19th century: Metropolitan Platon (Levshin; 1737–1812) and St. Philaret (Drozdov; 1782–1867). The phenomenon of learned monasticism is extremely complicated in the history of the Russian Church of the 18–20 centuries and has been associated with a lot of problems in different periods. A gradual departure of academic monasticism from the monastery and the challenging conditions to advance science have been repeatedly discussed in recent years. However, there was no detailed comparison of how Metropolitan Platon and St. Philaret saw these problems and ways to solve them. And this would be of great interest not only because of the significance of these personalities, but also because both of them thought a lot about the best arrangement of the life and activities of academic monasticism. In addition, Metropolitan Platon and St. Philaret can be defined in a certain sense as the teacher and student; still their views on the theological school coincide just partially. Having highlighted the main provisions of the two concepts, the author of the article compares them and comes to certain conclusions. For both bishops, it was academic monasticism that became the «backbone» of spiritual education and further academic ministry — no matter how this academic ministry was understood: as scientific works or spiritual enlightenment through service to the word of God. But if Metropolitan Platon managed forming Moscow corporations mainly of monks, St. Philaret understood the doubtfulness of this possibility in the changed conditions. The projects of «monastic academies» and «learned monasteries» had failed to be a reality that time and would become relevant again at the beginning of the 20th century, in the aspirations of academic monasticism of new generations. However, the monastic arrangement of life for each monk, such as frequent solitude and silence, stay in hermitages, and «spiritual reclusion», as the author believes, is more important for St. Philaret, than for Metropolitan Platon. Thus, if Metropolitan Platon tried to introduce scholarship into the monastery — through educated Superiors and the establishment of special monasteries «for schooling», whereas St. Philaret called on scholars to venerate monasteries and church monastic tradition, as well as the great ancient ascetics with due reverence, and to strive for spiritual communion with the ascetics of the present
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