1,721,198 research outputs found
THE FUNCTIONALITY OF THE INTERNET AS TOURISM MARKETING INSTRUMENT
Full text linkOne of the important activities of tourism marketing is the creation and distribution of tourism information. This is required by consumers, tourism agencies and tour operators in order to facilitate search and to monitor related products and services. Tourism information includes information regarding potential tourism activities, tourism sights, the means to reach them and other information concerning a destination. Each destination is characterized by a sum of specific pieces of information. The management and distribution of tourism information in brochures involves high costs for the agents who operate in tourism, whereas the Internet offers tourism industry low costs. In order to make the marketing of a tourism product successful, the tourism operator needs to have primarily a strategic outlook to understand perfectly market change from the material to the virtual one, as well as the interplay of forces within it. The Internet has changed forever the tourism environment and marketing, so that no business in this domain can escape its impact any longer. The companies that are willing to get involved and use e-commerce should however benefit from more advantages. Even though a company likes it or not, the Internet exists and it will dominate tourism marketing.tourism marketing, Internet, GDS, online transactions
SOCIAL MEDIA- THE ALL PICTURES
Full text linkCurrently, when “googling” the words “social media” approximately 169 000 000hits appear. At least once a day discussions are held regarding online social mediasites, either in the newspaper, on TV or on the radio. The discussions bring upeverything from how companies, politicians, culture, people and so on should usesocial media, to acquisition rumors of several hundred million dollars for onesocial media site. The number of users is steadily increasing among categories such as private users,but especially among companies and organizations. Statistics show that socialnetworking sites constitute the second leading web category after search sitesmeasured on daily traffic. Asking how many that would be willing to pay amonthly fee to get access to their accounts allows a further look into how valuabledifferent websites are considered to be for the users. Google proved to be the mostvaluable one closely followed by Yahoo. Top three to five on the list were allcommunity driven sites – in sequence YouTube, Wikipedia and Facebook. Another aspect of the usage of social media shows that companies who work withthese platforms benefit from saving money in marketing, sales, support and production development.Social Media, Google, Internet, Facebook, MySpace
HARMONIZING SUSTAINABLE DEVELOPMENT WITH THE METAVERSE IN CULTURAL DESTINATIONS
Full text linkThis study seeks to present an all-encompassing framework for establishing a sustainable metaverse ecosystem, encompassing critical aspects of its success. The framework is designed to assess and mitigate the environmental consequences of metaverse infrastructure and operations, with a focus on environmental sustainability. The model places a strong emphasis on fostering social inclusivity and accessibility, aiming to create a metaverse that is inclusive to users from diverse backgrounds. Additionally, regulatory and ethical guidelines are put in place to strike a balance between innovation and responsible utilization
Conclusion
No full textBy recognizing the importance of tourism as a socioeconomic phenomenon,
this book has contributed to the advancement of the knowledge in
the fields of tourism management, marketing, and development, with a
specific focus on the role of physical and digital networks and Information
and Communcation Technologies (ICTs). The first theme that can be identified is the importance of cooperative
networks and collaborative ventures between the diverse and multifaceted
stakeholders of a tourism destination. The second common theme that clearly emerges from the volume is
the ever-increasing importance of digital networks and ICTs. ICTs not
only are generating a major shift in the performance of individuals and
companies involved in the tourism sector (e.g., by increasing efficiency
and effectiveness in the reservation and booking processes), but also have
a significant impact on the way individuals consume services and enjoy
experiences in space and time. The third common topic is related to the importance and the role of
network structures, be them digital (see Part I of the book) or physical
(see Part II of the book). Their evolution inf luences a number of aspects
crucial for the development of a tourism destination such as cooperation
( Chapters 8 and 9 ), performance ( Chapters 2 and 7 ), information
( Chapters 1 , 2 , 3 , and 6 ), and knowledge f lows ( Chapters 2 , 3 , and 6 )
Introduction
No full textThe growing importance of tourism as a socioeconomic phenomenon,
together with the understanding that even apparently profitable tourism
companies and destinations endowed originally with the best assets
(natural and cultural) could not survive the escalating international competition
without good managerial practices (Crouch, 2011) has provided
significant momentum for the development of the disciplinary field of
tourism management in the last three decades
sj-docx-3-jvm-10.1177_13567667241238456 - Supplemental material for Tourist engagement: Toward an integrated framework using meta-analysis
No full textSupplemental material, sj-docx-3-jvm-10.1177_13567667241238456 for Tourist engagement: Toward an integrated framework using meta-analysis by Tareq Rasul, Fernando de Oliveira Santini, Weng Marc Lim, Dimitrios Buhalis, Haywantee Ramkissoon, Wagner Junior Ladeira, Diego Costa Pinto and Mohd Azhar in Journal of Vacation Marketing</p
sj-docx-1-jvm-10.1177_13567667241238456 - Supplemental material for Tourist engagement: Toward an integrated framework using meta-analysis
No full textSupplemental material, sj-docx-1-jvm-10.1177_13567667241238456 for Tourist engagement: Toward an integrated framework using meta-analysis by Tareq Rasul, Fernando de Oliveira Santini, Weng Marc Lim, Dimitrios Buhalis, Haywantee Ramkissoon, Wagner Junior Ladeira, Diego Costa Pinto and Mohd Azhar in Journal of Vacation Marketing</p
Smart sports in smart cities
No full textEditeurs scientifiques : Dimitrios Buhalis, Babak Taheri, Roya RahimiInternational audienc
sj-docx-6-jvm-10.1177_13567667241238456 - Supplemental material for Tourist engagement: Toward an integrated framework using meta-analysis
No full textSupplemental material, sj-docx-6-jvm-10.1177_13567667241238456 for Tourist engagement: Toward an integrated framework using meta-analysis by Tareq Rasul, Fernando de Oliveira Santini, Weng Marc Lim, Dimitrios Buhalis, Haywantee Ramkissoon, Wagner Junior Ladeira, Diego Costa Pinto and Mohd Azhar in Journal of Vacation Marketing</p
sj-docx-4-jvm-10.1177_13567667241238456 - Supplemental material for Tourist engagement: Toward an integrated framework using meta-analysis
No full textSupplemental material, sj-docx-4-jvm-10.1177_13567667241238456 for Tourist engagement: Toward an integrated framework using meta-analysis by Tareq Rasul, Fernando de Oliveira Santini, Weng Marc Lim, Dimitrios Buhalis, Haywantee Ramkissoon, Wagner Junior Ladeira, Diego Costa Pinto and Mohd Azhar in Journal of Vacation Marketing</p
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