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    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    Variations on the Author

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    “Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship

    Appropriate Similarity Measures for Author Cocitation Analysis

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    We provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis

    B2B Social Media Marketing Mix Optimization Model: A Case Study of a SME in Corporate Training Services

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    The paper conceptualized a B2B Social Media Marketing Optimization Model by using Linear Programming mathematical technique. Social Media Marketing as part of digital marketing mix is seen as an effective one-to-one communication and an interactive media. But Social Media Marketing channels suffers from its poor reach compared to other digital media. As a practice, social media marketing is chosen as per ease of operation, lower cost and not on any quantitative measurements. The optimization model is first of its type since it uses media effectiveness (reach), media efficiency (Cost) and media quality (engagement) as the basis for building the optimization model. The concept presented takes into account complete cost of social media marketing that includes operations cost, production cost and design cost. The other model limits cost of Social Media Marketing to media cost only and usually account for production cost and design cost as a common marketing support cost, which in social media cases may consume a large portion of resources and cost. This also create problems to ascertain the cost in case of owned media or earned media where paid  media cost is zero. The model also present a case that if Social Media Marketing Mix is chosen on basis of mathematical calculation, the outcome can be enhanced

    Distribution Optimization Model: A Case Study of Mobile Handset Distribution System

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    The objective of the paper was to develop a decision making tool that mobile handset distribution company could use to derive a more efficient and effective distribution of handsets to its channel. The paper developed the problem definition, the formulation of LP model, the procedure is designed as a solution to the problem, and the outcome as benefits to the company is presented. Linear programming model is formulated that can be solved using commercial software. This paper demonstrates the potential for using linear programming in managing large-scale transportation and distribution problems. The model resulted in the creation of new metrics for measuring the performance, the model will help the company understand conditions that result in inventory shortages, and the model lead to the discovery of inefficiencies in company distribution strategy. The model is directly beneficial to any company in Mobile Handsets distribution. With a large proportion of handsets sales is accounted by online retailers direct to customers, the distribution of handsets not only defines the cost but also customer satisfaction by managing delivery time and return-of-handsets offer. The model is also applicable for cases in other industries which operates in multiple markets and have large variety of Stock Keeping Units (SKUs)

    Dispelling the Myths Behind First-author Citation Counts

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    We conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more sophisticated methods

    Author Index

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    koamabayili/VECTRON-author-checklist: VECTRON author checklist

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    We have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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