290 research outputs found
"SONY" MARKETING STRATEGY
No full textBakalaura darba tēma „Sony” mārketinga stratēģija.
Šajā darbā tiek analizēta un izpētīta „Sony” mārketinga stratēģija starptautiskajā tirgū,
kā arī, cik efektīvi darbojas „Sony” mārketings Latvijas tirgū.
Autore darbā apskata mārketinga stratēģijas veidus, tirgū ieiešanas instrumentus un pieejas.
Raksturo „Sony” kā starptautisku uzņēmumu, apraksta tā attīstību, koncepciju. Izpēta tā
globālo uzbūvi, kā tas iegājis ASV, Eiropas un Baltijas valstu tirgū, kādu mārketinga stratēģiju
pielietojis.
Autore dod savu vērtējumu, cik efektīvi darbojas „Sony” mārketinga stratēģija, izsaka
priekšlikumus, kas varētu „Sony” palīdzēt atgūt līdera pozīciju starptautiskajā tirgū.
Darbs sastāv no trīs daļām, tajā ietvertas piecas tabulas un seši attēli.s
The subject of this diploma work is about “SONY`s” marketing strategy.
This work analyses and investigates “SONY`s” international marketing strategy, as well
as the effectiveness of marketing strategy in Latvia.
Author examines different types of marketing strategies, market penetration instruments
and approaches. Also describes “SONY” as international company, considers its development
and conception. Looks deeper in global “SONY`s” structure, used methods to penetrate USA,
European and Baltic markets and the applied marketing strategies.
Author gives her opinion, how effective is “SONY`s” marketing strategy, gives proposals
that might help to regain their leading position within international market.
This work consists of three parts, it includes five tables and six pictures
Walking As Infrastructural Practice: Provisioning In Sampson Wong\u27s When In Doubt
No full textThe article considers heritage through the walking practice of the Hong Kong artist and urbanist Sampson Wong. Wong\u27s YouTube video channel When in doubt, take a walk (2020–2023) appeared shortly after political contestation in 2019 and the global COVID pandemic transformed the landscape of the city. This period effectively cut Hong Kong off from the world, but also from the possibility of memorializing the affectively charged traumas of protests that marked sites throughout the territory. Wong\u27s video walks become participatory meanders that refamiliarize a city that had been closed to gathering and recollection. The article considers earlier theorizations of walking and the city and argues that When in Doubt can best be understood as both an infrastructural practice and a practice of infrastructure. This analysis brings together infrastructure\u27s role as both a material and social mediation. The author draws on Lauren Berlant\u27s work to consider how When in Doubt negotiates both the difficulty of holding on to attachments to the city and the notion of an easily shared, agreed-upon common. This reading extends understandings of heritage toward the productive ambivalences and loss that are central to the carrying through of the past into the present
Lost in Translation: The Dilemma of Esperanto
No full textFrom Crisis to Crisis examines how reading, writing and criticism can address the urgent issues faced by architecture today, including: the role of the architect in the era of specialization; the function of criticism in diverse political, economic and cultural contexts; and, the possibility of architectural education to take on history, theory, civic engagement and political participation. Drawn from an international public symposium organized in the spring of 2017 by the University of Hong Kong (HKU) Department of Architecture, the book is comprised in equal parts of focused essays and transcripts of the wide-ranging discussions. From Crisis to Crisis reflects Hong Kong’s ongoing transformation from a gateway between China and the world, to a regional hub opening up a new milieu for the cultural, economic, and intellectual resources of Asia. The HKU Department of Architecture is part of this ongoing transformation, attracting thinkers from Asia, North America, Australia and Europe to engage in critical, relevant dialogues. The publication reflects this diversity and is characterized by its flexibility, contingency, vitality, and open-endedness. The book was produced using a collaborative model of conception and production that involved contributions from faculty, students and staff from the Department of Architecture at the University of Hong Kong. Initiated by Professor and head of the department, Nasrine Seraji (AA DIPL FRIBA), the publication was co-edited by Dr. Xiaoxuan Lu from the department’s division of landscape and Sony Devabhaktuni from the Department of Architecture
Curb-scale Hong Kong: Infrastructures of the street
No full textCurb-scale Hong Kong is about the infrastructural objects that constitute the street in Hong Kong. Through drawing and text, the book renders these objects visible and argues for their relevance as story tellers and civic protagonists. The book opens an alternative imagination of infrastructure and asserts the importance of the ground to Hong Kong’s urban realm. The book is structured around measured plan drawings of five streets in Hong. The drawings represent stopping points in a desire to draw everything. This impossible task resulted in documents suspended between narrative and a stilled, abstract distance. Details of growth, error, decay, undoing, and repair provide a register of happenings and becomings. Each drawing speaks to an entanglement between the objects and agencies of Hong Kong’s urban realm. A second axonometric index names and examines these objects, registering more closely the material and technical decisions that give them their qualities. Texts that accompany the drawings are coincident descriptions; they thicken the street plans and index. Longer-form opening and closing essays situate the curb-scale within architecture’s contemporary engagement with infrastructure and with the practice of architectural drawing.</p
Interrupted Cities And Open Futures: Architectural Scenario Planning And The Case of Amaravati
No full textThe paper tells the story of the interrupted construction of a new state capital in southern India and the use of a design method — architectural scenario planning (A-SP) – to envision its possible futures. In Amaravati, economic and political disruptions turned a new city project into a contemporary ruin. Begun in 2016, construction on the capital stopped after three years, leaving infrastructures scattered across 217 km2 of appropriated land. Today, the site remains in legal limbo, with foundations, flooded pits and unoccupied concrete towers teeming with plant and animal life in an unplanned rewilding that has deprived 100,000 people of their livelihoods. Scenario planning was conceived at Shell Oil in the 1960s and has since developed in diverse settings. At the method’s heart is the articulation of multiple plausible scenarios dependent on carefully chosen parameters. While competitions and CFPs both can promote diverse visions for a site, they nevertheless are not based on systematically derived, opposed assumptions or viewed outside the framework of an optimal solution. We re-deploy architecture’s capacities beyond a traditional realm of services by using A-SP to envision potential futures for Amaravati. A 2 x 2 planning matrix comprising the either/or variables of land-use and infrastructural build-out structures our exercise. This matrix produces four-scenarios for a 20-year time frame — “Village Islands,” “Networked Farming,” “Suburban Satellites,” and “Horizontal City” – each back-cast at 5 year intervals. Plans, sections and diagrams at multiple scales comprise visual narratives for each of the four scenarios, leveraging architecture’s capacity for graphic description. This graphic aspect distinguishes A-SP from the written accounts and quantitative data that describe futures in traditional exercises. Although there continue to be developments with graphic spatial interfaces at the GIS and urban scale in recent scenario planning exercises, we argue that architecture’s trans-scalar tools and material engagement allow it to more convincingly envision alternatives
La dramatisation de l’écriture chez Sony Labou Tansi
No full textAs an author always articulates his writing with idioms that reflect a specific time period and a given social group, Sony Labou Tansi talks about “tropicalité”, and gives himself the goal to create multiple “tropicalités”
El camino no es el camino. Some reflexions on the Valparaiso School and its architectural teaching
No full textThe teaching of architecture at the School of Architecture and Design at the Pontifical Catholic University of Valparaiso (the Valparaiso School) has very often been described as ‘very unusual’. One of the most exceptional and most often remarked upon aspects of the pedagogical approach are the installations designed and built by faculty and students. Often ephemeral, but sometimes permanent, these interventions in the landscape are situated in the school’s Open City – about one hour north of Valparaiso in Ritoque, Chile – but also in various locations throughout the South American continent. While not the only aspect of Valparaiso’s program, these constructions have come to be understood as a kind of shorthand for the school’s approach to architecture and to teaching: ‘poetic acts’ or distillations of design intent that open up larger stories. The relationship between architecture and poetry, the importance of travel and observation through drawing, and the explicit inclusion of improvisation are as meaningful to the school’s pedagogical approach as the architecture with which Valparaiso has come to be identified. In order to understand teaching at Valparaiso, it is important to return to the school’s founding poem, Amereida, to the travels called travesías (journeys), and to the Open City itself. A consideration of these three elements provides insight into the school’s idiosyncratic teaching and place the construction exercises in a larger ideological context.I
Sony Labou Tansi, afflux des écrits et flux de l’écriture
No full textThis appraisal of archives left by Sony Labou Tansi consists of two parts. The first one appears as a history of maintenance and of promotion of Tansi’s writings, which are an immense and unknown land. Their eventful history starts, where the literary production ends: upon the death of Sony Labou Tansi in 1995. Physically, the writings are put down in schoolchild notebooks, thrown as they came at the bottom of a little library at the author’s house of Makélékélé in Brazzaville. With no date, sometimes with no title on them, these notebooks appear as a real challenge for genetic critic, who is trying to class them, to make up their stocklist, to scan and to publish them. Reconstructing their history through multiple versions and successive transformations ends up with tracing a map of a textual labyrinth consisting not only of literary production of Sony Labou Tansi, broken up between France and the Congo, but also on notebooks and letters given by the author to the crowd of his friend readers and his publishers. In the second part of the article, we set out to retrace the creative process, to reconstruct the vitalist and hypertextual logic of Tansi’s writing. If Sony Labou Tansi used to write as you breath, his writing with its improvised aspect, described by the genetic criticism as « à processus », comes, from anthropological point of view, close to the scriptural prediction: a speech-writing in continuous progression – against the progress; never turning back towards reading
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