5 research outputs found
Metaverse Unleashed: Augmenting Creativity and Innovation in Business Education
No full textThis research paper explores integrating the metaverse into business education for fostering creativity and innovation. It examines benefits, challenges, and implications, focusing on enhancing learning experiences. The study adopts qualitative research, incorporating articles, a literature review, and case studies on business education. It analyses metaverse applications in promoting creativity and innovation. Incorporating the metaverse significantly enhances student engagement, critical thinking, collaboration, and problem-solving skills. Challenges include technological infrastructure, ethics, and faculty development. Further research is needed to address these limitations and maximize metaverse benefits. Valuable insights are offered to educators, institutions, and policymakers. Strategies for integrating the metaverse, designing immersive learning experiences, and fostering creativity and innovation are provided. Policies and guidelines can be developed for effective metaverse adoption. This research contributes by focusing on the metaverse’s role in business education. It synthesizes current knowledge, identifies gaps, and offers practical implications for dynamic learning environments. It emphasizes creativity and innovation incorporation in the educational process
Leveraging ChatGPT for Empowering MSMEs: A Paradigm Shift in Problem Solving
No full textThis paper delves into the potential of harnessing ChatGPT, an AI-driven language model, to empower micro, small, and medium enterprises (MSMEs) by revolutionising their approach to problem solving. The research aims to explore the integration of ChatGPT into MSME operations and evaluate its impact on enhancing their problem-solving efficiency. By scrutinising the literature and reviewing several case studies, a comprehensive framework emerges, detailing the utilisation of ChatGPT as a problem-solving tool for MSMEs. This involves training the model with industry-specific data and incorporating it into MSME communication channels, enabling intelligent responses to queries. The results highlight the substantial improvement in problem-solving capabilities, with the model’s real-time assistance diminishing response time, elevating accuracy, and furnishing tailored solutions to intricate challenges. However, limitations arise from the model’s reliance on existing data, potentially introducing biases. Significantly, this research offers practical implications for both MSMEs and policymakers. ChatGPT’s integration holds promise in terms of heightened efficiency, productivity, and competitiveness for MSMEs, counteracting resource constraints, and fostering growth. Policymakers can aid this transition by formulating ethical guidelines to ensure the equitable and transparent application of AI in the MSME sector. This study’s novelty lies in its focus on MSME empowerment through ChatGPT integration, bridging a research gap. Its value emanates from the actionable insights provided, offering guidance to MSMEs, policymakers, and practitioners keen on leveraging AI-driven solutions to amplify problem-solving capacities within the realm of MSMEs
Sustainable Work Practices and Work–Life Balance: A Review of the Conceptual Framework for Malaysia’s Financial Sector
No full textThe COVID-19 pandemic has transformed the landscape of work, prompting organizations worldwide to adopt sustainable work practices that prioritize employee well-being and flexibility. This conceptual paper explores the relationship between sustainable work practices namely flexible work arrangements, remote work, job sharing, and supportive leave policies and employee work–life balance (WLB), with a specific focus on Malaysia’s financial sector. Grounded in Conservation of Resources Theory (COR), the paper argues that these practices function as critical resources that help employees reduce work–family conflict, preserve personal energy, and manage competing demands across life domains. The Social Exchange Theory (SET) framework is employed to position organizational support as a moderating influence, suggesting that when employees perceive their organizations as supportive, they are more likely to reciprocate with greater engagement, loyalty, and well-being. Furthermore, Work–Family Border Theory (BT) is used to contextualize how individuals navigate and manage the boundaries between professional and personal responsibilities.
The proposed conceptual framework outlines eight propositions that link sustainable practices and WLB, as well as the interaction effects of organizational support. This paper contributes to theory by integrating resource, boundary, and exchange-based perspectives, offering a multidimensional view of how workplace sustainability strategies affect employees\u27 holistic well-being. Practical implications are also discussed, including how human resource practitioners and policymakers in Malaysia’s financial sector can design and implement inclusive work policies that not only improve employee satisfaction and retention but also align with broader sustainability goals such as the United Nations SDG 3 (Good Health and Well-being) and SDG 8 (Decent Work and Economic Growth). By drawing attention to the interplay between supportive organizational environments and sustainable work design, this paper offers a timely foundation for future empirical studies and evidence-based policy development in the post-pandemic workforce
Impact of Work-Life Balance (WLB) on Employee Retention And Organisational Performance Across Pan-Asian Countries: - Confab 360 Degree Annual Conference in Dubai, 2025
No full textThe interplay between professional commitments and personal life has become an important point to ponder over, particularly within the diverse socio-economic landscape of Pan-Asian countries. Work-life balance (WLB) is a growing aspect that is getting recognised as a keystone for both individual employee well-being and organisational sustainability.
This study investigates the impact of WLB on employee retention and organisational performance across Pan-Asian countries, employing a comprehensive, systematic review with a qualitative comparative approach drawing from empirical studies, systematic reviews, and data-driven analysis published between 2014 and 2025. Utilising person-organisation fit and social exchange theories as conceptual frameworks, the study synthesises evidence from diverse sectors, including IT, healthcare, public administration, and hospitality.
Thematic analysis reveals that well-implemented WLB initiatives, such as flexible scheduling, supervisor support, and family-friendly policies, consistently reduce turnover intentions and enhance productivity, motivation, and overall job satisfaction, particularly when aligned with cultural norms and organisational contexts. Comparative findings highlight regional differences, such as Malaysia, Indonesia, and India showing particularly strong retention and performance gains, while challenges such as resource scarcity in SMEs, ingrained overwork cultures, and uneven policy enforcement persist across Asia. Despite these advances, significant research gaps remain. Studies are predominantly cross-sectional and sector-focused, limiting understanding of the long-term WLB impact and neglecting underexplored sectors like manufacturing and agriculture.
The manuscript concludes with actionable best practices and recommendations, calling for more longitudinal and intersectional research, integrating technology-driven work models, and greater support for resource-limited organisations. This review establishes WLB as a foundational lever for organisational resilience in Asia, underlining the need for context-sensitive, evidence-based approaches to policy, practice, and future research
How Mobile E-Commerce is Revolutionizing Marketing Strategies for Indian MSMEs
No full textThis paper presents a multi-theoretical framework to explain how mobile e-commerce is revolutionising marketing strategies among Indian Micro, Small, and Medium Enterprises (MSMEs). By integrating mobile affordance theory, service-dominant logic (S-D logic), and the customer engagement cycle (CEC), the framework addresses the limitations of traditional adoption models like technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT), and diffusion of innovation (DOI) in capturing strategic, experiential, and customer-centric dynamics. The study highlights how MSMEs employ mobile affordances such as push notifications, unified payments interface (UPI) payments, chatbots, and WhatsApp business APIs to co-create value and engage customers across awareness, acquisition, retention, and advocacy phases. National-level policies, such as digital India, UPI and open network for digital commerce (ONDC), have strengthened infrastructure and availability which in return catalysed the growth of mobile technology. The model provides MSME with direction to utilise mobile technologies, not only to survive but also to create sustainable value and compete successfully. It also has the potential to inspire future empirical research by presenting a conceptual framework that can be used to build new emerging market strategies focused on digitalisation
