1,720,956 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Word of Mouth (Wom) as Marketing Strategy Towards Ship Sales at PT. Multi Daya Unggul
Full text linkPT. Multidaya Unggul wants to achieve its goal of being able to create a worldwide market through a marketing strategy. With this aim, the marketing strategy used is word of mouth. In this study, the method used is qualitative descriptive analysis. The research was conducted by observing, in-depth interviews, and studying documentation at the company. From the data obtained through the research stages, then an analysis was carried out using elements from word of mouth, it is known that PT. Multidaya Unggul chooses its loyal customers to promote its products to potential customers, especially those in the middle to upper economic class. The existence of a word of mouth is due to the creation of a message or event that makes them talk about the product or service they have used
English
No full textThis study aims to find out how important effective communication is in messaging in advertising and how to use effective communication for advertising delivery. The method used in this study is a literature review. The results obtained in this study are that advertising is a communication used to convey messages to many people. The importance of effective communication in the delivery of the message will achieve the purpose of the advertisement itself. The purpose of advertising is to change or influence the attitudes of the audience, in this case, of course, the attitudes of consumers. The effectiveness of advertising can be seen from brand recognition, advertising is remembered, and the advertising message is understood. The higher the level at which the brand is known, the advertisement is remembered, and the advertising message is understood, the more effective it will be in conveying its purpose. In addition, the use of communication is effective in the delivery of messages in advertising by using easy-to-understand word selection, attractive design, creative ideas, and big ideas that can get reactions.Penelitian ini bertujuan untuk mengetahui seberapa penting komunikasi yang efektif dalam penyampaian pesan dalam periklanan dan bagaimana menggunakan komunikasi yang efektif untuk penyampaian iklan. Metode yang digunakan dalam penelitian ini adalah studi pustaka. Hasil yang diperoleh dalam penelitian ini adalah iklan merupakan komunikasi yang digunakan untuk menyampaikan pesan kepada banyak orang. Pentingnya komunikasi yang efektif dalam penyampaian pesan akan tercapainya tujuan dari iklan itu sendiri. Tujuan periklanan adalah untuk mengubah atau mempengaruhi sikap khalayak, dalam hal ini tentu saja sikap konsumen. Efektivitas iklan dapat dilihat dari pengenalan merek, iklan diingat, dan pesan iklan dipahami. Semakin tinggi tingkat di mana merek dikenal, iklan diingat, dan pesan iklan dipahami, akan semakin efektif dalam menyampaikan tujuannya. Selain itu, penggunaan komunikasi efektif dalam penyampaian pesan dalam iklan dengan menggunakan pemilihan kata yang mudah dipahami, desain yang menarik, ide-ide kreatif, dan ide-ide besar yang dapat memperoleh reaksi
English
No full textThis study aims to find out how important effective communication is in messaging in advertising and how to use effective communication for advertising delivery. The method used in this study is a literature review. The results obtained in this study are that advertising is a communication used to convey messages to many people. The importance of effective communication in the delivery of the message will achieve the purpose of the advertisement itself. The purpose of advertising is to change or influence the attitudes of the audience, in this case, of course, the attitudes of consumers. The effectiveness of advertising can be seen from brand recognition, advertising is remembered, and the advertising message is understood. The higher the level at which the brand is known, the advertisement is remembered, and the advertising message is understood, the more effective it will be in conveying its purpose. In addition, the use of communication is effective in the delivery of messages in advertising by using easy-to-understand word selection, attractive design, creative ideas, and big ideas that can get reactions.Penelitian ini bertujuan untuk mengetahui seberapa penting komunikasi yang efektif dalam penyampaian pesan dalam periklanan dan bagaimana menggunakan komunikasi yang efektif untuk penyampaian iklan. Metode yang digunakan dalam penelitian ini adalah studi pustaka. Hasil yang diperoleh dalam penelitian ini adalah iklan merupakan komunikasi yang digunakan untuk menyampaikan pesan kepada banyak orang. Pentingnya komunikasi yang efektif dalam penyampaian pesan akan tercapainya tujuan dari iklan itu sendiri. Tujuan periklanan adalah untuk mengubah atau mempengaruhi sikap khalayak, dalam hal ini tentu saja sikap konsumen. Efektivitas iklan dapat dilihat dari pengenalan merek, iklan diingat, dan pesan iklan dipahami. Semakin tinggi tingkat di mana merek dikenal, iklan diingat, dan pesan iklan dipahami, akan semakin efektif dalam menyampaikan tujuannya. Selain itu, penggunaan komunikasi efektif dalam penyampaian pesan dalam iklan dengan menggunakan pemilihan kata yang mudah dipahami, desain yang menarik, ide-ide kreatif, dan ide-ide besar yang dapat memperoleh reaksi
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