1,720,975 research outputs found
PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK XIAOMI PADA MAHASISWA UIN RADEN FATAH PALEMBANG
Get PDFKeputusan pembelian merupakan tahap dalam pengambilan keputusan di mana konsumen benar-benar membeli. Beberapa faktor yang mempengaruhi keputusan membeli adalah citra merek, harga dan kualitas produk. Permasalahan yang terjadi jika Setelah pembelian, konsumen, mengalami ketidak sesuaian karena memperhatikan fitur-fitur tertentu yang mengganggu atau mendengar hal-hal menyenangkan tentang merek lain, dan akan selalu siaga terhadap informasi yang mendukung keputusannya. Penelitan ini bertujuan untuk mengetahui pengaruh Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Xiaomi Pada Mahasiswa UIN Raden Fatah Palembang. Data yang digunakan dalam penelitian ini dengan sampel sebanyak 112 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linear berganda untuk mengetahui hubungan antar variabel dan sebelumnya menggunakan uji asumsi klasik.
Hasil penelitian menunjukan bahwa Citra Merek, Harga dan Kualitas Produk secara simultan berpengaruh terhadap keputusan pembelian, dibuktikan dengan hasil di peroleh nilai fhitung sebesar 21,443 > ftabel sebesar 2,69 dan nilai signifikasi 0,000 lebih kecil dari 0,05 (0,000 < 0,05)
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
RANCANG BANGUN APLIKASI FENGSHUI RUMAH BERBASIS J2ME
No full textFengshui merupakan suatu ilmu pengetahuan tentang keharmonisan suatu rancang bangun. Sehingga para pemilik rumah dapat mengetahui bahwa rumah yang dimiliki mereka harmonis atau tidak karena keharmonisan suatu rumah tinggal
dapat mempengaruhi kehidupan orang yang tinggal dan beraktivitas didalamnya. Maka dari itu penulis membuat aplikasi ini agar para pemilik rumah dapat
mengetahui kondisi rumah mereka dan mengatasi masalah ketidakharmonisan tersebut beserta saran-saran yang dapat membantu meningkatkan keharmonisan didalam rumah. Sistem pakar ini dikembangkan dengan metodologi RUP dan
menggunakan bahasa pemrograman java. Penentuan fengshui rumah ini dilakukan melalui proses konsultasi antara sistem dengan pengguna. Sistem akan menampilkan masalah dam bentuk pertanyaan, kemudian pengguna memilih jawaban yang sesuai dengan kondisi rumah mereka. Jawaban yang dipilih
pengguna akan disesuaikan dengan kondisi yang ada sehingga pemakai akan memperoleh hasil analisis berupa kesalahan penempatan yang menyebabkan ketidakharmonisan dirumah mereka. Hasil analisis dan evaluasi menunjukkan
bahwa aplikasi ini mudah digunakan, terlebih lagi aplikasi fengshui ini dibuat dalam bentuk aplikasi mobile yang mudah dibawa kemanapun dan mudah untuk di sharing dengan orang lain. Diharapkan aplikasi ini dapat memberikan
informasi dan saran-saran yang dapat meningkatkan kesejahteraan bagi pemilik rumah
Identity & Promotional Media of Diradio.Net
Get PDFEntering the digital era, a variety of conventional information media transformed into a medium that is based on digital technology. The development of digital information media is capable of providing tremendous influence on human behavior change. One among these is media streaming radio.Expediency owned by streaming radio, not merely make this medium easily accepted by the public.Diradio.net is one company that provides streaming radio services. Unfortunately the market acceptance of the products offered by diradio.net are not too high. The problem of lack of information and education about this new media lead to low use of streaming radio. Other internal problems arise in this company, which is a mismatch in the determination of the target market.Various data obtained through observation, library research, as well as interviews with some input on this design process. Data obtained was analyzed and showed that the company requires a new identity more in line with its target market. The results of further analysis is needed promotional media can educate the market about the benefits of streaming radio. As for the media that is designed magazine ads, e-posters, flyers, stickers, x-banners, t shirt, Sticker gadgets, ambient media, booths, billboards, car operations, web banners, and social media. Through a media campaign is expected that more people are using streaming radio, especially through service diradio.ne
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