1,720,954 research outputs found
Strategi Komunikasi Digital pada Aplikasi Livin’ Merchant Melalui Sosial Media Instagram
Full text linkABSTRACT
The trend of digital payments is growing rapidly, driven by technological innovations and changes in consumer behavior. With the convenience and security it offers, more consumers are transitioning from cash payments to digital methods. One example of this trend's implementation is the Livin' Merchant application by Bank Mandiri, which is integrated with banking services to support the digitalization of MSMEs (Micro, Small, and Medium Enterprises) and other business players. This application enables business owners to accept payments, monitor transactions, and manage finances within a centralized platform. This study aims to examine the digital communication strategies implemented in the Livin' Merchant application through Bank Mandiri's Instagram social media, utilizing the theoretical framework of digital communication strategies and Chris Heuer’s New Media and 4C’s theory (context, communication, collaboration, and connection). The research employs a qualitative-descriptive method, gathering data through interviews and analyzing it using the Miles & Huberman model. The findings reveal that the Livin' Merchant application employs a specific digital communication strategy to deliver messages to customers, distinct from other Bank Mandiri products. However, challenges were identified in using Instagram, particularly in creating more engaging and effective content to ensure the messages are received and understood according to the targeted market segmentation.
Keywords: Livin’ Merchant, Digital Communication Strategy, Bank Mandiri
ABSTRAK
Tren pembayaran digital mengalami perkembangan pesat, didorong oleh inovasi teknologi dan perubahan pola perilaku konsumen. Dengan kemudahan penggunaan dan keamanan yang ditawarkan, semakin banyak konsumen beralih dari metode pembayaran tunai ke digital. Salah satu contoh implementasi dari tren ini adalah aplikasi Livin' Merchant dari Bank Mandiri, yang terintegrasi dengan layanan perbankan untuk mendukung digitalisasi UMKM (Usaha Mikro, Kecil, dan Menengah) serta pelaku bisnis lainnya. Aplikasi ini memungkinkan pemilik bisnis menerima pembayaran, memantau transaksi, dan mengelola keuangan dalam satu platform yang terpusat. Penelitian ini bertujuan untuk mengkaji strategi komunikasi digital yang diterapkan dalam aplikasi Livin' Merchant melalui sosial media Instagram Bank Mandiri, dengan menggunakan pendekatan teori strategi komunikasi digital serta teori New Media dan 4C’s (context, communication, collaboration, dan connection) dari Chris Heuer. Penelitian dilakukan menggunakan metode kualitatif-deskriptif, dengan pengumpulan data melalui wawancara serta analisis data berdasarkan model Miles & Huberman. Hasil penelitian menunjukkan bahwa aplikasi Livin' Merchant memiliki strategi komunikasi digital yang spesifik dalam menyampaikan pesan kepada pelanggan, berbeda dari produk Bank Mandiri lainnya. Namun, ditemukan pula hambatan dalam penggunaan Instagram, terutama dalam menciptakan konten yang lebih menarik dan efektif sehingga pesan dapat diterima dan dipahami sesuai dengan segmentasi pasar yang ditargetkan.
Kata Kunci: Livin’ Merchant, Strategi Komunikasi Digital, Bank Mandir
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Acceptance, Filter and Counter Information Contain Hate Speech among the Newly Elected Voters on Election Issues
No full textVariations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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