1,720,959 research outputs found
PENGARUH BRAND IMAGE, BRAND QUALITY, BRAND TRUST TERHADAP BRAND LOYALTY PADA PRODUK MEREK PHILIPS
Get PDFIn companies in the field of industry need to make efforts to process quality and safe productswhen used by consumers. Then the company needs to pay attention to marketing strategiesin the progress of a product in the future, to increase sales and generate profits for thecompany. If the image and quality of the product is marketed well, it will certainly increasebrand loyalty. Here are the factors that affect brand loyalty, namely brand image, brandquality, and brand trust. The purpose of this study is to find out the influence of Brand Image,Brand Quality, Brand Trust on Brand Loyalty on Philips Brand Products. The sample numberof 100 people and respondents were consumers of Philips light products in Batam city usingpurposive sampling techniques. The type of research used is a quantitative approach withmultiple linear regression analysis tools.The results of this study show that Brand Image,Brand Quality, and Brand Trust simultaneously have a significant effect on Brand Loyalty onPhilips Brand Products and proven truth. While partially Brand Image, Brand Quality, andBrand Trust have a significant effect on the Brand Loyalty of Philips Brand Products andproven to be true. In conclusion, partially and simultaneously it was proven that Brand Image,Brand Quality, and Brand Trust had an effect of 52.9%. The remaining 47.1% were affectedby other variables not studied in the study.Keywords : Brand Image, Brand Quality, Brand Trust, and Brand Loyalty
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI KERJA, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT LEECO BINTANG PERKASA
Get PDFA good leadership style is a leader must possess. Because leadership styles can be used as a way to interact employees. In a leadership that commands them to invite subordinates to perform their duties and work together to improve employee performance in the company to achieve personal and organizational goals. The purpose of this study was to analyze the impact of leadership style, work motivation and work discipline on employee performance at PT Leeco Bintang Perkasa. The independent variables used in this study are leadership style, work motivation and work discipline, while there is only one dependent variable in this study, employee performance. The study used a sample of 105 respondents drawn through a non-probabilistic sampling method. The data analysis techniques used are descriptive analysis, data quality test, data validity test, reliability test, classical hypothesis test, normality test, multicollinearity test, heteroscedasticity test, multilinear analysis test, coefficient of determination analysis hypothesis Test t-test and f-test using SPSS 25 assistance. The analysis of this study shows that leadership style has a significant impact on employee performance, work motivation has a significant impact on employee performance, employee performance has a significant impact on employees, and all variables have a positive and significant impact
Pengaruh Daya Tarik, Direct Marketing Dan Keamanan Terhadap Kepuasan Konsumen PT. Bina Mulia Perkasa
Get PDFPT. Bina Mulia Perkasa as a company in Batam City which is engaged in the sale of building materials. In this case PT. Bina Mulia Perkasa feels the intense competition in the field of building materials. The strategy of each company is different so that it will become a characteristic and competitive advantage for every building materials company. Therefore, PT. Bina Mulia Perkasa must be able to compete with similar companies. The strategy used by PT. Bina Mulia Perkasa to satisfy consumers by covering attractiveness, direct marketing and security. The purpose of this research is to find out how attractiveness, direct marketing and security can influence consumer satisfaction at PT. Bina Mulia Mighty. The method uses descriptive and quantitative, with a population of 211, the sample is based on the slovin formula with a total of 138 respondents and can use probability sampling with the simple random sampling technique. Data analysis techniques through data quality testing, classical assumption testing, influence testing and hypothesis testing. The findings of the research results can be concluded that attractiveness, direct marketing and security can have a positive and significant effect partially and simultaneously on customer satisfaction at PT. Bina Mulia Mighty
PENGARUH MOTIVASI, DISPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT WOHLRAB INDONESIA
Get PDFThis study is to find out whether if motivation, discipline on work , and how environment while work ing had affect towards work ers performance or not, tge study happenned at PT Wohlrab Indonesia. technique that is used while collecting data by distributing a whole pack of questions to 135 respondents. the technique that is used to analyze data is the test of validity, how reliable those data is, the test of normality, the test of multicolinearity, heterocedasity, regresion analytic using multiple line, analytical of determination, t test, and the F test, the whole counting is formulated in SPSS version 26. This test was found to occur. This test obtained a calculated f value of 73,173 , with table F of 2.4408. In this test, the effect of the relationship between the influence of motivations of work ers, work ers disciplines and environment that around work ers on the work ers performance at PT Wohlrab Indonesia partially is obtained. in the simultaneous test calculation, the calculated F is greater than the F table, and the significance value is 0.000 less than 0.05. So it can be explained that motivation owned by work ers, work ers disciplines, and environtment work is having signifficant effect simultaneously toward work er performance.This study is to find out whether if motivation, discipline on work, and how environment while working had affect towards workers performance or not, tge study happenned at PT Wohlrab Indonesia. technique that is used while collecting data by distributing a whole pack of questions to 135 respondents. the technique that is used to analyze data is the test of validity, how reliable those data is, the test of normality, the test of multicolinearity, heterocedasity, regresion analytic using multiple line, analytical of determination, t test, and the F test, the whole counting is formulated in SPSS version 26. This test was found to occur. This test obtained a calculated f value of 73,173 , with table F of 2.4408. In this test, the effect of the relationship between the influence of motivations of workers, workers disciplines and environment that around workers on the workers performance at PT Wohlrab Indonesia partially is obtained. in the simultaneous test calculation, the calculated F is greater than the F table, and the significance value is 0.000 less than 0.05. So it can be explained that motivation owned by workers, workers disciplines, and environtment work is having signifficant effect simultaneously toward worker performance.
Keywords:employee performance; motivation; work discipline; workenvironment
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Optimizing women's entrepreneurship to enhance family domestic income: a case study of female entrepreneurs in Batam, Indonesia
No full textAbstract The phenomenon of female entrepreneurship has become a prominent economic dynamic, especially in Batam, Indonesia. Research that specifically addresses the socio-economic and cultural nuances of Batam is still limited. This gap highlights the limited access to quality employment opportunities for the majority of Batam’s female population. The purpose of this study is to analyze and highlight the important role of female entrepreneurship in increasing household income in the unique socio-economic context of Batam. We designed the study using a mixed method, combining quantitative and qualitative approaches. This study employs PLS–SEM or partial least squares structural equation modeling. We conducted qualitative data analysis using NVivo software. Social networks and support systems serve as mediators in the relationship between women’s entrepreneurship and family income. Women's entrepreneurship raises family income and calls for supportive measures to empower women entrepreneurs, ultimately contributing to economic and social progress in Batam. This study contributes to the literature on household income determinants by demonstrating the importance of access to capital
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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