1,720,959 research outputs found
Penguatan Kapasitas Usaha Mikro Pengrajin Gerabah Desa Wedi Klaten, Melalui Diversifikasi Produk dan Branding Lokal
No full textKegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas usaha mikro para pengrajin gerabah di Desa Wedi, Klaten, melalui strategi diversifikasi produk dan penguatan branding lokal. Para pengrajin selama ini menghadapi tantangan berupa keterbatasan inovasi produk, kurangnya pemahaman tentang tren pasar, serta lemahnya identitas merek lokal yang dapat meningkatkan daya saing. Metode pelaksanaan kegiatan dilakukan melalui tahapan observasi awal, pemetaan kebutuhan, pelatihan teknis diversifikasi desain produk, pendampingan pemasaran digital, serta workshop branding lokal. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan pengrajin dalam mengembangkan variasi produk yang lebih modern dan fungsional, serta mampu membangun identitas visual usaha melalui kemasan dan media promosi digital. Kegiatan ini berdampak positif terhadap peningkatan nilai tambah produk, perluasan pasar, serta memperkuat keberlanjutan usaha mikro kerajinan gerabah di wilayah tersebut.
Kata kunci: usaha mikro, gerabah, diversifikasi produk, branding lokal, pemberdayaan masyaraka
KEPUASAN KERJA DITINJAU DARI PENGEMBANGAN KARIR, REWARD DAN STRES KERJA PEGAWAI KANTOR PELAYANAN PERBENDAHARAAN NEGARA (KPPN SURAKARTA)
Full text linkPenelitian ini bermaksud mengetahui bagaimana pengembangan karir, reward dan stres kerja terhadap kepuasan kerja pada Kantor Pelayanan Perbendaharaan Negara (KPPN Surakarta). Penelitian ini menggunakan metode kuantitatif deskriptif. Sampel dalam penelitian ini adalah seluruh pegawai Kantor Pelayanan Perbendaharaan Negara (KPPN Surakarta) yaitu berjumlah 40 pegawai dengan teknik sampling jenuh. Pengumpulan data dengan menggunakan kuesioner. Teknik analisis data menggunakan model uji regresi liniear berganda. Hasil studi menunjukkan bahwa pengembangan karir dan reward berpengaruh signifikan terhadap kepuasan kerja pegawai Kantor Pelayanan Perbendaharaan Negara (KPPN Surakarta). sedangkan stres kerja tidak berpengaruh signifikan terhadap kepuasan kerja pegawai Kantor Pelayanan Perbendaharaan Negara (KPPN Surakarta)
ANALISIS PERSEPSI HARGA, MEMBERSHIP CARD, DAN SERVICE PERFORMANCE TERHADAP KEPUTUSAN PEMBELIAN DI LOTTE MART SURAKARTA
No full textThis study aims to determine the effect of perception price, membership card and service performance on purchasing decisions at Lotte Mart Surakarta. This type of research uses descriptive quantitative methods. The population of this study is consumers who buy product at Lotte Mart Surakarta whose numbers are not infinite. The sample in the study amounted to 100 people with the sampling technique using non probability. Sampling is the accidental sampling method, method of collecting data by distributing questionnaires. Technique of data analysis in the contents of this study using multiple linier regression, t test, F test, coefficient of determination. The results of the analysis show that the results of the F test show that there ia a simultaneous influence between perceived price, membership card and service performance on purchasing decisions at Lotte Mart Surakarta. Based on the t test in this study shows that the perceptions price has a positive and significant effect on purchasing decisions at Lotte Mart Surakarta. Membership card has a positive and significant effect on purcashing decisions at Lotte Mart Surakarta. Service performance has a positive and significant effect on purchasing decisions at Lotte Mart Surakarta. The coefficientof purchasing descisions perceptions price, membership card, and service performance have an effect of 0,54% on purchasing descisions at Lotte Mart Surakarta.
Keyword: Perception Price, Membership Card, Service Performance, Purchasing Decisio
THE ROLE OF BRAND TRUST IN MEDIATING BRAND IMAGE AND PRODUCT INNOVATION ON CONSUMER LOYALTY (STUDY ON SAMSUNG USERS IN SURAKARTA)
Full text linkThis research aims to investigate the influence of brand trust as a mediating factor between brand image, product innovation, and consumer loyalty. The study encompasses an infinite number of consumers in Surakarta, with a sample size of 100 respondents selected through purposive sampling. Primary data were collected using a questionnaire. The findings reveal that brand image positively and significantly impacts consumer loyalty, while product innovation lacks a significant effect on consumer loyalty. Additionally, brand trust exhibits a positive and significant influence on consumer loyalty. Furthermore, brand image positively and significantly affects brand trust, as does product innovation. The study also indicates that brand image positively and significantly influences consumer loyalty through brand trust, and similarly, product innovation has a positive and significant impact on consumer loyalty through brand trust.
Keywords: Brand Trust, Brand Image, Product Innovation, and Consumer Loyalty
ANALISIS PERBEDAAN PERSEPSI KONSUMEN MINIMARKET MODERN DAN TOKO KELONTONG DI DESA KARTONATAN, KARTASURA, SUKOHARJO (Studi pada Alfamart dan Toko Kelontong)
Full text linkThe purpose of this study was to determine whether or not there were differing perceptions of consumers of modern minimarkets (Alfamart) and grocery stores based on price, service,product and location.
This research is quantitative research, comparative method by drawing conclusions through statistical analysis. The population in this study are consumers who shop at grocery and Alfamart stores. Samples were taken as manyas 100 respondents. Data needed through documents and questionnaires. The questionnaire was test edusingvalidityandreliability.Thedataanalysistechniqueusedwasmulticollinearitytest,heteroscedastitytest,normalitytest,autocorrelationtest.
The results of this study show that: 1) Price (X1) there is a significant differencebetween Alfamart and the grocery store Test t -0.75
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
- …
