1,721,056 research outputs found
BSLab-SYDIC International Workshop - Model-based Governance for Smart Organizational Future
No full textToday, the effective governance of any organisation - be it a government, a firm, a state-owned entity, or a charity - needs to be based on resilience, transparency, accountability, evidence of effectiveness. This need is stimulated by the all-encompassing public scrutiny of organisations, a trend continuously growing due to the advances in IT. This process has been described in terms of the emergence of technologies and practices of calculation in the context of governance.
A common problem is that organisations frequently approach governance as a process of conforming strictly to rules and regulations instead of considering it from a wider systemic perspective.
In this workshop, we called for both practical and theoretical research proposals for a better modeling of organizational systems as well as examples of successful application of model-based governance to any kind of organizational system
Model-based Governance for Smart Organizational Future
No full textToday, the effective governance of any organisation - be it a government, a firm, a state-owned entity, or a charity - needs to be based on resilience, transparency, accountability, evidence of effectiveness. This need is stimulated by the all-encompassing public scrutiny of organisations, a trend continuously growing due to the advances in IT. This process has been described in terms of the emergence of technologies and practices of calculation in the context of governance.
A common problem is that organisations frequently approach governance as a process of conforming strictly to rules and regulations instead of considering it from a wider systemic perspective.
In this workshop, we called for both practical and theoretical research proposals for a better modeling of organizational systems as well as examples of successful application of model-based governance to any kind of organizational system
Unveiling e-learning and knowledge sharing during the pandemic: From expert skills perception to student satisfaction
Full text linkThe present undertaking seeks to explore the relationships between five main constructs, that is, e-learning,
expert skills perception, knowledge perceived value, knowledge sharing and student satisfaction in the context of
the COVID-19 pandemic. Even though there is a wide array of studies looking into the impact of the pandemic on
the online teaching environment and on student satisfaction, this investigation is paving the way towards
scrutinizing the role of expert knowledge in the overall equation. A questionnaire-based survey with 310 master
students who participated to expert online lectures in various marketing and business administration classes in
the context of the pandemic e-learning environment was carried out between March 2020 and May 2022. The
results indicated that Expert Skills Perception explains 58.8% of the variance of Knowledge Perceived Value,
while Knowledge Perceived Value and e-Learning Process explain 45.2% of the variance in Knowledge Sharing
and Knowledge Sharing and e-Learning Process explain 65.6% of the variance in Student Satisfaction, defining a
strong predicting power of the structural model. By addressing students’ perceptions of the online education
process which relies on expert knowledge sharing is liable to offer a reference point for conducting and
enhancing similar endeavors even in the post-pandemic ‘new normal’
The value of a network in the digital era: Insights about Doctor Chat case study
No full textNetworks are ubiquitous in our lives in their social, physical, and digital forms. A growing number of firms today rely entirely on networking and lack a physical location or material infrastructure; they are, so to speak, 'liquid'. Through a theoretical analysis and its application to the case of Doctor Chat mobile app, this paper aims to analyse the fundamental laws of networks and to answer the following questions: 1) are the traditional methods to estimate the network value still valid in the current digital age and in particular for mobile applications?; 2) how do the laws of networks work when networks expand? We conclude with some suggestions for a research agenda in order to inspire further researches on the topic
Place Marketing and Management: A Complex Adaptive Systems View. The Strategic Planning of the City of Avellino, Italy
Full text linkThe objective of this work is to contribute to place management and marketing
studies by looking at the territory, as a complex adaptive system aiming to reach a dynamic
equilibrium—a steady state. According to this approach, the territorial system emerges as a
result of its capacity, its social actors and governance, and the analysis, creation and
maintenance of relationships—the dynamics—between the territory components, both
tangible and intangible ones, and its many and varied stakeholders. These relational
dynamics produce continuous and reciprocal adaptive behaviours among social actors who
determine, influence, and adapt the vision of the territory. Through an interdisciplinary
approach, we evaluate the recent literature on town planning and geography, aiming to
bridge the gap in place management and marketing literature. We propose a framework
based on systemic and complexity theory and propose a novel approach that supports
decision makers in modelling the future scenario, taking choices regarding place management
and place marketing
Decoding the dynamics of value cocreation in consumer tribes. An Agency Theory approach
No full textIn the last decade, marketing studies have tried to define methodologies, models, and tools to support organizations in
developing pathways “oriented to” and “based on” the value cocreation. To shed light on these dynamics, using the interpretative lens offered by Agency Theory, this study investigates the sociocultural and cognitive/figurative roots of the process of emergence of consumer tribes in which and by which value cocreation takes place. This paper offers a possible advancement i knowledge useful to define approaches, models, and instrument
Marketing Archetypes: Applying Jungian Psychology to Marketing Research
No full textIn the current situation of growing information overload, individuals are gradually
becoming less sensitive to traditional marketing communications. For this reason, traditional marketing research models are no longer capable of giving useful insights to management. This calls for new approaches that can grasp the inner meaning of consumer behaviors and evaluate their relevance. To this end, a new multidisciplinary approach is needed to interpret complex behavioral patterns so as to gain deeper and more effective insights into customers
and to understand their behavioral patterns. In this paper, following a short introduction to the basic concepts of Jung’s analytical psychology and their relevance for marketing, we propose the use of the Jungian archetypes to implement a market research model, considering the case of an Italian research company’s development of the Archetipus® model
Click and drive Consumer attitude to product development: Towards future transformations of the driving experience
No full textPurpose – The purpose of this paper is to supply indications that may be useful in the process of
development of new products that fully exploit the value potential of Internet of Things (IoT) technologies in the automotive industry. To this aim, the authors investigate how applications of the IoT to smart vehicles are perceived by consumers and describe different ways to increase their satisfaction.
Design/methodology/approach – After a literature review focused on IoT and consumer behaviour in the automotive industry, the authors apply the Kano model to find the drivers for achieving customer satisfaction with new product developments in smartcars.
Findings – Automotive companies need to consider what is attractive to drivers and what consumers consider to be “driver-friendly”. Using an empirical analysis, the authors highlight the motivations for developing a smartcar to fits the expectation of Italian drivers.
Research limitations/implications – While the global framework given by this paper can be useful
in all contexts, the empirical part is based on the Italian consumer. Further research may extend the application of the model to other countries to improve the generalizability of the results.
Practical implications – This study supplies an analysis of qualitative data that may prove useful
to researchers and managers in planning their strategic and operative activities with the aim of
improving the development of IoT-related products in the automotive industry.
Originality/value – This paper fulfils the need for an original research framework that sheds light on relevant insights and gives useful hints on the development of IoT technologies in the automotive sector.
Paper type Research pape
Place brand as an emergent property: The case of Vascitour and Naples
Full text linkIn this paper, by adopting a systemic framework, we argue that place's adap-tive connotation be considered as a mere result of endogenous processes butas a viable system that will remain viable if it can continue to answer theneeds of its numerous heterogeneous internal and external socio-economicagents. Place can be seen as a complex adaptive system characterized by amore or less planned evolution, driven by both top-down and bottom-upprocesses, and composed of various interconnecting parts that, at the sametime, can be seen as wholes at different levels as an holoarchy. The modelof the holoarchy allows to consider the place as the result of both plannedand spontaneous relationships between social and economic (sub)systemsand components, implemented in order to achieve a common goal. We thanapply this framework to the analysis of a case study in the tourism industryin Naples (Italy)
Small world theory and the World Wide Web: linking small world properties and website centrality
Full text linkThis qualitative paper aims to point out the incidence of small world characteristics in the World Wide Web. To this end, some theoretical implications of small world theory (SWT) are verified using information from focus groups and in-depth interviews administered to experts and users of the World Wide Web. The purpose of this study is to investigate whether it is possible to apply small world properties to online social networks while pointing out the key variables of website centrality in that context. Building on this, the paper traces possible contributions for better management of the World Wide Web in terms of the professional use of social media to facilitate information or product and service sharing. The results of the proposed investigation highlight some pivotal aspects of small world properties on the web, as well as on website centrality. The findings are relevant for the application of social media marketing (SMM) and search engine optimisation (SEO)
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