1,720,989 research outputs found
Bioeconomics assessment of barley chain:relevance and smart , sustainable , inclusive trigger effects in the short chain of food and non food prodcts-A project Explanation.
No full textIn the affirmation of the Sustainable Development Strategy, the agricultural production has a
crucial role in the success of the bio-economy (Conway and Barbier, 2013).
The European Commission adopted a strategic action plan called: “Innovate for sustainable
growth: a Bio-economy for Europe” (OECD, 2011). The bio-economy will be one of the
basic topics of the Horizon 2020 program. In this sense, very promising results are coming
especially for the cycle of barley. Barley is a cultivation with large diffusion all around the
world and with high capability of adaptation regarding to climate and soil variation (Asveld
et al., 2011).
Last year a University Network of Central Italy built a Research Project of National Interest
entitled “Process and product innovation in the barley food chain for the improvement of
quality and environmental sustainability of food and beverages”.
The mean objective of the Project is to arrange a bioeconomic evaluation of the barley chain
with a particular focus on proposals for the supply chain and to boost the role of barley for
the initiation of bio-economic development processes at national and European level.
In this sense, the paper represents a first contribution about a specific part of the research
project and, moreover, aims to deliver an example at the academic level about the innovative
opportunities of bioeconomic research field
The Success Factors of Food Events: The Case Study of Umbrian Extra Virgin Olive Oil
No full textGastronomic events are an important part of the “Made in Italy” and a vital tool for rural development. The aim of the study is to identify the complexity of the factors that determine the success of a food event. The authors, after state-of-the-art analysis of the event marketing, formulate the hypothesis of a causal model and form a data collection during the “open oil mills” in the Umbria region. Through in-depth interviews the participants were asked to express themselves about the importance and interest attributed to some aspects directly related to the theme of the event, and finally to indicate the degree of satisfaction and the likelihood of some of their future behavior. Statistical analysis based on structural equation models allowed the authors to highlight which aspects are significant in order to confirm the assumptions made. Results provide guidance for management decisions and organization of food and wine
Promoting Smart communities and Tourism in The Rural Areas . The Role of the Broad and ICT
No full textIn
this
new
era
of
the
Green
Economy,
the
development
of
rural
areas
is
closely
linked
to
the
paradigm
of
the
Sustainable
Development
Strategy
and
the
option
of
multifunctionality
of
rural
enterprises.
Multifunctionality
is
the
key
word
of
the
new
millennium.
In
this
sense,
tourist
activities
in
rural
areas
(as
Agriturism
or
Rural
Tourism)
plays
a
leading
role
in
the
process
of
development
especially
for
the
innovations
reflected
in
the
significant
positive
cash.
In
the
century
of
communication
even
in
rural
areas
a
basic
dissemination
and
widespread
use
of
ICT
become
more
and
more
important;
in
particular
therefore
the
dissemination
and
use
of
the
Broad
Band
especially
in
rural
areas
is
crucial.
The
big
push
that
are
giving
to
the
Smart
Cities
programs
for
urban
areas
must
strengthen
that
of
the
Smart
Communities
for
rural
areas.
Through
a
strong
network
and
a
technology
program
structured
in
rural
areas,
is
possible
to
imagine
building
of
interactive
services
for
local
marketing
especially
for
advertising
in
order
to
promote
a
loyalty
tourists
(on
the
basis
of
an
approach
customer).
The
authors
believe
that
a
popular
and
innovative
service
of
tourism
in
rural
areas
can’t
be
regardless
of
the
expansion
of
ICT
and
Broad
Band.
In
this
paper,
after
a
deep
introduction
about
the
objective
of
rural
development
and
sustainability
towards
Horizon
2020,
the
author
make
several
consideration
regarding
the
importance
of
ICT
and
technology
for
the
rural
areas
Crescita nei consumi di IV gamma. Un’applicazione del modello AIDS alla domanda italiana di ortofrutta
No full textVisualization and purchase: an analysis of the Italian olive oil grocery shelves through an in-situ visual marketing approach
No full textPurpose
Our study could be of your interest because presents an attempt to evaluate Italian Olive oil brand competition thought the analysis of consumers’ visual perspective, matching the fields of interest of Qualitative Market Research.
Design/methodology/approach
Through the implementation of a new IT system called “Visual Marketing REL”, which furnish eye tracking measures, we were able to produce important information relative to the layout organization of to the Italian olive oil shelf, a strategic product of the agro-food chain. The research uses the "in situ" testing of the software developed.
Findings
The research, following up the thesis of sensorial marketing affecting choices, intends to identify a IT tool to facilitate the design of the shelf by increasing the efficiency of the retail mix. Results, highlight that specific positioning could impact the differentiation effect and orientate consumers choices, thus, increasing the efficiency of the retail mix.
Research limitations/implications
To generalize the results would require many repetitions of different product categories. In this case it would be possible to quantify the levels of correlation between visual information and sales
Practical implications
This work opens important considerations in term of strategic management of modern distribution, leaders and minor brands competitive relationship, as well as opportunities for producers of high quality products, which could address their strategies to differentiation and niche market in cooperation with retailers.
Originality/value
The most important result is the connection among choices, visualization, differentiation strategy and positioning/ordering on the shelf.
The layout management, in fact, could be used as a joint strategy of retailers but also producer to emphasize quality and price differentiation as well increasing sales.
Moreover, the study provides for the first time the outcomes of a brand new software “Visual Marketing REL”, highlighting its limits and its positive element
Web marketing strategies in Agro Food SMEs - Evidence from Greek and Italian wine SMEs
No full textThe chapter reports the results of a research carried out on small wine successful companies identified in Greece and Italy.
The research analyzes the e-marketing strategies adopted by the companies during the financial crisis
Label information and consumer behaviour: Evidence on drinking milk sector
No full textThe purpose of the research is to evaluate the impact of different kinds of information disclosures of milk labels, investigating the interest among consumers based on their consumption behaviours and characteristics. In this research, all the actions which lead to a healthiness, become expressions of a production process, among which consumers' food choices, purchase, preparation, and also self-production. Therefore, in the "health creation" production process, information and knowledge about food become "investments". In this context, label disclosures become a tangible expression of this kind of "investment". The research question is: what impact do purchase preferences and consumers' characteristics have on their interest towards the label information provided? Several information disclosures, both mandatory and voluntary, are investigated. Therefore, some choice attributes will be analysed as indicators of the consumer's behaviour in relation to his investment in food information. The methodology used for the analysis is an Ordered Logit. The analysis of the consumer's behaviour has been performed by transposing Ménard's analysis of firm corporate governance (Ménard, Agribus. 34:142-160, 2018) to the consumer as producer of welfare equity. The reduction of information asymmetry is a cost for the producer, and this research may be able to measure how much it would be convenient to invest in this reduction, based on the analysis of the consumer's behaviour toward his personal investment in food information acquisition
Factors of collective reputation of the Italian PDO wines: An analysis on central Italy
No full textAs many research studies confirm, the importance of collective reputation is increasing, especially in the agro-food chain. Currently, the reputation of firms and brands is the main key driver for companies׳ competitiveness and success in modern markets.
This paper empirically investigates the determinants of reputation of PDO wines in Central Italy. In particular, it uses the qualitative assessment expressed by the National Association of Sommeliers and proposes a synthetic indicator of reputation. By using different statistical sources, we also evaluate the impact of some variables on the reputation levels of individual PDO areas. We looked at the structural characteristics of the designation (number of producers, age of the designation, etc.), the minimum quality standards, and the characteristics of the economic vitality of the territories. The study aims to contribute to the debate on the role of the quality proposed by firms and reputation built over time
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
- …
