1,720,977 research outputs found
Wine storytelling. Una review della letteratura
No full textIl presente documento riassume i principali risultati relativi all’utilizzo dello storytelling nel settore vitivinicolo e la relativa influenza sul comportamento dei consumatori del vino pubblicati nelle riviste accademiche negli ultimi tredici anni. L’obiettivo è fornire un quadro di analisi nel settore e alcuni suggerimenti sugli orientamenti strategici della ricerca da seguire nei prossimi anni
Recognizing the key drivers and industry implications of sustainable packaging design: a mixed-method approach
No full textGreen bites: decoding the language and imagery of social media in influencing food waste reduction behavior
Get PDFPurpose: Food loss and waste are a critical global concern, with approximately one-third of global food production lost annually, creating severe environmental and resource challenges. To effectively drive sustainable consumption and minimize waste, collaboration among different stakeholders is essential. This conceptual study explores how food waste reduction strategies can be framed and understood through the lens of value co-creation conceptualized through the service-dominant logic (SD-L) framework, emphasizing the role of digital communication and stakeholder’s collaborations and food waste communications strategies across multiple levels. Design/methodology/approach: This study develops a conceptual framework using qualitative methods. It examines 1,560 social media posts from 20 European food brands, applying a hybrid approach that combines manual coding and artificial intelligence-supported content analysis. This analysis investigates value co-creation processes within the SD-L framework across different stakeholder interactions. Findings: This study identifies four dimensions of value co-creation: information and regulation, participation and involvement, motivation and persuasion and innovation for sustainability. Digital tools, such as food-sharing apps, emerged as key instruments for engaging consumers and enabling collaboration among stakeholders. Originality/value – By integrating SD-L into a multilevel context, this research contributes to theoretical insights on value co-creation and trans-contextual value exchange within the food waste ecosystem. It also provides actionable guidance on leveraging digital platforms and collaborative approaches to support sustainable behavior and reduce food waste effectively
The next step in sustainable dining: the restaurant food waste map for the management of food waste
No full textSharing platform and innovative business models: enablers and barriers in the innovation process
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Emotional Connections in Health Messaging: Advertising Insights for an effective communication
No full textThe study explores the effectiveness of type 1 diabetes (T1D) advertising andcommunication strategies considering the patient's perspective. according to ahealthcare management perspective. Using a qualitative approach, we conducted 3focus groups with 15 T1D patients in Italy. Our findings reveal four key themes centralfor patients in consideration of the advertising messages they receive from drug andmedical device manufacturing companies: the importance of authentic communication,the role of social media in community building, the complex relationship withpharmaceutical companies, and the crucial role of emotional engagement in healthmessages. These insights can contribute to the development of more effective, patient-centered communication strategies in healthcare management, with implications forboth theory and practice in healthcare communication and pharmaceutical marketing
Blending digital and physical experiences in luxury wine hospitality: an experiential approach to technology integration
Get PDFThis study explores luxury wine hospitality by considering (1) physical activities and (2) activities created by integrating the physical domain with digital technology. In doing so, it aims to identify the different types of wine tourism-related luxury experiences and build a framework for interpreting hybrid luxury experiences in wine hospitality in the digital era. An explorative mixed-methods approach was adopted to investigate types of luxury wine hospitality using cluster analysis and in-depth interviews with producers of wines with controlled and guaranteed designation of origin in Italy’s Sangiovese area. This study presents a framework for understanding hybrid digital and physical experiences in wine hospitality by examining the core components of luxury experiences. We identify six types of luxury experiences in wine hospitality that combine a physical experiential component with varying degrees of integration with digital technologies. Our findings (1) provide wine businesses operating in hospitality within the luxury segment with a useful tool for optimising the integration of digital technology into physical experiences to add value to visitors’ activities and (2) highlight the importance of digital skills for wineries that organise luxury experiences. This study systematises the integration of digital technologies into physical activities related to wine hospitality. It presents a hybrid physical–digital analytical framework that adopts an experiential outline of the strategic design of wine hospitality businesses
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