1,721,013 research outputs found
COMPETITIVITA' DELLE MEDIE IMPRESE.CASI DI SUCCESSO E ANALISI COMPARATA DELLE IMPRESE DELLA PROVINCIA DI LUCCA
No full textIl presente documento costituisce la relazione di sintesi della ricerca Competitività della media impresa. Casi di successo e analisi comparata delle imprese della provincia di Lucca, finanziata dalla Fondazione Cassa di Risparmio di Lucca per il 2009.
La ricerca si basa sul lavoro desk di preparazione, relativo all’analisi dei dati secondari e alla letteratura, e al lavoro sul database Aida per l’identificazione e analisi dei profili economico-finanziari delle imprese lucchesi.
Il lavoro è articolato in cinque parti:
• Introduzione sull’industria regionale e provinciale
• Il metodo
• Le medie imprese Lucchesi
Nella prima sezione sono messi in evidenza alcuni dati strutturali e congiunturali dell’economia nazionale, con specifico riferimento alla situazione dell’industria manifatturiera. Sono inoltre descritte le evidenze empiriche disponibili a dimostrazione dell’importanza del ruolo della media impresa per lo sviluppo industriale.
Nella seconda sono descritti i protocolli di ricerca seguiti nell’analisi.
Nella terza sono analizzati i dati di tipo economico finanziario per descrivere le medie imprese Lucchesi rispetto a quelle Toscane
Dalla proprietà alla condivisione: nuovi modelli di consumo? Il caso Zerorelativo.it
No full textQuesto paper analizza il rapporto tra proprietà e condivisione dal punto di vista dei consumatori, ovvero se esista (e quale sia) una tendenza a spostarsi dalla prima verso la seconda. La letteratura presenta diverse spiegazioni o motivazioni per la crescente disponibilità dei consumatori a utilizzare modalità di accesso ai beni di consumo diverse dall’acquisto e dalla proprietà. Nel paper queste spiegazioni saranno analizzate e osservate in dettaglio nell’ambito di un caso di studio: Zerorelativo.it, ovvero la comunità di baratto on-line più grande d’Italia
Consumers like and follow on social media. Do they actually impact sales?
No full textCompanies are increasingly relying on social media for marketing communication and customer engagement. Nevertheless, despite the increasing interest in social media, literature about its effectiveness on actual sales is still scant. The paper aims to measure the impact of firm generated social media content on sales by considering 13 companies of major national and international brands in the Italian market in a three years period (Jan 2014 – Dec 2016).
Preliminary results suggest that online brand presence is important as it impacts their sales. Furthermore, different social media platforms and different metrics have differential impacts on brand sales. Future research lines are presented
Theories and methods in CSR communication studies. A systematic review
No full textPurpose
The aim of this paper is to provide a review about Corporate Social Responsibility Communication (CSRC) from a methodological point of view. Scholars have increasingly shown interest in this topic, however, there has been no review of how different methodologies have contributed to advancing knowledge in this field.
Design/methodology/approach
We searched title, abstract, and related keywords through a sets of terms related to CSR (e.g. cor- porate ethical; corporate environmental; social responsibility; corporate accountability) and Com- munication (e.g. communica*; reporting; disclosure*; dialogue*; sensemaking). We narrowed down the amount of 3173 papers resulted by the search by considering only papers published on top and field-related journals. Then we classify papers into conceptual versus empirical papers. The final dataset is made by 556 empirical papers.
Findings
We coded each empirical paper by: 1) the research design (qualitative, quantitative and mixed me- thods), 2) the research method in terms of type of data collection and data analysis, 4) the unit of analysis, 5) the sample and 6) the context in which the study has been conducted.
Research limitations/implications
Future research will delve deeper into four main areas: 1) identify the main research domains of CSR Communication literature; 2) match research domains of CSR communication literature with me- thodological approaches; 3) provide a comprehensive framework of the theories and methods avai- lable in CSRC research; 4) employ co-citation analysis and content analysis on the collected papers.
Originality/value
The present paper systematically reviews methods and techniques employed in the CSR Commu- nication literature
Brand competition on social media: investigating direct and indirect effects of FGC on sales
No full textWe empirically estimate the direct and indirect effects of firm-generated content (FGC) on
sales accounting for the effects of user-generated content (UGC), marketing mix, competitor
strategies, and situational variables. This is the first study that employs FGC and UGC from
multiple social media platforms in a competitive marketplace. We calibrate a VAR model
with exogenous variables (VARX). The full dynamic VARX model accounts for
interrelations, feedback effects, direct and indirect effects between three sets of variables: (1)
traditional marketing mix, (2) multiple dimensions of UGC and (3) brand sales. We use a
unique dataset covering 13 brands in 3 FMCG categories in the Italian market spanning over
3 years
Is more expensive better? An analysis of the relationship between price and objective quality in the Italian market
No full textMarket Competition through Firm and User Generated Content Across Multiple Social Media Platforms and Different Message Content
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