119 research outputs found
The influence of occupational communities on buying behavior
No full textIn this paper, we report findings from a netnographic investigation of a virtual community dedicated to the woodworking trade. Our findings show that by providing user-generated market-related knowledge, virtual occupational communities may play an important role in industrial buying behavior and contribute to the diffusion of positive and negative electronic word-of-mouth about products, suppliers and brands. Our paper thus contributes to research on the information sources employed during the industrial buying process, by highlighting the intense social exchanges among “colleagues in other companies” which are almost neglected by extant research. Moreover, we contribute to the literature on the role of the Internet in industrial marketing and purchasing by shedding light on the relevance and functioning of virtual communities of industrial buyers. Finally, we also contribute to research on the buying center, which has focused on internal dynamics within the buying center without examining patterns of external influence
When Sacred Objects Go B®a(n)d: Fashion Rosaries and the Contemporary Linkage of Religion and Commerciality
No full textContinuing the compelling discourse set by CCT scholars, this chapter deepens the investigation on the relationship between religion and consumption in the unique cultural context of fashion. Focusing the attention on the profane consumption of the rosary, the Christian prayer instrument that has been revised and transformed by Dolce&Gabbana in a high-priced fashion accessory, we explore the contested practices and experiences of different consumers. Consumers’ voices unpack multiple forms of consumption of this object, and reveal its multifaceted nature materialized in its religious, polysemic and fashion meanings
The emergence of Italy as a fashion country: Nation branding and collective meaning creation at Florence's fashion shows (1951-1965)
No full textWe analyse the emergence of Italy as a fashion country with a reconstruction of the history and impact of the collective fashion shows that Giovanni Battista Giorgini organised in Florence in 1951-65. Our cultural analysis highlights the role events play in the mobilisation of local actors and the creation of nation brands, which we conceive as ongoing narrations built on a country’s material and symbolic resources that differentiate its image in valuable ways for export markets. Despite their decline, the Florentine shows created an intangible asset that facilitated the ascent of Milan as Italy’s fashion capital in the 1970s
The analysis of visual texts in structural and interpretive semiotics
No full textThe article proposes research methods to analyze visual texts produced by organizations with the help of conceptual instruments developed by interpretive and structuralist semiotics
Opening the network: Bridging the IMP tradition and other research perspectives
No full textThis paper introduces the theme of this Special Issue, that brings together some of the most significant papers presented at the 2006 IndustrialMarketing & Purchasing (IMP) Group Conference. By proposing “opening the network” as the conference theme, our ambition was to provide a forum for new perspectives, alternative research methods and new empirical contexts, and so help IMP scholarship to continue evolving. After some preliminary remarks, we briefly introduce the papers and their contribution to the theme of this Special Issue. A first group of studies stimulates reflection in the field by contrasting IMP scholarship with ideas and points of view developed in related fields of inquiry. The second group, on the other hand, may be seen as an endogenous development of IMP scholarship, while the third group represents a response to a critique often addressed at the markets-as-networks approach: its dearth of managerial relevance
International Trade Fair Report on 5 Leading European Countries, 1990-2006
No full textAnnual analysis based on certified data on international trade shows in Europe. Evaluation of the trend for 5 main countrie
Trade shows in the globalizing knowledge economy
No full textThis book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media.
The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows.
The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies
The evolution of trade show systems: Lessons from Europe
No full textTemporary Knowledge Ecologies investigates and theorizes the nature, rise and evolution of trade fair knowledge ecologies in the Asia-Pacific region. It provides a comprehensive overview of trade fairs in this key world region applying a comparative perspective that involves highly diverse developed and developing countries. The book identifies (i) knowledge generation and transfer processes through trade fairs, (ii) interrelationships between industrial specialization and trade fair specialization, and (iii) linkages between economic development, industrial policy and trade fair development
Researching the sacred:A conversation with Samuelson Appau, Russ Belk and Diego Rinallo
No full textPurposeOnce the domain of theologians, sociologists and (religion) anthropologists, we have seen more recently how consumer researchers have enriched the study of spirituality and religion. Researching the sacred can be fraught with challenges, in and out of the field. Russell Belk, Samuelson Appau and Diego Rinallo address key questions, issues and conceptualisations in the scholarship on sacred consumption, contemplating the past and mapping future research avenues. A reading list is also included for those interested in joining the authors in this collective discovery of the sacred.Design/methodology/approachContributors answered the following four questions: How has the study of sacred consumption evolved since you started researching the field? What would be the critical methodological issues that researchers need to consider when approaching the “sacred”? What are some of the key authors that have influenced your thinking? What do you think will be the key questions that researchers will need to focus on?FindingsRinallo, Belk and Appau’s reflections on studying the sacred provide food for thought for both novice and weathered researchers alike. Researching the sacred both shapes and is shaped by our positionality: by our insider/outsider status, our gender and race and our cosmovisions as believers or sceptics. Researchers should be mindful and reflective of their subject positionings as they approach, enter and leave the field. Researching the sacred requires an open mind as we broaden our vision of what constitutes the sacred. Such research calls for scholarly as well as phenomenological curiosity. Reading widely and across disciplines to better familiarise ourselves with our sacred context helps to craft novel and meaningful research.Originality/valueThis paper provides a multivocal genealogy of consumer culture work on religion and spirituality, methodological advice and reading resources for researchers
Analyzing the perceived utility of covid-19 countermeasures: the role of pronominalization, moral foundations, moral disengagement, fake news embracing, and health anxiety
No full textAn online survey (N = 210) is presented on how the perceived utility of correct and exaggerated countermeasures against Covid-19 is affected by different pronominalization strategies (impersonal form, you, we). In evaluating the pronominalization effect, we have statistically controlled for the roles of several personal characteristics: Moral Disengagement, Moral Foundations, Health Anxiety, and Embracing of Fake News. Results indicate that, net of personal proclivities, the you form decreases the perceived utility of exaggerated countermeasures, possibly due to simulation processes. As a second point, through a Structural Equation Model, we show that binding moral values (Authority, Ingroup, and Purity) positively predict both fake news embracing and perceived utility of exaggerated countermeasures, while individualizing moral values (Harm and Fairness) negatively predict fake news embracing and positively predict the perceived utility of correct countermeasures. Lastly, fake news embracing showed a doubly bad effect: not only does it lead people to judge exaggerated countermeasures as more useful; but, more dangerously, it brings them to consider correct countermeasures as less useful in the struggle against the pandemic
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