6 research outputs found
Stadibike: Yleisötapahtuman pilotointi
Get PDFStadiBike on StoryOf Sports Oy:n tuottama ja toteuttama pyöräilyn ympärille rakentuva kaupallinen festivaali-tyyppinen yleisötapahtuma. Se järjestettiin ensimmäistä kertaa Helsingin Suvilahdessa toukokuussa 2011. Kyseessä oli pilotti-tapahtuma, millä oli tarkoitus selvittää onko StadiBike-tapahtumalle riittävästi kaupallista kysyntää. Tapahtuman pyrkimys oli luoda sateenvarjo minkä alle kaikki pyöräilyn alalajit ja niihin liittyvät ilmiöt kokoontuisivat kerran vuodessa.
Pääasiallinen kohderyhmä, jota markkinoinnilla pyrittiin tavoittamaan oli täysi-ikäiset pääkaupunkiseutulaiset. Tapahtuman sisältö koostui sisätiloissa järjestetyistä fillari-messuista sekä laajalla ulkoalueella järjestetystä kirjavasta kattauksesta osallistavaa ja ei-kaupallista ohjelmaa, kuten koeajoratoja, erilaisia näytöksiä ja kilpailuja, work-shoppeja, paneeli-keskusteluja, kirpputori sekä fillari-taidetta.
StadiBike havainnollisti yleisölle mm. Kuinka pelataan fillaripooloa, miten trial-fillarilla voi tehdä voltin traktorin katolta, kuinka nopeasti 3-vuotiaat oppivat ajamaan pumptrackia ja millainen on kontrabasson ja bmx-pyörän yhdessä synnyttämä moderni baletti-esitys.
Tässä varsin moniulotteista tapahtumaa tarkastelevassa opinnäytetyössä arvioidaan tapahtuman onnistumista ja esitetään ehdotuksia sen jatkokehittämiseksi. Opinnäytetyön tekemisessä on hyödynnetty niin kvantitatiivisia, kuin kvalitatiivisia menetelmiä. Asiakasnäkökulmasta onnistumista arvioidaan opinnäytetyön tekijän tapahtumassa toteuttaman kävijäkyselyn tuloksia analysoimalla. Tuotantonäkökulmasta onnistumista arvioidaan StadiBiken vastaavan tuottajan haastattelun perusteella. Onnistumisen arviointi, johtopäätökset, sekä kehitysehdotukset perustuvat siis kahteen eri näkökulmaan joita peilataan lähdekirjallisuuden teoreettiseen viitekehykseen: markkinointiviestintään ja sen peruskäsitteisiin, erityisesti tapahtumamarkkinointiin.StadiBike is a commercial festival-type of public event based on bicycles and cycling. It is produced and carried out by Story Of Sports Ltd and was organized for the first time in May of 2011 in Helsinki’s Suvilahti. It was a pilot; the event producers set out to find out whether there was enough demand for the event. StadiBike aimed at creating an umbrella underneath which all cycling sports and phenomena could gather around once a year.
The main target audience that was reached out for through marketing was adults from the Great Helsinki region. StadiBike consisted of a trade show held indoors and a colorful compilation of activities and non-commercial programming held outdoors in the likes of test-drive ranges, shows and competitions, workshops, panel discussions, a bike flea market and bike art.
StadiBike demonstrated to the public an extensive amount of bike-related phenomena, for example how to play bike-polo, how to make a flip from on top of a tractor with a trial-bicycle, how fast 3 year olds learn how to ride a pumptrack and how a contrabass and a bmx-bike can together give birth to a modern ballet.
The rather multi-faceted event is viewed in this thesis with the objective of evaluating its success and forming suggestions on how to further develop it. The thesis is carried out using both quantitative and qualitative methods. The event’s success from the customer point of view is evaluated through analyzing the results of a survey carried out in the event by the author. The event’s success from the production point of view is evaluated based on an interview with the events senior producer. The evaluation of the event’s success, the conclusions and development proposals are thus based on two different points of view and are then reflected on the theoretical framework: marketing communications and it’s basic concepts, especially event marketing
Triggers to Word of Mouth and Revisit Intention to Chinese Food Restaurant
Get PDFThe purpose of this study is to probe the differences between the main triggers to revisit intention (RI) and word of mouth (WOM) intention of the Chinese Restaurants´ consumers. The research method is quantitative; 525 consumers were surveyed in Tijuana. Ten indicators of the consumer behavioural intention were included to carried out multiple linear regressions. It was found that empathy, food taste and physical environment are related to both, but with different levels of importance and effect. Nevertheless, price ratio, and time to receive the food have a statistically relationship with RI and food aroma and time to receive the restaurant bill are significant just to the WOM
Da "consciencialização" à "democracia": a historicidade na interpretação de Onésimo Silveira sobre a identidade nacional em Cabo Verde
Get PDFThis research aims to analyze the historicity in interpreting of Onesimo Silveira on national identity in Cape Verde, based on the comparative study of two of his books:"Consciencialização na literatura caboverdiana" and "A Democracia em Cabo Verde". To do so, initially we studied the phenomenon of formation of nations and nationalisms in the European and African context, with a case study on the specificity of Cape Verdean case. After this stage, we contextualize the historical moment of the two works of reference, the first written in 1963, during the struggle for decolonization of African countries where Portuguese is the official language, and the second, written forty-two years later, during the last year of the author in the Cape Verde ambassador condition in Portugal. The last stage of this analytical work is a debate about the historicity of thought of Onésimo Silveira in the two works, regarding the discussion about national identity in Cape Verde, taking in to account both historical categories "space of experience" and "horizon of expectation", proposed by Reinhart Koselleck.Este trabalho de pesquisa tem como objetivo analisar a historicidade na interpretação de Onésimo Silveira sobre a identidade nacional em Cabo Verde, com base no estudo comparativo de dois de seus livros: “Consciencialização na literatura caboverdiana” e “A Democracia em Cabo Verde”. Para tanto, inicialmente estuda o fenômeno da formação das nações e dos nacionalismos, no contexto europeu e africano, com um estudo de caso sobre a especificidade do caso caboverdiano. Após essa etapa, contextualiza o momento histórico das duas obras de referência, a primeira escrita em 1963, durante a luta pela descolonização dos países africanos de língua oficial portuguesa, e a segunda, escrita quarenta e dois anos depois, durante o último ano do autor na condição de embaixador de Cabo Verde em Portugal. A última etapa analítica deste trabalho consiste em um debate acerca da historicidade do pensamento de Onésimo Silveira nas duas obras, no que tange a discussão sobre a identidade nacional em Cabo Verde, levando-se em conta para tanto as categorias históricas “espaço de experiência” e “horizonte de expectativa”, propostas por Reinhart Koselleck
Da "consciencializa??o" ? "democracia" : a historicidade na interpreta??o de On?simo Silveira sobre a identidade nacional em Cabo Verde
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Previous issue date: 2016-10-28Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPESThis research aims to analyze the historicity in interpreting of Onesimo Silveira on national identity in Cape Verde, based on the comparative study of two of his books: "Consciencializa??o na literatura caboverdiana" and "A Democracia em Cabo Verde". To do so, initially we studied the phenomenon of formation of nations and nationalisms in the European and African context, with a case study on the specificity of Cape Verdean case. After this stage, we contextualize the historical moment of the two works of reference, the first written in 1963, during the struggle for decolonization of African countries where Portuguese is the official language, and the second, written forty-two years later, during the last year of the author in the Cape Verde ambassador condition in Portugal. The last stage of this analytical work is a debate about the historicity of thought of On?simo Silveira in the two works, regarding the discussion about national identity in Cape Verde, taking in to account both historical categories "space of experience" and "horizon of expectation", proposed by Reinhart Koselleck.Este trabalho de pesquisa tem como objetivo analisar a historicidade na interpreta??o de On?simo Silveira sobre a identidade nacional em Cabo Verde, com base no estudo comparativo de dois de seus livros: ?Consciencializa??o na literatura caboverdiana? e ?A Democracia em Cabo Verde?. Para tanto, inicialmente estuda o fen?meno da forma??o das na??es e dos nacionalismos, no contexto europeu e africano, com um estudo de caso sobre a especificidade do caso caboverdiano. Ap?s essa etapa, contextualiza o momento hist?rico das duas obras de refer?ncia, a primeira escrita em 1963, durante a luta pela descoloniza??o dos pa?ses africanos de l?ngua oficial portuguesa, e a segunda, escrita quarenta e dois anos depois, durante o ?ltimo ano do autor na condi??o de embaixador de Cabo Verde em Portugal. A ?ltima etapa anal?tica deste trabalho consiste em um debate acerca da historicidade do pensamento de On?simo Silveira nas duas obras, no que tange a discuss?o sobre a identidade nacional em Cabo Verde, levando-se em conta para tanto as categorias hist?ricas ?espa?o de experi?ncia? e ?horizonte de expectativa?, propostas por Reinhart Koselleck
