1,720,960 research outputs found
COVID-19 Vaccine Communication Campaigns: A Cross-Country Analysis Based on Hofstede Cultural Dimensions
No full textCOVID-19 vaccination campaigns provided a substantial contribution to the management of the pandemic. This paper aims to assess the success of COVID-19 vaccine communication campaigns in different countries, relying on Hofstede’s cultural dimension framework. The main objective of the paper is to find out the critical success factors of national communication campaigns. A case study analysis is conducted in a sample of Countries where vaccines are widely available free of charge and national communication campaigns have been used to stimulate citizens’ adhesion. Critical success factors of national strategies in terms of adopted media use and media formats, message type, adopted tone of voice and influencers’ role are identified and compared to the country’s cultural elements. The analysis suggests that the most successful communication campaign strategies, are those where the government and institutions tried to remain coherent and preserve the population cultural traits
Social communication strategies for the success of vaccination campaigns: Covid-19 cross-country evidences.
No full textExperiential marketing in hospitality: an in-depth analysis of the hospital environment
No full textNo abstract availabl
Twitter and politics: evidence from the US presidential elections 2016
No full textSocial media’s influence in the 2016 US presidential election has been stronger than it has ever been before and has led to a loss of ‘dominance’ of traditional media on public opinion. Candidates tweeted to express their positions, to attack each other, to retweet endorsements, to encourage people to vote, to give news previews, and a lot more. As a result, Twitter has become the most important communication channel for both Donald Trump and Hillary Clinton. The more candidates used Twitter to broadcast their thoughts, the more people retweeted them spreading their messages and journalists mentioned tweets in their election coverage creating a virtuous circle that brought more and more attention to the micro-blogging platform. This article analyzes the tweets of Hillary Clinton and Donald Trump in order to understand the communication strategies performed through this media
Twitter and politics: evidence from the US presidential elections 2016
No full textSocial media’s influence in the 2016 US presidential election has been stronger than it has ever been before and has led to a loss of ‘dominance’ of traditional media on public opinion. Candidates tweeted to express their positions, to attack each other, to retweet endorsements, to encourage people to vote, to give news previews, and a lot more. As a result, Twitter has become the most important communication channel for both Donald Trump and Hillary Clinton. The more candidates used Twitter to broadcast their thoughts, the more people retweeted them spreading their messages and journalists mentioned tweets in their election coverage creating a virtuous circle that brought more and more attention to the micro-blogging platform. This article analyzes the tweets of Hillary Clinton and Donald Trump in order to understand the communication strategies performed through this media
The experience drivers of birthing women in the maternity hospital: a monocentric study based at Burlo Garofolo Trieste
No full textNo abstract availabl
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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