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Comunicação de marketing para promoção da temática educação financeira no Brasil: estudo de caso do projeto Sim Planejar
No full textA problemática desta pesquisa é: qual a relevância das estratégias de comunicação de marketing empregues para promoção do Sim Planejar junto ao cidadão brasileiro? O Sim Planejar é um projeto cujo propósito é disseminar a educação financeira no Brasil. O projeto é dividido em duas versões, a gratuita e a onerosa. A versão gratuita constitui a disseminação de conteúdo por meio, sobretudo, das redes sociais e website do projeto. A versão onerosa, por sua vez, é constituída pelo livro intitulado "Planejamento financeiro: você no controle!". Nesta tese são expostos dados que evidenciam a precariedade da temática educação financeira no Brasil. Neste sentido, apresenta-se o Sim Planejar como projeto independente para promoção da educação financeira no país. Posto isto, o objetivo geral desta pesquisa compreende avaliar as estratégias de comunicação de marketing empregues para promoção do Sim Planejar nas versões gratuita e onerosa, junto ao cidadão brasileiro. Com base nesta pesquisa, pretende-se chegar às seguintes conclusões baseadas em hipóteses: i. de acordo com o público que interagiu com o Sim Planejar, as estratégias de comunicação de marketing empregues para promoção na versão gratuita são interessantes, eficazes, atraentes, informativas, profissionais, educativas, criativas, emocionais e dá vontade de compartilhar; ii. com igualdade aplica-se esta alegação à versão onerosa; iii. consoante ao público que interagiu com o Sim Planejar, os meios empregues para promoção do projeto na versão gratuita são interessantes, eficazes, atraentes, informativas, profissionais, educativas, criativas, emocionais e dá vontade de compartilhar; iv. de igual modo aplica-se essa afirmativa para a versão onerosa; v. segundo o público que interagiu com o Sim Planejar na versão gratuita, o conteúdo é prático, útil, inspirador, realista, motivante, interessante, educativo, possui linguagem acessível e dá vontade de compartilhar e; iv. da mesma forma esta afirmação é considerada para a versão onerosa do projeto. No tocante à metodologia, a teoria base é fundamentada no método hipotético-dedutivo e o método científico empregue é o comparativo. O procedimento técnico utilizado é o estudo de caso. Quanto aos instrumentos, recorreu-se a inquéritos por meio de dois questionários com o público que interagiu com o Sim Planejar, um para a apreciação da versão gratuita e outro para a versão onerosa. Ambos avaliam a percepção do público a respeito das estratégias de comunicação de marketing, meios e conteúdo empregues para promoção do projeto. Assim, pretende-se apresentar uma pesquisa coesa e original.The problem of this research is: what is the relevance of the marketing communication strategies used to promote Sim Planejar among Brazilian citizens? Sim Planejar is a project whose purpose is to disseminate financial education in Brazil. The project is divided into two versions, free and costly. The free version constitutes the dissemination of content through, above all, social networks and the project website. The onerous version, in turn, consists of the book entitled "Financial planning: you in control!". This thesis presents data that highlight the precariousness of financial education in Brazil. In this sense, Sim Planejar is presented as an independent project to promote financial education in the country. Having said that, the general objective of this research involves evaluating the marketing communication strategies used to promote Sim Planejar in the free and onerous versions, among Brazilian citizens. Based on this research, we intend to reach the following conclusions based on hypotheses: i. According to the public that interacted with Sim Planejar, the marketing communication strategies used for promotion in the free version are interesting, effective, attractive, informative, professional, educational, creative, emotional and make you want to share; ii. this claim applies equally to the onerous version; iii. Depending on the audience that interacted with Sim Planejar, the means used to promote the project in the free version are interesting, effective, attractive, informative, professional, educational, creative, emotional and make you want to share; iv. This statement also applies to the onerous version; v. according to the public who interacted with Sim Planejar in the free version, the content is practical, useful, inspiring, realistic, motivating, interesting, educational, has accessible language and makes you want to share and; iv. Likewise, this statement is considered for the onerous version of the project. Regarding methodology, the basic theory is based on the hypothetical-deductive method and the scientific method used is comparative. The technical procedure used is the case study. As for the instruments, surveys were carried out through two questionnaires with the public that interacted with Sim Planejar, one to evaluate the free version and the other for the expensive version. Both evaluate the public's perception regarding the marketing communication strategies, media and content used to promote the project. Thus, the aim is to present cohesive and original research.Le problème de cette recherche est: quelle est la pertinence des stratégies de communication marketing utilisées pour promouvoir Sim Planejar auprès des citoyens brésiliens? Sim Planejar est un projet dont le but est de diffuser l'éducation financière au Brésil. Le projet est divisé en deux versions, gratuite et coûteuse. La version gratuite constitue la diffusion de contenus à travers notamment les réseaux sociaux et le site internet du projet. La version onéreuse, quant à elle, consiste en un livre intitulé «Planification financière: c'est vous qui contrôlez!». Cette thèse présente des données qui mettent en évidence la précarité de l'éducation financière au Brésil. En ce sens, Sim Planejar se présente comme un projet indépendant visant à promouvoir l'éducation financière dans le pays. Cela dit, l'objectif général de cette recherche consiste à évaluer les stratégies de communication marketing utilisées pour promouvoir Sim Planejar dans les versions gratuite et onéreuse, auprès des citoyens brésiliens. Sur la base de cette recherche, nous avons l'intention de parvenir aux conclusions suivantes basées sur des hypothèses: i. Selon le public qui a interagi avec Sim Planejar, les stratégies de communication marketing utilisées pour la promotion dans la version gratuite sont intéressantes, efficaces, attractives, informatives, professionnelles, éducatives, créatives, émotionnelles et donnent envie de partager; ii. cette affirmation s'applique également à la version onéreuse; iii. En fonction du public qui a interagi avec Sim Planejar, les moyens utilisés pour promouvoir le projet dans la version gratuite sont intéressants, efficaces, attractifs, informatifs, professionnels, pédagogiques, créatifs, émotionnels et donnent envie de partager; iv. Cette déclaration s'applique également à la version onéreuse; v. selon le public qui a interagi avec Sim Planejar dans la version gratuite, le contenu est pratique, utile, inspirant, réaliste, motivant, intéressant, éducatif, a un langage accessible et donne envie de partager et; iv. De même, cette affirmation est prise en compte pour la version onéreuse du projet. Concernant la méthodologie, la théorie de base est basée sur la méthode hypothético-déductive et la méthode scientifique utilisée est comparative. La démarche technique utilisée est l'étude de cas. Quant aux instruments, des enquêtes ont été réalisées à travers deux questionnaires auprès du public qui a interagi avec Sim Planejar, l'un pour évaluer la version gratuite et l'autre pour la version coûteuse. Tous deux évaluent la perception du public concernant les stratégies de communication marketing, les médias et les contenus utilisés pour promouvoir le projet. Ainsi, nous entendons présenter une recherche cohérente et originale.El problema de esta investigación es: ¿cuál es la relevancia de las estrategias de comunicación de marketing utilizadas para promover Sim Planejar entre los ciudadanos brasileños? Sim Planejar es un proyecto cuyo objetivo es difundir la educación financiera en Brasil. El proyecto se divide en dos versiones, gratuita y costosa. La versión gratuita constituye la difusión de contenidos a través, sobre todo, de las redes sociales y de la página web del proyecto. La versión onerosa, a su vez, consiste en el libro titulado "Planificación financiera: ¡tú tienes el control!". Esta tesis presenta datos que resaltan la precariedad de la educación financiera en Brasil. En este sentido, Sim Planejar se presenta como un proyecto independiente para promover la educación financiera en el país. Dicho esto, el objetivo general de esta investigación consiste en evaluar las estrategias de comunicación de marketing utilizadas para promover Sim Planejar en sus versiones gratuita y onerosa, entre los ciudadanos brasileños. Con base en esta investigación pretendemos llegar a las siguientes conclusiones basadas en hipótesis: i. Según el público que interactuó con Sim Planejar, las estrategias de comunicación de marketing utilizadas para la promoción en la versión gratuita son interesantes, efectivas, atractivas, informativas, profesionales, educativas, creativas, emocionales y dan ganas de compartir; ii. esta pretensión se aplica igualmente a la versión onerosa; III. Dependiendo de la audiencia que interactuó con Sim Planejar, los medios utilizados para promocionar el proyecto en la versión gratuita son interesantes, efectivos, atractivos, informativos, profesionales, educativos, creativos, emotivos y dan ganas de compartir; IV. Esta afirmación también se aplica a la versión onerosa; v. según el público que interactuó con Sim Planejar en la versión gratuita, el contenido es práctico, útil, inspirador, realista, motivador, interesante, educativo, tiene un lenguaje accesible y da ganas de compartir y; IV. Asimismo, esta declaración se considera para la versión onerosa del proyecto. En cuanto a la metodología, la teoría básica se basa en el método hipotético-deductivo y el método científico utilizado es el comparativo. El procedimiento técnico utilizado es el estudio de caso. En cuanto a los instrumentos, se realizaron encuestas a través de dos cuestionarios al público que interactuó con Sim Planejar, uno para evaluar la versión gratuita y otro para la versión costosa. Ambos evalúan la percepción del público sobre las estrategias de comunicación de marketing, medios y contenidos utilizados para promocionar el proyecto. Por tanto, el objetivo es presentar investigaciones coherentes y originales
Planejamento financeiro pessoal: uma proposta para a saúde financeira do brasileiro da classe C
Full text linkEsta dissertação apresenta uma proposta de planejamento financeiro para o brasileiro classe C. O planejamento financeiro pessoal é uma ferramenta importante para que a saúde financeira do indivíduo esteja sob controle. Haja vista que o planejamento expõe a real situação financeira por meio do acompanhamento das receitas e despesas possibilitando ao indivíduo o uso consciente do dinheiro. Além disso, possibilita o planejamento de objetivos a curto, médio e longo prazos de acordo com a capacidade de poupança identificada. A classe C no Brasil é a que possui maior representatividade entre os brasileiros. Também é apontada como a classe mais consumista. É importante destacar que o contexto econômico, principalmente no que se refere à hiperinflação contribuiu de forma sistemática para o pensamento de curto prazo no brasileiro – a memória inflacionária. Adicionalmente, as mudanças de planos económicos com alteração das moedas influenciaram no modo como os indivíduos compreendem o dinheiro e consequentemente sua utilização. O cenário mudou a partir de 1994 com o Plano Real, mas é desafiador superar um quadro de instabilidade persistente. Diante disso, para organização financeira do brasileiro classe C é proposto um modelo de planejamento financeiro em sete etapas. O controle e planejamento do consumo é crucial para a saúde financeira do brasileiro classe C. Isto posto, o planejamento financeiro pessoal é a ferramenta adequada.This dissertation presents a proposal of financial planning for Brazilian class C. Personal financial planning is an important tool for the individual's financial health to be under control. Let's see that the planning exposes the real financial situation through the monitoring of revenues and expenses enabling the individual to use the money consciously. In addition, it enables the planning of short-, medium- and long-term objectives according to the savings capacity identified. Class C in Brazil is the one that has the most representativeness among Brazilians. It is also referred to as the most consumerist class. It is important to emphasize that the economic context, especially with regard to hyperinflation, contributed systematically to short-term thinking in Brazilians - the inflationary memory. In addition, changes in economic plans with changes in currencies influenced the way individuals understand money and consequently its use. The scenario changed from 1994 with the Real Plan, but it is challenging to overcome a picture of persistent instability. Therefore, for financial organization of the Brazilian class C, a seven-stage financial planning model is proposed. The control and planning of consumption is crucial for the financial health of the Brazilian class C. This, personal financial planning is the appropriate tool
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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