1,721,004 research outputs found
"Hi! How can I help you today?": investigating the quality of chatbots-millennials relationship within the fashion industry
Purpose Chatbots represent one of the most relevant trends within the communication settings and the management of relationships with consumers. New generations, such as millennials are favourable to interact with chatbots instead of human service assistants as they recognise the benefit linked to the technological advancements. Based on these premises, the paper intends to investigate what are the main factors affecting the quality of millennials-chatbots relationships and the new generations' attitude and intention of using them within a specific industry such as the fashion one. Design/methodology/approach In order to achieve the aim, an online survey based on Likert-scale items from previous research has been implemented to test developed hypotheses. Construct reliability and discriminant validity of the hypothetical research model has been tested. Additionally, a partial least square analysis technique has been used with a bootstrapping technique for evaluating the significance level of path analysis. Findings A total of 191 responses have been collected. Most of millennials have familiarity with the concept of chatbot (52.4%). Perceived ease of use (PEOU) and perceived usefulness (PU) of chatbots positively influence the attitude towards using them by millennials. Attitude towards using chatbots positively influence the behavioural intention to use chatbots. Finally, also perceived trust and perceived risk affect the behavioural intention to use chatbots. Research limitations/implications This study enriches the stream of research focused on investigating the acceptance of new technologies and their use for the development of high-quality relationships with customers. This study presents some limitations: the research model has been tested by using a convenient sample; then the study has been tailored for investigating millennials' perceptions in a specific industry; finally, the study focused on relational variables as determinants of using chatbots. Practical implications This study provides professionals operating in the fashion industry with practical and managerial insights relating to the perceptions collected among a precise customer cluster represented by millennials. Originality/value The paper investigates millennials' perceptions about chatbots within a specific industry related to the fashion system. Additionally, the paper explores at what extent relational variables such as trust and risk could affect the quality of millennials-chatbots relationship
La Grotta paleolitica di Roccia San Sebastiano (Mondragone, CE). Una metodologia per l’analisi dei dati in spazi simbolici
Sketch up: Towards qualitative shape data management
Size functions, a fairly new class of topological transforms, are used to implement SketchUp, a demonstrative classifier of free-hand drawn sketches. Sketches are drawn without a template and in total freedom. Four different such transforms cooperate to allow recognition in a seven item list of tools. 207 drawings have been examined, with 87.9% of success, 8.7% of rejection, 3.4% of errors. The training set is very small: 66 drawings; none of the drawers was common to the training and test sets
Going Beyond Counting First Authors in Author Co-citation Analysis
The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
We provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
We conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
- …
