1,720,952 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Implementation of a consumer-centric digital strategy for Bioderma Ireland
No full textThis Master’s thesis consists of an in-company project in cooperation with Bioderma and more specifically with Bioderma Ireland, where the author is currently working as a Digital Project Manager.
Recommended by dermatologists, known by customers all over the world, Bioderma is one of the leaders in the dermo-cosmetics market and the creator of the first Micellar Water: Sensibio H2O. This year of 2020 is the 25th anniversary of Sensibio H2O, the best seller of Bioderma in many countries, including Ireland. This product has an opportunity to become the leader of its category but the emotional dimension is still missing to create links and attachment with customers.
The 25th anniversary of Sensibio H2O is an occasion to develop a new digital campaign that will help the brand to create this emotional link and product attachment. This campaign will be developed and implemented in different countries were Bioderma is presented but this study will focus on the adaptation and implementation of the campaign in Ireland. A literature review was made to understand the key concepts such as storytelling, content marketing and social media marketing and justify their importance in the new strategy. The external analysis of Bioderma competitors in Ireland, of the Irish market and consumers behavior, allowed the identification of the brand’s main opportunities and threats in Ireland. The internal analysis of Bioderma Ireland permitted to better understand the brand, its current marketing strategy and highlight the brand’s strengths and weaknesses.
Today, the proportion of people with sensitive skin is increasing in the world and in Ireland. Bioderma has a product that can help these people: the Sensibio H2O. In a very competitive market, the brand has to stand out from the competitors and work on developing the emotional dimension that is missing. The aim of this thesis is to propose a new emotional consumer-centric strategy that will help taking advantage of the increase of sensitive skin in Ireland.Esta tese de mestrado consiste num projeto real, em cooperação com a Bioderma e, mais especificamente, com a Bioderma Irlanda, onde a autora trabalha atualmente como Digital Project Manager.
Recomendado por dermatologistas, conhecidos por clientes em todo o mundo, a Bioderma é uma das marcas líderes no mercado da dermocosmética e criou a primeira Água Micelar: Sensibio H2O. No presente ano de 2020 comemora-se o 25º aniversário do Sensibio H2O, o bestseller da Bioderma em muitos países, incluindo a Irlanda. Este produto tem a oportunidade de solidificar a liderança na categoria, mas ainda lhe falta a dimensão emocional para criar vínculos e ligação aos clientes.
O 25º aniversário do Sensibio H2O é o momento escolhido para desenvolver uma campanha que ajudará a marca a criar esse vínculo emocional e ligação ao produto. Esta campanha será desenvolvida e implementada em diferentes países onde a Bioderma atua, mas este estudo irá concentrar-se na implementação da campanha na Irlanda. Foi feita uma revisão da literatura com o objetivo de entender os principais conceitos, como storytelling, marketing de conteúdos e marketing nas redes sociais e aferir a sua relevância na estratégia pretendida. A análise externa dos concorrentes da Bioderma na Irlanda, do mercado irlandês e do comportamento dos consumidores, permitiu identificar as principais oportunidades e ameaças da marca na Irlanda. A análise interna da Bioderma Irlanda permitiu conhecer melhor a marca, a sua estratégia de marketing atual e destacar os seus pontos fortes e fracos.
Hoje, o número de pessoas com pele sensível está a aumentar no mundo e na Irlanda. A Bioderma, uma marca conhecida e recomendada por dermatologistas em todo o mundo, possui um produto que pode ajudar essas pessoas: o Sensibio H2O. Num mercado muito competitivo, a marca precisa de se destacar dos concorrentes, através do desenvolvimento de uma dimensão emocional que lhe falta. O objetivo desta tese é propor uma nova estratégia emocional, centrada no consumidor, que ajudará a marca a tirar proveito do aumento da pele sensível na Irlanda
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Implementation of a consumer-centric digital strategy for Bioderma Ireland
Get PDFThis Master’s thesis consists of an in-company project in cooperation with Bioderma and more specifically with Bioderma Ireland, where the author is currently working as a Digital Project Manager.
Recommended by dermatologists, known by customers all over the world, Bioderma is one of the leaders in the dermo-cosmetics market and the creator of the first Micellar Water: Sensibio H2O. This year of 2020 is the 25th anniversary of Sensibio H2O, the best seller of Bioderma in many countries, including Ireland. This product has an opportunity to become the leader of its category but the emotional dimension is still missing to create links and attachment with customers.
The 25th anniversary of Sensibio H2O is an occasion to develop a new digital campaign that will help the brand to create this emotional link and product attachment. This campaign will be developed and implemented in different countries were Bioderma is presented but this study will focus on the adaptation and implementation of the campaign in Ireland. A literature review was made to understand the key concepts such as storytelling, content marketing and social media marketing and justify their importance in the new strategy. The external analysis of Bioderma competitors in Ireland, of the Irish market and consumers behavior, allowed the identification of the brand’s main opportunities and threats in Ireland. The internal analysis of Bioderma Ireland permitted to better understand the brand, its current marketing strategy and highlight the brand’s strengths and weaknesses.
Today, the proportion of people with sensitive skin is increasing in the world and in Ireland. Bioderma has a product that can help these people: the Sensibio H2O. In a very competitive market, the brand has to stand out from the competitors and work on developing the emotional dimension that is missing. The aim of this thesis is to propose a new emotional consumer-centric strategy that will help taking advantage of the increase of sensitive skin in Ireland.Esta tese de mestrado consiste num projeto real, em cooperação com a Bioderma e, mais especificamente, com a Bioderma Irlanda, onde a autora trabalha atualmente como Digital Project Manager.
Recomendado por dermatologistas, conhecidos por clientes em todo o mundo, a Bioderma é uma das marcas líderes no mercado da dermocosmética e criou a primeira Água Micelar: Sensibio H2O. No presente ano de 2020 comemora-se o 25º aniversário do Sensibio H2O, o bestseller da Bioderma em muitos países, incluindo a Irlanda. Este produto tem a oportunidade de solidificar a liderança na categoria, mas ainda lhe falta a dimensão emocional para criar vínculos e ligação aos clientes.
O 25º aniversário do Sensibio H2O é o momento escolhido para desenvolver uma campanha que ajudará a marca a criar esse vínculo emocional e ligação ao produto. Esta campanha será desenvolvida e implementada em diferentes países onde a Bioderma atua, mas este estudo irá concentrar-se na implementação da campanha na Irlanda. Foi feita uma revisão da literatura com o objetivo de entender os principais conceitos, como storytelling, marketing de conteúdos e marketing nas redes sociais e aferir a sua relevância na estratégia pretendida. A análise externa dos concorrentes da Bioderma na Irlanda, do mercado irlandês e do comportamento dos consumidores, permitiu identificar as principais oportunidades e ameaças da marca na Irlanda. A análise interna da Bioderma Irlanda permitiu conhecer melhor a marca, a sua estratégia de marketing atual e destacar os seus pontos fortes e fracos.
Hoje, o número de pessoas com pele sensível está a aumentar no mundo e na Irlanda. A Bioderma, uma marca conhecida e recomendada por dermatologistas em todo o mundo, possui um produto que pode ajudar essas pessoas: o Sensibio H2O. Num mercado muito competitivo, a marca precisa de se destacar dos concorrentes, através do desenvolvimento de uma dimensão emocional que lhe falta. O objetivo desta tese é propor uma nova estratégia emocional, centrada no consumidor, que ajudará a marca a tirar proveito do aumento da pele sensível na Irlanda
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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