7 research outputs found
Determinants of the international performance of services: a conceptual model
Get PDFCountless determinants of export success that are supposed to help managers reduce the failure rates of export ventures have been identified. Despite this abundance of studies, however, little is known about the determinants of the internationalization success of services. In this paper, based on prior studies focusing primarily on manufactured goods and the key characteristics distinguishing services from goods, a comprehensive conceptual model for the successful internationalization of services is developed. --Services,export performance,internationalization,success factors
Ânus, religião e história em O Nosso Reino, de Valter Hugo Mãe, e História do Olho, de Georges Bataille
Get PDFOrientador: Prof. Dr. Antonio Augusto NeryDissertação (mestrado) - Universidade Federal do Paraná, Setor de Ciências Humanas, Programa de Pós-Graduação em Letras. Defesa : Curitiba, 18/06/2025Inclui referênciasÁrea de concentração: Estudos LiteráriosResumo: Possível elo entre as obras o nosso reino (2004), do autor angolano, radicado em Portugal, Valter Hugo Mãe (1971), e História do Olho (1928), do francês Georges Bataille (1897–1962), o ânus é pouco explorado na literatura canônica, na história, na sociedade e na academia. Esse é um dos fatores que fizeram com que o livro de estreia de Mãe fosse retirado do Plano Nacional de Leitura de Portugal, em 2017, e que o livro de Bataille fosse publicado e comercializado de maneira clandestina e sob pseudônimo. Para entender como e por que o ânus se tornou uma parte renegada do corpo ao longo da história, e como isso se reflete nas publicações em questão, esta dissertação realiza uma análise comparativa entre as obras, explorando a história, o surrealismo, a religião e a filosofia sob a hipótese de a literatura, ou parte muito significativa dela, manter-se alinhada à ideologia vigente da sociedade, configurando se, assim, como um reflexo dela, fazendo com que os livros em questão sejam vistos como transgressores. Para isso, o trabalho tem como embasamento teórico as proposições de autores como Michel Foucault (1926–1984), proporcionando um olhar histórico sobre a sexualidade, e Javier Sáez (1965) e Sejo Carrascosa (1959), que trazem uma visão contemporânea sobre a sexualidade, mais especificamente sobre o ânus. Além deles, a obra O erotismo (2023), de Georges Bataille, contribui para o debate sobre os conceitos de interdito e transgressão, bem como para o entendimento das relações entre o erotismo, a violência, os tabus e a religião. As obras desses teóricos também ajudam a compreender o fato de o ânus ter sido renegado na história, na sexualidade e na Literatura. No que se refere à Literatura, mobilizamos os contributos de Antonio Candido (1918–2017), Terry Eagleton (1943) e Antoine Compagnon (1950) para explicitar a relação entre a literatura e a sociedade, enquanto História da literatura erótica (1993), de Sarane Alexandrian (1927–2009), é utilizado para contar parte da trajetória desse gênero. E os estudos de Mikhail Bakhtin (1895 1975) são retomados para entendermos a subversão da ordem por meio do grotesco corporal na hierarquia social e religiosa. Com relação aos contextos históricos nos quais as duas narrativas se passam, Duncan Simpson (1970), Maria Luisa de Almeida Paschkes (1952) e Filipe Ribeiro de Meneses (1969) proporcionam interessantes visadas sobre o contexto histórico com relação ao Estado Novo salazarista, enquanto Ian Kershaw (1943) e René Rémond (1918–2007) analisam a situação na Europa após a Primeira Guerra Mundial, contexto no qual surge o surrealismo, abordado aqui vias os estudos de Michael Löwy (1938), André Breton (1896–1966) e Eliane Robert de Moraes (1951)Abstract: A possible link between the novels o nosso reino (2004), by the Angolan-born, Portugal-based author Valter Hugo Mãe (1971), and Histoire de l'Œil (1928), by the French writer Georges Bataille (1897–1962), the anus remains largely unexplored in canonical literature, history, society, and academia. This is one of the reasons why Mãe’s debut book was removed from Portugal’s National Reading Plan in 2017, and why Bataille’s book was originally published and distributed clandestinely and under a pseudonym. In order to understand how and why the anus became a renegade part of the body throughout history, and how this is reflected in the works in question, this dissertation carries out a comparative analysis between the two novels, exploring history, surrealism, religion, and philosophy under the hypothesis that literature, or at least a significant portion of it, tends to align with the dominant ideology of society, thereby functioning as a reflection of it, which renders the works at hand transgressive. To this end, the study is theoretically grounded in the propositions of authors such as Michel Foucault (1926–1984), offering a historical perspective on sexuality, and Javier Sáez (1965) and Sejo Carrascosa (1959), who present a contemporary view on sexuality, more specifically about the anus. Additionally, the work Erotism (2023), by Georges Bataille, contributes to the discussion of the concepts of interdict and transgression, as well as to the understanding the relationships between eroticism, violence, taboos, and religion. The works of these theorists also help illuminate the historical, sexual, and literary marginalization of the anus. Regarding literature, the contributions of Antonio Candido (1918–2017), Terry Eagleton (1943), and Antoine Compagnon (1950) are employed to articulate the relationship between literature and society, while Histoire de la littérature érotique (1993), by Sarane Alexandrian (1927 2009), is used to outline part of the trajectory of the erotic genre. Furthermore, Mikhail Bakhtin’s (1895–1975) studies are revisited to explore the subversion of order through the grotesque body in social and religious hierarchies. Concerning the historical contexts in which the two narratives unfold, Duncan Simpson (1970), Maria Luisa de Almeida Paschkes (1952), and Filipe Ribeiro de Meneses (1969) provide insightful perspectives on the historical setting of the Salazarist Estado Novo, while Ian Kershaw (1943) and René Rémond (1918–2007) examine the European situation following the First World War, the context in which surrealism emerges, discussed here through the works of Michael Löwy (1938), André Breton (1896–1966), and Eliane Robert Moraes (1951
Estruturas de cooperação em marketing para clusters de fabricação de calçados: um estudo nos clusters do Vale do Rio Tijucas (SC) e do Vale do Rio Paranhana (RS)
Get PDFTese (doutorado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção.O objetivo geral deste estudo foi propor estruturas de cooperação em estratégias de marketing para micro, pequenas e médias empresas de clusters de fabricação de calçados. A pesquisa foi realizada em duas fases distintas, sendo a primeira de abordagem qualitativa e a segunda de abordagem quantitativa. Em relação aos objetivos, a pesquisa foi classificada como descritiva. Pesquisaram-se dois clusters, um localizado no Vale do Rio Tijucas(SC) e o outro localizado no Vale do Rio Paranhana(RS). A primeira fase da pesquisa iniciou-se com a elaboração de um meta estudo. Posteriormente, realizaram-se duas entrevistas exploratórias com os executivos da governança dos clusters. A primeira fase da pesquisa encerrou-se com a elaboração dos instrumentos de pesquisa. Na segunda fase do estudo realizou-se o pré-teste dos instrumentos de pesquisa, a coleta de dados e, finalizando, o processamento e a análise dos dados. A coleta de dados da fase quantitativa foi constituída de vinte e quatro entrevistas aprofundadas, quatro referentes à governança dos clusters, dez realizadas com gestores das empresas do Vale do Rio Tijucas e as outras dez com gestores das empresas do Vale do Rio Paranhana. No estudo foram utilizados dois testes estatísticos, sendo um paramétrico (t de Student) e o outro não paramétrico (Mann-Whitney). O objetivo destes testes foi verificar se a média do grau de cooperação, concorrência e confiança entre as empresas dos clusters do Vale do Rio Tijucas e do Vale do Rio Paranhana eram significativamente diferentes ou se esta diferença era originada somente devido a fatores casuais. Os testes provaram que as médias dos graus de cooperação, concorrência e confiança entre os dois clusters não têm diferença significativa, podendo ser consideradas iguais. Para a elaboração das estruturas de cooperação propostas nos objetivos do estudo, foram pesquisadas doze estratégias de marketing. Como parte dos resultados, obteve-se o percentual de viabilidade destas estratégias poderem ser, ou não, realizadas de forma cooperada e de que maneira estas estratégias deveriam ser geridas. As estruturas de cooperação foram elaboradas baseando-se nestes resultados. Foram consideradas viáveis de serem realizadas de forma cooperada as estratégias e a forma de gestão com mais de 50% de viabilidade, na opinião dos gestores das empresas pesquisadas. Em resposta ao objetivo geral e a um dos objetivos específicos do estudo, elaboraram-se três estruturas de cooperação em marketing para clusters calçadistas. A primeira para ser implantada no cluster do Vale do Rio Tijucas, a segunda para ser implantada no cluster do município de Três Coroas(RS) e a terceira, de abordagem geral, para ser implantado em qualquer cluster de fabricação de calçados. Em resposta aos outros objetivos específicos do estudo, são oferecidos resultados referentes ao perfil das empresas e dos atores entrevistados, além da descrição das características da gestão no setor calçadista. Finalizando, detalham-se quais são as estratégias de marketing utilizadas pelas empresas nos mercados interno e externo, pois 60% das empresas pesquisadas atuam no mercado internacional
Sustained Monopolistic Business Relationships: A UK Defence Procurement Case
Get PDFBusiness-to-business relationships within sustained monopolies, such as those within Defence Procurement, have received limited attention by Management Researchers. This is unusual because under these market circumstances typically there appear to be few incentives to achieve mutually beneficial outcomes despite their strategic policy importance. The purpose of this thesis is therefore, to determine the influential relationship factors between the UK Ministry of Defence and its Industrial partners within a predominantly monopolistic Defence Procurement business.
The approach adopted for this research project is exploratory and inter-subject area. It uses quantitative and supportive qualitative data to examine the problem through an economic model using Supply Chain Management, Relationship Marketing and Transaction Cost Economics. A self-selected census of 54 business relationships is carried out from both the buyer and supplier perspectives through staff questionnaires and team leader semi-structured interviews.
The findings from this research show, contrary to the expectation of the theoretical model, a positive relationship success situation with a spectrum of both positive and negative behavioural factors present. However, a significant adversarial influence is a suite of issues that are endemic to the business in question such as old products, obsolescence, staff and organisational upheavals, poor end-customer visibility and lack of investment in modern procedures and systems. Within the monopoly environment these accentuate managers’ frustrations due to lack of freedom of action. The primary contribution of this research is therefore, an increased understanding of the business-to-business relationship dynamics within long-term, closely coupled, collaborative, business-to-business arrangements as exemplified by UK Defence and the results are likely to be of interest to both academics and managers
The importance of branding in industrial markets
Get PDFDemonstrations of the power of branding in consumer markets reverberate
around the globe. In contrast, the role of branding in industrial markets is
unclear and under-researched. Three basic questions stimulate the thesis: (1)
What is industrial branding?; (2) Is industrial branding important, and if so, to
whom?; and (3) What are the implications of industrial branding for managers?
Industrial branding is the process of increasing the meaningful differentiation of
an industrial product by developing added values or benefits of the brand and
communicating them to the customer. The thesis introduces a continuum of
industrial brands from commodities to independent brands. Functional benefits
form the foundation of value, yet industrial branding emphasises that intangible
and emotional values can also affect the choices customers make. Successful
branding engineers a close fit between the benefits desired by customers and the
tangible and intangible features of the brand. The pinwheel of brand value to the
industrial customer captures the dynamics of the situation.
Most previous research examines branding from the seller's perspective. Instead,
the thesis utiises in-depth interviews to gain insights into the perceived benefits
of branding to the buyer. Then, two extensive surveys of UK industrial buyers
contribute to knowledge by successfully measuring the importance of branding in
specific product markets (bearings and circuit-breakers).
Analysis of the survey data reveals that branding is important, but not to all
buyers or in all situations. The data are used to test hypotheses emanating from a
preliminary new model of industrial branding in the purchase decision process.
Cluster analysis is used for benefit segmentation, the grouping of customers by
the perceived importance of choice criteria or attributes. The relative importance
of branding is a significant factor in the creation of three buyer clusters. Firms in
the branding receptive cluster highly value branding attributes such as how well
known the company is, the company's general reputation, and the number of
prior purchases from the company. Firms in the high tangibility cluster value
tangible attributes such as physical product properties and price most highly, and
branding least highly. Firms in the low relevancy cluster show low interest in the
purchase and rate all the attributes relatively low in importance.
Previous research has shown the difficulty of linking benefit segments to more
accessible characteristics. However, in the thesis, attribute importance of firms
in the three segments is related to a number of buyer, purchase, and decision
process characteristics. Branding importance is related to aspects such as buyer
expertise, perceived risk, and the level of involvement in the decision process.
Finally, the thesis offers suggestions for adjusting the marketing mix for buyers
in each of the clusters. These recommendations recognise that segmentation
analysis is only as good as how well it can be utilised by the sales force.
Overall, the thesis provides evidence of the power of industrial branding, and
helps explain its importance. For a significant portion of buyers, the purchase
decision comes down to the relatively intangible attributes of the company brand.
Despite this, the potential of industrial branding remains relatively untapped
Eco-etnoturismo como estrategia de sostenibilidad del delta del río Ranchería, La Guajira
No full textIncluye índice de tablas, gráficos y figurasEl estudio analizó al eco-etnoturismo sostenible en el Distrito de
Manejo Integrado (DMI) del delta del río Ranchería como herramienta
de gestión ambiental que coadyuve a conservar y proteger aspectos
ambientales y culturales del área protegida. Se diseñó una estrategia
metodológica mixta: documental y descriptiva. La técnica de la
investigación documental fue aplicada para estructurar el conocimiento
sobre el contexto del eco-etnoturismo, la ubicación y delimitación
geográfica, las investigaciones ambientales del delta del rio Ranchería
enmarcadas en la realidad del contexto, el escenario internacional del
eco-etnoturismo, los sustentos teóricos e instrumentos legales y los
antecedentes históricos del eco-etnoturismo en territorio colombiano.
La investigación descriptiva, a través de entrevistas no estructuradas
a expertos, fue utilizada para indagar sobre las concepciones y
conceptos lúdicos para el empoderamiento del eco-etnoturismo para la
sostenibilidad del delta del rio Ranchería, La Guajira. Fueron abordados
aspectos como las características del pueblo Wayuu, su organización
social, historia ancestral, la ley en la sociedad Wayuu, la gobernabilidad,
los clanes, los mitos, las leyendas, las costumbres, el tejido y su riqueza;
y la pesca. Los resultados podrían constituirse en una herramienta de
la gestión y planificación de proyectos eco-etnoturísticos, que ayude
a fortalecer las acciones de conservación, uso y manejo sostenible de
manglares y capacidad adaptativa de las comunidades costerasThe study analyzed sustainable eco-ethnoturism in the Integrated
Management District (IMD) of the Ranchería river delta as an
environmental management tool that helps conserve and protect
environmental and cultural aspects of the protected area. A mixed
methodological strategy was designed: documentary and descriptive. The
documentary research technique was applied to structure the knowledge
about the context of eco-ethnoturism, the location, and geographical
delimitation, the environmental investigations of the Ranchería river
delta framed in the reality of the context, the international of eco-ethnoturism, the theoretical supports, and legal instruments
and the historical antecedents of eco-ethnoturism in Colombian
territory. Descriptive research, through unstructured interviews with
experts, was used to investigate the concepts and playful concepts
for the empowerment of eco-ethnoturism for the sustainability of the
Ranchería river delta, the Guajira. Aspects such as the characteristics
of the Wayuu people, their social organization, ancestral history, the
law in the Wayuu society, governability, clans, myths, legends, customs,
weaving and wealth, and fishing were addressed. The results could
constitute a tool for the management and planning of eco-ethnoturistic
projects, which helps to strengthen the actions of conservation, use and
sustainable management of mangroves and adaptive capacity of coastal
communities.Incluye figuras a colorPrimera edició
Proceedings of the Second International Conference in Civil Engineering for a Sustainable Planet: ICCESP 2024
Get PDFThis proceeding contains articles of the various research ideas of the academic community and practitioners accepted at the Second International Conference in Civil Engineering for a Sustainable Planet (ICCESP 2024). The main aim of the conference is to bring together leading academicians, researchers, technocrats, practitioners, and students and share their experience and research output on all aspects of Civil Engineering. ICCESP 2024 is being Organized by Habilete Learning Solutions, Kollam in Collaboration with Marian Engineering College, Trivandrum, Kerala; American Society of Civil Engineers (ASCE); and ASCE India Section Southern Region.
Conference Title: Second International Conference in Civil Engineering for a Sustainable PlanetConference Acronym: ICCESP 2024Conference Theme: Sustainable PlanetConference Date: 06–08 December 2024Conference Location: Marian Engineering College, Kazhakuttom, IndiaConference Organizer: Habilete Learning Solutions, Kollam, Kerala, IndiaCollaborators: Marian Engineering College, Trivandrum, Kerala; American Society of Civil Engineers (ASCE); and ASCE India Section Southern Region
