1,724,157 research outputs found
Predictor displays--theory development and application to towed submersibles
No full textThesis (Sc. D.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering, 1991.Includes bibliographical references (leaves 113-117).by Chi-Cheng Cheng.Sc.D
<i>Science Translational Medicine</i> Podcast: 18 August 2010
No full textA conversation with Yung-Chi Cheng about the effectiveness of a Chinese herbal medicine for treating the gastrointestinal side effects of chemotherapy.</jats:p
Marketing Strategy Analysis of Bank Mortgage Life Insurance
No full textIn recent years, bank restrictions and global downturns have caused problems, and profits have been declining. Only sales of insurance commodities are more profitable. The mortgage market also fears that the debtor will die due to an accident. Real estate claims require law. In order to win three wins (customers, banks, insurance companies), most banks currently undertake mortgage loan business, and they will often sell mortgage life insurance, increase profits and reduce customer risks. The policies owned by domestic people are currently approaching saturation, everyone There will be at least a policy on the body, but there are still very many policies for mortgage life insurance claims ,With great room for growth, the sale of mortgage life insurance will be an issue that banks attach great importance to as a mortgage business.
This study will use Maslow's Demand Hierarchy Theory to explore consumers' internal and external demand considerations in purchasing insurance, and make further demand planning for mortgage life insurance. With the STP theory, the target market, segmentation and positioning of insurance commodities will be targeted to banks and insurance companies. Can more smoothly introduce insurance suitable for mortgage groups.
4Ps marketing theory, before selling insurance products, successfully segmented the market and locked the target market, let the channel (bank) and insurance companies be more closely combined, through SWOT analysis of the market advantages and disadvantages, operating risks and changeable business opportunities of banks in mortgage life insurance. In the insurance market where everyone has a policy, the analysis of the five forces (analysis of the enemy's strength) will not be eliminated in the market. The commercial Jiugong is not only used in the company's operations (the key to assessing the enterprise itself) Resources, channel partners, costs and revenue streams, etc.), individuals can also make good use of Jiugongge to understand their own resources and connections.
Insurance needs to be promoted by temperature and enthusiasm, and the sales rate is improved. If you can change or affect the business sales method through efficient research methods, the efficiency will be expected to gradually increase. Through interviews with experts who have senior experience in practical experience, they summarized the views and suggestions on how to effectively increase sales growth rate. The main recommendation is to increase the scope of protection of mortgage life insurance and the relaxation of insurance insurance restrictions. Some domestic banks have been asked to improve the sales strategy of mortgage life insurance. In addition to considering the improvement of the sales strategy of mortgage loan life insurance, banks recommend more risk-level assessments, hoping to provide other peers with advanced, different views and thinking.
Keywords: Mortgage life insurance, Insurance demand, Marketing strategy, Policy claim
Design and Implementation of Network Management Architecture for Wireless Sensor Networks
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Comparing LR, GP, BPN, RBF and SVR for Self-learning Pattern Matching in WSN Indoor Localization
No full textA Comment on “Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters
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